The Role
The Sales Supervisor oversees team operations, ensuring sales targets are met, coaching team members, and maintaining guest service standards. They support event operations and act as deputy to the Manager, managing performance and communication.
Summary Generated by Built In
The Supervisor will be the first point of contact for team in the Holiday Booking Shop during their working day ensuring standards are upheld and sales excellence is delivered consistently.
Reporting to the Manager, the Supervisor will ensure daily operational plans are fulfilled by ensuring that relevant tasks and objectives are being carried out by the team and that team are in the right place at the right time to ensure that we are optimising team placement for Sales with the use of the Pop-Up Stand and Flyer distribution.
The Supervisor will play a key role in the delivery of Conference and Events operations, supporting events from initial planning through to execution. This includes collaborating across departments to ensure a seamless, resort-wide approach that meets and exceeds client expectations.
In addition, the Supervisor will act as the deputy within the Holiday Booking Shop, providing support to the Manager and assuming responsibility during periods of leave or rest days to ensure continuity of operations and service standards.
This department operates seven days a week, primarily covering standard shifts from 9:00 am to 5:00 pm within a broader 8:45 am to 8:00 pm daily window.
While these hours represent typical routine, team schedules may temporarily shift during major conference events. On these rare occasions, hours can scale to include early 6:00 am starts or late midnight finishes to ensure full event coverage.
This department operates seven days a week, primarily covering standard shifts from 9:00 am to 5:00 pm within a broader 8:45 am to 8:00 pm daily window.
While these hours represent typical routine, team schedules may temporarily shift during major conference events. On these rare occasions, hours can scale to include early 6:00 am starts or late midnight finishes to ensure full event coverage.
General Duties & Key Responsibilities
- Be the operational hands-on person, ensuring that team are working effectively on all key tasks and objectives.
- Ensuring team are being coached to deliver key targets
- Driving add-on sales and promotions
- Coach and develop the team to ensure departmental plans are met.
- Be a champion of the Butlin’s Values and Leadership Behaviours.
- Be the champion for communication in your area, ensuring that key communication is always delivered from Managers to teams and that plans are executed effectively.
- Build and maintain strong relationships across the resort, other resorts, and Butlins central support teams.
- Ensure guests are greeted with a friendly, attentive, and personalised welcome that reflects the Butlin’s brand.
- Role-model exceptional service standards to the team at all times.
- Step in to support guest queries and resolve issues promptly with empathy and professionalism.
- Provide on-shift coaching to help team members build confidence and capability.
- Offer feedback that is constructive, timely, and focused on both performance and behaviour.
- Build a positive team culture where everyone feels valued, supported, and encouraged to grow.
- Develop team capability in sales behaviours, including upselling, cross-selling, and product knowledge.
- Create a motivating, supportive environment where team members feel confident to engage guests and drive results.
- Recognise great performance on shift to build a positive, motivated team culture.
- Share wins across shifts to highlight what “great” looks like and encourage consistency.
- Create an environment where team members feel valued for their contributions.
Key Knowledge, Skills & Expertise
Excellent leadership skills with the ability to coach and support team in delivering key objectives.
Strong experience of being guest/ customer facing and dealing with a range of queries and sometimes complaints directly
Experience of generating new opportunities through sales and promotions or new initiatives to support with key objectives.
Demonstratable experience of leading teams to success, this includes proficiency in:
Strong experience of being guest/ customer facing and dealing with a range of queries and sometimes complaints directly
Experience of generating new opportunities through sales and promotions or new initiatives to support with key objectives.
Demonstratable experience of leading teams to success, this includes proficiency in:
o Managing performance.
o Coaching team
o Delivering team training.
o Setting standards and role modelling this behaviour.
o Setting standards and role modelling this behaviour.
- Excellent ability to communicate effectively at all levels.
- Able to manage multiple priorities and can adapt quickly to changing requirements.
About
Did you know Billy Butlin was the first person to introduce dodgems to the UK? That's right, 'fun' is in our DNA, and we've been delighting guests for almost 90 years. Ask any of our team, past and present, and one of the best things they'll say about working at Butlin's is our culture.As The Home of Entertainment, we pull out all the stops to provide our guests with an 'Altogether More Entertaining and Fun Break', from all-action family holidays to adult-only Big Weekenders, brought to life through our three mighty values. So, if you're looking for a role where you can Create Smiles, where you aren't afraid to Get Stuck In and where the team genuinely Care For Each Other, we think you'll fit right in!
Skills Required
- Excellent leadership skills
- Strong customer-facing experience
- Experience in generating new sales opportunities
- Demonstrated ability to manage team performance
- Effective communication skills
- Ability to manage multiple priorities
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The Company
What We Do
Butlin's is a prominent British holiday company established in 1936, renowned for providing family-focused seaside holidays and short breaks. Operating three major resorts in Minehead, Skegness, and Bognor Regis, the company offers a wide range of entertainment, activities, and accommodation options. With over 4,000 employees, Butlin's is dedicated to creating memorable experiences for millions of guests, maintaining its legacy as a leader in the UK staycation market.
