The Role
Sell, lease, or rent heavy machinery to agricultural, ranching, and general contractor customers within a defined territory. Prospect and develop new customers, maintain and grow existing accounts, meet sales metrics, prepare sales reports, collaborate with the sales team, travel extensively to customer sites, and support company values and processes.
Summary Generated by Built In
The Sales Representative – General Construction is responsible for representing machine sales products in a defined geographic territory with the ultimate goal of sale, lease purchase, or rental of these products. This position will target sales prospecting and sales to new customers in the agricultural, ranching, and general contractor market. As part of a sales team, the Sales Representative – General Construction shares the responsibility with our sales team to act in a manner that ensures the continued stability and growth of all members of the team through a spirit of collaboration as well as a commitment to the same set of business values and a commonly shared mission.
The incumbent in this position is expected to model the following practices on a daily basis: 1) Demonstrate alignment with the company's mission and core business values; 2) Collaborate with key internal/external resources; 3) Participate in ongoing self-development.
The incumbent in this position is expected to model the following practices on a daily basis: 1) Demonstrate alignment with the company's mission and core business values; 2) Collaborate with key internal/external resources; 3) Participate in ongoing self-development.
Essential Functions
· Models, promotes, reinforces, and rewards the consistent use of HOLT’s Values Based Leadership (VBL) tools, models, and processes to ensure alignment with our Vision, Values, and Mission
· Identifies and initiates contact with and influences potential buyers in a manner that is consistent with our mission statement and core values in order to meet or exceed territorial and corporate business goals
· Sources and grows sales with new business opportunities and develops new customers
· Obtains, diagnoses and responds to specific customer needs in order to enhance the quality of customer service and satisfaction and promote a mutually beneficial relationship
· Promotes products and services to existing customer base while expanding on that base in order to obtain territorial as well as organizational business goals
· Creates and submits accurate and timely sales related reports and documentation in order to support business goals
· Meets all sales related key metrics within review period
· Contributes to the development, monitoring and control of the sales forecast and expenses within the assigned territory in order to meet or exceed the business goals
· Completes special projects as requested by the Regional Sales Manager in order to meet the changing needs of the company
· Travels to and from customer locations
· Works safely at all times and adheres to all applicable safety policies; complies with all company policies, procedures, and standards
· Performs other duties as assigned
Work Hours:
· 50+ hours a week, to include late evenings, weekends, and holidays
· Identifies and initiates contact with and influences potential buyers in a manner that is consistent with our mission statement and core values in order to meet or exceed territorial and corporate business goals
· Sources and grows sales with new business opportunities and develops new customers
· Obtains, diagnoses and responds to specific customer needs in order to enhance the quality of customer service and satisfaction and promote a mutually beneficial relationship
· Promotes products and services to existing customer base while expanding on that base in order to obtain territorial as well as organizational business goals
· Creates and submits accurate and timely sales related reports and documentation in order to support business goals
· Meets all sales related key metrics within review period
· Contributes to the development, monitoring and control of the sales forecast and expenses within the assigned territory in order to meet or exceed the business goals
· Completes special projects as requested by the Regional Sales Manager in order to meet the changing needs of the company
· Travels to and from customer locations
· Works safely at all times and adheres to all applicable safety policies; complies with all company policies, procedures, and standards
· Performs other duties as assigned
Work Hours:
· 50+ hours a week, to include late evenings, weekends, and holidays
Knowledge, Skills, and Abilities
· Demonstrated knowledge of selling techniques (prospecting, overcoming objections, closing sales)
· Excellent selling, negotiating, and closing skills with ability to build long term business relationships
· Proficient with MS Office Word, Excel, Outlook, etc.
· Understands the implications of new information for both current and future problem-solving and decision-making
· Uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
· Exceptional attention to detail and thorough completion of work tasks
· Excellent communication and interpersonal skills to establish working relationships with multiple departments and various levels of the organization
· First-class organizational, multi-tasking, and time management skills, deadline oriented
· Understands written sentences and paragraphs in work related documents, and communicates effectively in writing as appropriate for the needs of the audience
· Ability to perform mathematical computations such as percentages, fractions, addition, subtraction, multiplication, and division quickly and accurately
· Ability to work independently and within a team in a fast-paced, high volume environment with emphasis on accuracy and timeliness
· Ability to read, analyze, and interpret professional journals, technical procedures, or governmental regulations
· The ability to listen to and understand information and ideas presented through spoken words and sentences
· Knowledge of safe work policies, procedures, and practices
· Knowledge of sales techniques, financial, credit, and accounting principles
· Ability to work with individuals and groups
Additional Role Specific Items for General Construction:
· Knowledge of CAT products and product support services and programs
· Knowledge of inventory management and process
Additional Role Specific Items for HOLT Industrial Systems:
· Knowledge of Holt Industrial Systems products and product support services and programs
· Excellent selling, negotiating, and closing skills with ability to build long term business relationships
· Proficient with MS Office Word, Excel, Outlook, etc.
· Understands the implications of new information for both current and future problem-solving and decision-making
· Uses logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
· Exceptional attention to detail and thorough completion of work tasks
· Excellent communication and interpersonal skills to establish working relationships with multiple departments and various levels of the organization
· First-class organizational, multi-tasking, and time management skills, deadline oriented
· Understands written sentences and paragraphs in work related documents, and communicates effectively in writing as appropriate for the needs of the audience
· Ability to perform mathematical computations such as percentages, fractions, addition, subtraction, multiplication, and division quickly and accurately
· Ability to work independently and within a team in a fast-paced, high volume environment with emphasis on accuracy and timeliness
· Ability to read, analyze, and interpret professional journals, technical procedures, or governmental regulations
· The ability to listen to and understand information and ideas presented through spoken words and sentences
· Knowledge of safe work policies, procedures, and practices
· Knowledge of sales techniques, financial, credit, and accounting principles
· Ability to work with individuals and groups
Additional Role Specific Items for General Construction:
· Knowledge of CAT products and product support services and programs
· Knowledge of inventory management and process
Additional Role Specific Items for HOLT Industrial Systems:
· Knowledge of Holt Industrial Systems products and product support services and programs
Requirements
Education and Experience:
· High school diploma or equivalent with some college coursework or an equivalent combination of education and experience preferred; Bachelor’s Degree in Business or related field preferred
· Minimum three years of work-related skill, knowledge, or experience is required. Six years or more preferred
Supervisory Responsibilities:
· None
Travel:
· Extensive driving required; overnight travel required
· Valid driver’s license
Physical Requirements:
· To perform this job successfully, an individual must be able to perform each job duty and responsibility satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform job duties and responsibilities
· This position involves extended periods in a stationary position; additionally, occasional movement inside the office to access office machinery, file cabinets, etc.
· Constant movement and use of limbs; this position requires good manual dexterity, coordination, and stamina
· This role frequently communicates with others, must be able to exchange accurate information in these situations
· Routinely reacts to visual, auditory, and other signals, including alarms and instructions, and is required to visually inspect work
Work Environment:
· This job is generally performed in a professional office; in environmentally controlled conditions, operating computer, manual dexterity, talking, hearing, and repetitive motion
Disclaimer:
Please note that the above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not to be interpreted as an exhaustive list of all responsibilities, duties, and skills required of the incumbents so classified. All incumbents may be required to perform duties outside of their normal responsibilities, as needed.
· High school diploma or equivalent with some college coursework or an equivalent combination of education and experience preferred; Bachelor’s Degree in Business or related field preferred
· Minimum three years of work-related skill, knowledge, or experience is required. Six years or more preferred
Supervisory Responsibilities:
· None
Travel:
· Extensive driving required; overnight travel required
· Valid driver’s license
Physical Requirements:
· To perform this job successfully, an individual must be able to perform each job duty and responsibility satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform job duties and responsibilities
· This position involves extended periods in a stationary position; additionally, occasional movement inside the office to access office machinery, file cabinets, etc.
· Constant movement and use of limbs; this position requires good manual dexterity, coordination, and stamina
· This role frequently communicates with others, must be able to exchange accurate information in these situations
· Routinely reacts to visual, auditory, and other signals, including alarms and instructions, and is required to visually inspect work
Work Environment:
· This job is generally performed in a professional office; in environmentally controlled conditions, operating computer, manual dexterity, talking, hearing, and repetitive motion
Disclaimer:
Please note that the above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not to be interpreted as an exhaustive list of all responsibilities, duties, and skills required of the incumbents so classified. All incumbents may be required to perform duties outside of their normal responsibilities, as needed.
About
HOLT Group is a renowned, family-owned company with a legacy spanning nearly a century. As a powerhouse across several industries, including heavy machinery, construction, consulting services, training, and technology, we prioritize people and values. Our commitment to a Values-Based Leadership® approach has led to trusted partnerships and collaborative endeavors. At the heart of our operations is HOLT CAT, the largest Caterpillar dealership in the nation, along with other companies focused on industrial & commercial selling, energy, technology, and training & development. We excel in selling, servicing, leasing, and renting top-of-the-line industrial machinery and are dedicated to powering the construction and industrial spaces with superior equipment. Moreover, we empower construction and development with advanced technology, along with bringing technical skills and Values-Based Leadership® to individuals and companies seeking sustainable growth. If you're seeking a fulfilling career, explore our job opportunities at HOLT Group and join our values-driven team.
Skills Required
- Minimum three years of relevant work experience
- Valid driver's license
- Extensive driving and overnight travel required
- Proficient with MS Word, Excel, Outlook (MS Office)
- Demonstrated knowledge of selling techniques (prospecting, overcoming objections, closing)
- Excellent selling, negotiating, and closing skills
- Ability to work 50+ hours per week, including evenings, weekends, and holidays
- Knowledge of inventory management and process
- Knowledge of CAT products and product support services and programs
- Knowledge of Holt Industrial Systems products and product support services and programs
- High school diploma or equivalent (some college coursework or equivalent combination of education/experience preferred)
- Bachelor's degree in Business or related field
- Six years or more of related experience
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The Company
What We Do
HOLT Group is a family-owned, values-driven enterprise headquartered in San Antonio, Texas, with a legacy spanning nearly a century. It operates as a powerhouse across several sectors, including heavy machinery, construction, energy, technology, and training. As the owner of the nation's largest Caterpillar dealership, HOLT CAT, the company excels in selling, servicing, and renting industrial equipment while prioritizing a people-first, Values-Based Leadership® approach to drive sustainable growth for its partners and customers.









