At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This Position reports to:
Sales SpecialistWhat we believe in
At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.
Your role and responsibilities
In this role, you will be working as Direct Marketing Specialist in Retail Channel. You will be a part of Electrification business area for Smart Building division based in Kolkata, India. You will be responsible for ensuring the sales of products/systems/services within a designated market/division, in line with the division strategy. Achieves both qualitative and quantitative sales targets to ensure sustainable order growth, revenues, profitability, market share, and customer satisfaction. Responsible for identifying and develop new sales opportunities.
The work model for the role is: #Li-Onsite
The role will support for the ABB India Ltd for Electrification Smart Buildings Business to be based at KOLKATA, India.
You will be mainly accountable for:
Channel & Relationship Management: Establish and manage distributor, dealer, and retailer networks while developing joint business plans and ensuring effective receivable and conflict management.
Sales Execution: Forecast, implement, and reach sales targets (monthly, quarterly, yearly) across assigned territories, managing primary to tertiary sales.
Marketing & Promotion: Plan and execute promotional activities such as retailer meets, seminars, exhibitions, and in-shop branding to enhance product visibility and sales growth.
Coordination & Reporting: Collaborate with internal teams (Channel, Branch, Service, Marketing) and generate regular performance and sales reports for business review.
Qualifications for the role:
Graduate degree required, MBA for advanced business acumen.
Minimum 4 - 8 years of experience in retail sales or distribution management, must have minimum 3 years of experience in handling WA (Wiring Accessories) Product Business
Proficiency in MS tools ( Xls / word/ Team / PPT ) , Presentation skill to drive marketing activity among electricians/ retailers
Effective management of distributor and channel networks, leading to expansion and growth.
Direct experience in product launches and executing go-to-market strategies.
Effective in conducting promotional and branding activities such as schemes and campaigns.
Skilled in sales planning, day-to-day activity management, and performance reporting.
Effective communication, relationship-building, and negotiation skills to support business growth.
More about us
ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division’s highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers’ carbon reduction strategies.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences.
Ready to make an impact? Apply today or visit www.abb.com to learn more about the impact of our solutions across the globe.
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Skills Required
- Graduate degree
- MBA (preferred for advanced business acumen)
- 4-8 years of experience in retail sales or distribution management
- Minimum 3 years handling Wiring Accessories (WA) product business
- Proficiency in MS tools (Excel, Word, Teams, PowerPoint) and presentation skills
- Experience managing distributor, dealer, and retailer channel networks
- Direct experience in product launches and go-to-market execution
- Experience planning and executing promotional and branding activities
- Skilled in sales planning, activity management, and performance reporting
- Strong communication, relationship-building, and negotiation skills
ABB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.
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Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
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Leave & Time Off Breadth — Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
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Retirement Support — Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.
ABB Insights
What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
