Sales Strategy, Yahoo Sports

Yahoo Sports is one of the internet’s leading destinations for comprehensive sports news and innovative fantasy games. We produce insightful content across multiple platforms and curate quality coverage from around the web to inform and entertain fans. We're an original fantasy sports pioneer, with a legacy of innovation that helps us continue to be a fantasy leader. And as one of the most-visited sports platforms on the internet, we're one of the best places for brands to reach fans.

Yahoo is looking for a Sales Strategy Manager to support its direct ad sales business on Yahoo Sports. You are: 

• Problem Solver: You have a deep passion for solving brand challenges through creative and innovative solutions. You inspire others to think outside the box and foster a collaborative culture.

• Storyteller: With a love for storytelling, you aim to craft compelling narratives that resonate. You stay attuned to cultural trends and can weave them into engaging content.

• Client-Centric: You possess a strong ability to align creative ideas with client KPIs and measurable business outcomes, ensuring that every project delivers value.

• Innovative Thinker: You challenge the status quo by asking “What if we…?” This mindset enables you to collaborate effectively with Yahoo Sports Content and Product teams, balancing creative integrity with business needs.

• Self-Starter: You take the initiative to identify opportunities and ‘connect the dots’ within the organization, driving efforts that align with business priorities.

Key Responsibilities:

• Collaborative Innovation: Work closely with the Yahoo Sports consumer team to develop new content and product ideas that align with sponsorship goals.

• Creative Strategy Development: Lead the strategy and creation of responses to RFPs, RFIs, and proactive requests, focusing on editorial sponsorships, high-impact media solutions, and custom content across multiple formats (written, video, audio, shoppable, and immersive).

• Client Partnership: Collaborate with Sales to understand clients’ KPIs and identify effective, on-brand solutions that meet their objectives.

• Marketplace Insights: Bring valuable feedback from the marketplace to the Consumer teams to innovate on products, packaging, content, and advertiser solutions, ensuring Yahoo is a top-tier partner.

• Cross-Functional Collaboration: Partner with internal teams, including programming, development, talent, and production, to execute integrated programs across diverse client categories (CPG, retail, entertainment, tech, auto).

• Distribution and Promotion: Understand and implement effective distribution and promotion strategies, ensuring alignment with client KPIs and content performance.

• Pitch Material Creation: Develop clear, concise, and visually engaging pitch materials that effectively communicate insights and the value proposition to clients.

• Engaging Presentations: Captivate media and content decision-makers by bringing ideas and strategic concepts to life, facilitating real-time brainstorming sessions with clients.

• Client Service Excellence: Provide exceptional client service from the initial pitch through campaign execution, wrap-up, and renewal.

Qualifications:

• 5-7 years of sales strategy experience at a media company, agency or brand with direct experience in sports

• A strong understanding of content marketing and distribution best-practices across all digital formats and social channels 

• Experience pitching high-level concepts and gaining buy-in from both internal stakeholders and clients

• Ability to leverage research and insights to successfully reinforce client strategy

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.

The compensation for this position ranges from $122,625.00 - $255,625.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.

Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don’t require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you’ll be given notice to make arrangements. 

If you’re curious about how this factors into this role, please discuss with the recruiter.

Currently work for Yahoo? Please apply on our internal career site.