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This position reports to:
Sales Manager__
Your role and responsibilities
In this role, you will be the front-line face of ABB in the channel market, driving sales growth and building lasting partnerships with distributors, contractors, and system integrators. You will own the sales of ABB's innovative electrification products, systems, and solutions across designated market segments delivering qualitative and quantitative sales targets while driving market share growth, profitability, and customer satisfaction. As a trusted advisor to your channel partners, you will identify emerging market opportunities, develop solutions tailored to customer needs, and communicate ABB's value proposition with clarity and impact.
The work model for the role is: #LI-Hybrid
This role is contributing to the Electrification Smart Building in Petaling Jaya, Malaysia. Main stakeholders are channel partners (distributors, contractors, integrators), and internal ABB sales and marketing teams.
You will be mainly accountable for:
Driving sales growth and market penetration achieving both revenue targets and market share goals through strategic channel partner management and direct customer engagement in assigned segments (Building, Industrial, Data Centre, Factory).
Building and maintaining strong, collaborative relationships with channel partners, including distributors, contractors, and system integrators ensuring they have the knowledge and support to effectively sell ABB solutions.
Communicating ABB's value proposition clearly and compellingly educating partners and customers on product features, technical specifications, delivery timelines, payment terms, and commercial strategies aligned with ABB's market positioning.
Supporting customer needs identification and solution development, working closely with partners to understand customer requirements, recommend technically appropriate and cost-effective solutions, and prepare competitive proposals.
Ensuring efficient marketing and promotional activities by collaborating with the marketing team to execute product launches, technical seminars, demonstrations, and customer engagement activities that drive market awareness and demand.
Managing sales administration and processes, handling order management, supporting cash collection, coordinating project-related activities, and maintaining accurate records in CRM and sales systems.
Qualifications for the role
Diploma or Bachelor's Degree in Electrical Engineering, Electronics, Mechanical Engineering, or related technical field.
Minimum 5 years of front-end sales experience in the electrical industry, with proven success in channel sales, distribution, project sales, or segment/application engineering.
Strong relationships and networks within key market segments: Building Automation, General Industry, Semiconductors, Data Centre, or Factory.
Good understanding/Famialarity of Low Voltage (LV) a products and channel sales.
Fluent in English (written and spoken)
Proficiency with Microsoft Office Suite (Excel, Word, PowerPoint) and CRM systems.
Strong interpersonal, negotiation, and problem-solving skills with ability to build trust with partners and customers.
Benefits
We also offer our employees the following benefits:
Attractive remuneration along with incentives based on performance
Comprehensive medical and insurance coverage
Learning, development programs
hybrid/flexible work practices
Inclusive and safety-driven work culture
ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division’s highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers’ carbon reduction strategies.
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#RunwithABB
#Runwhatrunstheworld
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
Skills Required
- Diploma or Bachelor's Degree in Electrical Engineering, Electronics, Mechanical Engineering, or related technical field.
- Minimum 5 years of front-end sales experience in the electrical industry.
- Strong relationships and networks within key market segments: Building Automation, General Industry, Semiconductors, Data Centre, or Factory.
- Good understanding/Familiarity of Low Voltage (LV) products and channel sales.
- Fluent in English (written and spoken).
- Proficiency with Microsoft Office Suite and CRM systems.
ABB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.
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Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
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Leave & Time Off Breadth — Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
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Retirement Support — Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.
ABB Insights
What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
