The Role
Sell new and used medium- and heavy-duty trucks to business and individual customers. Responsibilities include prospecting within assigned territories, developing buyer relationships, meeting delivery and revenue goals, preparing quotes and proposals, conducting presentations and test drives, assisting walk-in and call-in customers, and maintaining CRM records. The role requires commercial sales skills, truck or automotive knowledge, strong communication, organization, digital proficiency, and the ability to obtain required licenses.
Summary Generated by Built In
Responsible for selling new and used medium- and heavy-duty trucks while achieving dealership sales, revenue, and market share objectives.
Responsibilities
- Meet or exceed sales objectives for new truck and used truck deliveries
- Prospect for customers in a designated territory or assigned account list
- Proactively identify and engage prospective truck-buyers – developing strategies to grow relationships
- Provides assistance to customers who can benefit from Lakeside products and services – including walk-in and call-in customers
- Prepare quotes and proposals, provide test drives, and perform presentations highlighting truck features
- Use all reasonable methods of prospecting for customers by telephone, making calls or stopping in at businesses outside of the dealership
- Utilizing of the CRM system
Qualifications
- A college graduate with an emphasis in Business or equivalent knowledge and experience in medium and heavy-duty trucks or the automobile industry is preferred
- A CDL license (or ability to obtain one) and a Wisconsin State Salesperson License (or ability to obtain one) are required or two years of sales experience in an unrelated field
- Confident and possesses a positive, can-do attitude
- An excellent communicator, including an awareness of others and the ability to listen with clarity
- Savvy in utilizing computers, internet, social platforms and digital technology to research and connect with truck buyers
- Highly organized with the ability to prioritize multiple tasks
- Experienced in B2B sales and/or has commercial equipment sales experience
- Committed to continuously increasing knowledge of truck and equipment specifications and updates
- The ability to operate under high pressure situations and maintain self-composure in the face of challenging circumstances
About
Transportation is more than just an industry, it’s the engine of our economy. At Lakeside International Trucks, We’re proud to serve the people and fleets that keep America running strong. Every repair, every part, every sale connects to a bigger purpose – helping others move what matters most. When you build your career here, you’re part of a team that supports local communities, deliveries critical goods and powers progress across the nation. Why Lakeside:· Continues career growth and in-house training programs· Local work with national impact· Access to the newest clean diesel and hybrid truck technology· Performance based bonuses across departments· Work in an essential, growing industry· Opportunities across multiple dealership locations We don’t just sell and service trucks – we keep commerce moving and communities thriving.
Skills Required
- CDL license or ability to obtain one
- Wisconsin State Salesperson License or ability to obtain one
- Two years of sales experience in an unrelated field as an alternative to the licensing or industry experience requirements
- College degree with a Business emphasis or equivalent knowledge and experience in medium- and heavy-duty trucks or the automobile industry
- B2B sales experience and/or commercial equipment sales experience
- Strong communication and listening skills
- Computer, internet, social platform, and digital technology proficiency
- Strong organization and ability to prioritize multiple tasks
- Knowledge of truck and equipment specifications and updates, with willingness to continue learning
- Ability to remain composed under pressure and handle challenging circumstances
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The Company
What We Do
Lakeside International Trucks is a full-service dealership specializing in medium and heavy-duty trucks. They provide comprehensive solutions including new and used truck sales, genuine parts, certified diesel engine service, body shop repairs, and flexible commercial truck leasing and rental programs through Badgerland Idealease. With multiple locations across Wisconsin and Illinois, they are committed to maximizing customer uptime and delivering high-standard support for businesses operating commercial vehicles.
