Sales Specialist, North Carolina

Posted Yesterday
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Hiring Remotely in North Carolina, USA
Remote
51K-86K Annually
Mid level
Manufacturing
The Role
Field-based Sales Specialist responsible for planning, training, and selling Diageo Beer and Pre-Mix brands to top retail and on-premise accounts in NC. Drive distribution, displays, and promotional execution through distributor and third-party field teams, manage tactical budgets, provide market insights, and achieve targets across top 100 accounts. Requires strong influencing, planning, and analytical skills.
Summary Generated by Built In

Job Description :

Role: Sales Specialist, NC (Diageo Beer and Pre-Mix)

Location: Charlotte, North Carolina or Raleigh, North Carolina

Reporting to: Distributor Manager, NC (DBP)

About Diageo:

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your enthusiasm and use your curiosity as you explore, collaborate and innovate.

Together with dedicated people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter future.

Join us to create a career worth celebrating!

Scope of Role: DBC Sales Specialist is responsible for leading, planning, training, and selling DBC Brands/Programs to retailers and sales team in a specific Market/Territory.

This role ensures delivery and execution in alignment with DBC business objectives within top 100 accounts representing 25% of business.

The role is primarily field based calling on both on and off premise trade channels, working with our Distributor Partners and third party Enthuse Field Sales Teams.

Key Deliverables:

· Delivery Sustainable Share Growth

o Drive strong execution via distribution & display sales.

· Distributor Engagement

o Working with and relationship building with our Distributors to drive growth

· P&L Management

Key Responsibilities

· Create and build relationships with top 100 combined Chain, Independent and On-Premise Accounts to ensure delivery of Diageo Beer Company business objectives.

· Communicate monthly program calendar and drive execution on programming within distributor sales teams both on and off premise.

· Analyze on/off-premise channels within territory to effectively plan and execute promotional activities.

· Assist DM with distributor general sales meetings and weekly team meetings.

· Management of tactical budgets

· Work collaboratively with DM 60 days in advance to agree upon targets and objectives.

· In trade days expected minimum 3 days per week. Potentially nights and weekends for events.

· Work in field with third party Inspira field sales.

· Work in field with Distributor sales teams.

· Work in field with DM and independently.

· Individual must be organized and initiative-taking.

Key Outputs:

· Daily/Weekly account level Pre Plans

· Develop account level goals for distribution, displays and programming activity.

· Develop and deliver the Guinness Quality and rate of sale programs in the On Premise

· Influence and motivate wholesalers to execute against the key sales drivers by brand for the assigned territory.

· Assist in the planning and execution of kick-off meetings for innovation and programming initiatives as needed

· Analyze on/off premise channels within territory to effectively plan and execute promotional activities

· Identify local growth opportunities that tie into the monthly IBO’s

· Provide grounded market insights including industry dynamics and competitive information

Qualifications and Experience Required:

Must be a self-starter with a proven track record in influencing others with the use of fact-based selling.

Must be well organized and possess the ability to prioritize multiple initiatives. Able to generate ideas to develop the market.

· Bachelor’s degree required.

· Field sales experience preferred.

· Ability to engage, influence, and coordinate retailers and wholesaler who may have different strategic initiatives.

· Must be a self-starter with a proven track record in influencing others with the use of fact-based selling.

· Must be well organized and possess the ability to prioritize multiple initiatives. Able to generate ideas to develop the market.

· Experience with Microsoft Excel, Powerpoint, Teams, VIP & Nielsen

Knowledge:

Tier 1/major market wholesaler management; consumer need states; retail sales in chain grocery, independent liquor and on-premises; thorough understanding of wholesaler operations; proven influencing skills. Thorough understanding of competitive activity, market dynamics, and quality standards. Understanding and application of data analysis. Uses and executes metrics to measure performance Skills:

Persuasive selling, negotiation; problem solving; planning/organizing; proficiency in Microsoft office; financial acumen; superior written and electronic communication; extreme abilities to influence internal and external stakeholders; possess a positive outlook; excellent negotiator; exhibits independence, resiliency and tenacity. Process oriented. Understands and applies interdependencies across functions. Self starter, forward thinking change agent.

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to handle your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognize and value performance, offering our people an attractive Rewards and Benefits package.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive environment, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive environment that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you!

If you require a reasonable adjustment, please ensure that you gather this information when you submit your application.

Recruitment Scam Warning  

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money. 

Minimum Salary

51,300

Maximum Salary

85,500

Worker Type :

Regular

Primary Location:

Off Site North Carolina

Additional Locations :

Job Posting Start Date :

2026-07-01

Skills Required

  • Bachelor's degree
  • Proven track record in influencing others using fact-based selling
  • Well organized with ability to prioritize multiple initiatives
  • Experience with Microsoft Excel, PowerPoint, Teams, VIP and Nielsen
  • Ability to engage, influence, and coordinate retailers and wholesalers
  • Field sales experience
  • In-trade field work expected minimum 3 days per week; nights and weekends potentially required for events

Diageo Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Diageo and has not been reviewed or approved by Diageo.

  • Fair & Transparent Compensation Pay is considered competitive and often described as top-tier, particularly in manufacturing and salaried roles, with many indicating they feel fairly compensated. Compensation is frequently cited as a strong reason to join and stay despite pressures in some parts of the business.
  • Parental & Family Support Parental leave is widely recognized as a flagship offering, equalized across parents and inclusive of adoption and surrogacy, with benefits and bonuses maintained during leave. This family-friendly approach is highlighted as industry-leading and a standout element of the package.
  • Retirement Support Pension schemes are described as generous, with notable employer contributions enhancing long‑term financial security. In key markets such as the UK and U.S., offerings like pensions and 401(k) plans are presented as core components of total rewards.

Diageo Insights

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The Company
HQ: London
32,334 Employees

What We Do

Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet

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