JAM, making the world sound better, one brand at a time! Do these words sound like music to your ears?
Since 1972, JAM has grown to be one of the largest distributors of consumer electronic goods, pro-audio equipment, and musical instruments. Come join us to stay true to our mission of delivering ONLY the best customer service!
Job Summary
The Sales Development Representative (SDR) will focus on generating and qualifying leads for the sales team as well as quoting and closing sales. This role involves identifying potential customers, initiating contact, and nurturing relationships to create sales opportunities. The SDR will play a critical role in driving revenue growth by generating a steady pipeline of qualified leads as well as quoting. This position requires strong communication skills, persistence, and the ability to think strategically about lead generation and qualifications. The ideal candidate is energetic, motivated, and eager to contribute to a dynamic sales team.
Job Description
- Generate and qualify leads to create sales opportunities for the broader sales team.
- Research and identify potential customers through business directories, web searches, digital resources, and networking events.
- Communicate with potential customers via phone, email, and other digital channels to understand their needs and qualify them as leads.
- Collaborate with the sales team to develop strategic approaches for nurturing leads and converting them into qualified opportunities.
- Track and analyze key performance metrics, including lead conversion rates and the effectiveness of outreach strategies.
- Maintain a thorough understanding of products, including updates and competitive positioning.
- Build and maintain a robust pipeline of leads, ensuring accurate and timely information is entered into CRM systems.
- Overcome objections and develop strong relationships with prospects to foster trust and loyalty.
- Attend and represent the company at trade shows, conferences, and other networking events as needed.
- Work closely with marketing to align lead generation efforts with overall company goals and campaigns.
Requirements and Qualifications
- Proven track record in lead generation and qualification, with experience as a Sales Development Representative or similar role.
- Exceptional verbal and written communication skills, with the ability to engage potential customers and articulate value propositions effectively.
- Strong research skills, with the ability to quickly identify and qualify potential leads.
- High energy, enthusiasm, and a goal-oriented mindset, with a passion for driving revenue growth.
- Self-starter with the ability to work independently, prioritize tasks, and manage time efficiently.
- Experience with CRM systems (e.g., Salesforce, NetSuite) and proficiency in Microsoft Office Suite.
- Adept at building relationships and handling objections, with a high level of persistence and resilience.
- Bachelor’s degree in business, marketing, or a related field is preferred but not required.
- Ability to travel occasionally for events, conferences, and networking opportunities.
- Strong analytical skills, with the ability to track and report on key performance metrics.
- A high level of integrity, work ethic, and commitment to continuous learning and improvement.
Why Join Us
Ready to join our team? Here’s why …
- Comprehensive group benefits: Health, Dental, Vision, Life, Critical Illness, Short- and Long-Term Disability
- Wellness Incentive Program and Employee Assistance Program
- RRSP / 401(k) matching program
- Work-life balance matters: Flextime, summer hours, paid vacation, and personal time off
- A casual, fun, and collaborative work environment
- Lively social calendar—there’s always something for everyone
- Generous employee discounts on our products
- Ongoing learning and development opportunities
- The chance to work alongside a highly talented, high-performing team
Workplace Commitments
We are committed to providing a safe and healthy work environment. All employees are expected to follow workplace safety protocols, including compliance with local regulations and internal standards, to ensure the well-being of everyone.
We are dedicated to fostering a workplace where individuals feel respected, supported, and able to contribute fully. We recognize that different perspectives and experiences strengthen our teams and drive better outcomes for our employees and customers.
Nexora and its family of brands, including JAM and Almo, are equal opportunity employers. All employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other protected status under applicable law.
Skills Required
- Proven track record in lead generation and qualification, preferably as a Sales Development Representative or similar role
- Exceptional verbal and written communication skills
- Strong research skills for identifying and qualifying leads
- High energy, enthusiasm, and a goal-oriented mindset
- Ability to work independently, prioritize tasks, and manage time efficiently
- Experience with CRM systems such as Salesforce or NetSuite
- Proficiency in Microsoft Office Suite
- Relationship-building, objection-handling, persistence, and resilience
- Bachelor's degree in business, marketing, or a related field
- Ability to travel occasionally for events, conferences, and networking opportunities
- Strong analytical skills for tracking and reporting key performance metrics
- High integrity, strong work ethic, and commitment to continuous learning and improvement
What We Do
JAM Industries is a Montreal-founded distributor of musical instruments, pro-audio and lighting equipment, and consumer electronics. The company partners with leading brands to bring products to market, serving musicians, retailers, live-event venues, and consumers. Its divisions cover musical instruments, professional audio and lighting, and consumer electronics, with a mission centered on making music accessible and delivering strong customer service across North America and beyond.

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