At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Digital Lead - Regional__
Your role and responsibilities
In this role, you are responsible for effectively executing the digital sales strategy within the Benelux region. You will directly help improve ABB’s market position and reach the growth targets for your territory.
On a daily basis, you work towards realizing both qualitative and quantitative digital sales targets. In doing so, you support sustainable order growth, revenue, margins, market share, sales productivity and customer satisfaction. You also play an important role in expanding our digital customer base.
Work model: Onsite
Part of: Business Area Automation – The Netherlands
Responsibilities
Sales & Business Development
Identifying, qualifying and developing digital sales opportunities across industrial segments (Energy, Chemicals, Oil & Gas, Water, Terminals and Food & Beverage).
Achieving order intake, profitability and growth targets in line with ABB’s sales strategy.
Applying value‑based selling and translating operational or business challenges into concrete, measurable customer value.
Promoting ABB’s digital portfolio.
Digital Solution Selling
Positioning and selling ABB digital solutions, including:
Asset Performance Management (APM)
Energy Management & Optimization
Cybersecurity (OT/IT)
Advanced Analytics and AI/ML applications
Terminal Management Solutions
Explaining how digital solutions support the transition towards autonomous operations.
Delivering presentations and demonstrations, translating technical concepts into clear business benefits.
Customer Relationships & Account Management
Establishing and preserving long-term, meaningful relationships with customers and key stakeholders.
Acting as a trusted digital advisor with insight into both operational challenges and customers’ strategic objectives.
Supporting account management by identifying cross‑sell and upsell opportunities across the Digital, Automation and Electrical portfolios.
Ensuring a seamless customer experience throughout the entire sales cycle.
What You Bring
A bachelor’s degree in Engineering, Electrical Engineering, Automation, Computer Science, Business Administration, or a comparable field.
Experience in solution selling within industrial digital solutions, automation systems or electrical/energy-driven technologies.
Demonstrated experience in complex, consultative sales processes within industrial environments.
Familiarity with modern sales tools such as CRM systems, pipeline management and reporting.
In‑depth knowledge of digital industrial solutions and SaaS models, automation and control systems, and electrical and energy concepts in industrial environments.
The ability to translate complex technical topics into clear, compelling and business‑oriented communication for various audiences.
Effective communication skills and proficiency in stakeholder management, negotiation and presenting.
An initiative‑taking, structured working style and the ability to operate effectively within a matrix organization.
How success is measured in this role
In this role, your efforts directly contribute to ABB’s digital expansion. You will recognize yourself in the following:
You consistently reach your digital sales targets through commercial insight and strategic execution.
You maintain a strong and healthy pipeline of qualified digital opportunities aligned with automation and electrification projects.
Customers see you as their trusted advisor because you understand their challenges and support them in their digital transformation.
You collaborate seamlessly with colleagues across Digital, Automation and Electrical, creating value together for customers and the organization.
What ABB Offers You
A challenging and varied full‑time role with meaningful responsibility at the international market leader in electrification and automation. A role with a future, in our view, one of the most exciting positions in the field of electrical engineering.
We offer you:
Salary based on your education and experience (Metalektro Collective Agreement).
Bonus scheme.
13th month.
Company car.
27 vacation days and 13 ADV days.
A solid pension plan.
Training and courses to further develop your skills.
Company laptop and mobile phone.
Bicycle plan and contribution to your sports membership.
Interested?
Register your CV and apply online via www.abb.nl under “Career”.
For questions about the vacancy, you can contact Jacqueline Pereboom at 010‑4078214 or via [email protected].
More About Us
ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By combining its engineering and digital know-how, ABB helps industries run at high performance, while becoming more efficient, productive and sustainable so they outperform. At ABB, we call this ‘Engineered to Outrun’. The company has over 140 years of history and more than 105,000 employees worldwide. ABB’s shares are listed on the SIX Swiss Exchange (ABBN) and Nasdaq Stockholm (ABB). www.abb.com
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
Top Skills
What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
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