Sales Representative

Posted Yesterday
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Surrey, BC, CAN
In-Office
Entry level
AdTech • Events • Marketing Tech
The Role
Outside Sales Representative responsible for prospecting and building customer relationships within an equipment territory. Sell service and preventative maintenance agreements, keep customer equipment operational, manage daily activities, and collaborate across Parts, Service, and Rentals. Use Microsoft Dynamics 365 to track opportunities. Company provides training, mentorship, a vehicle, and clear career progression into equipment sales or leadership.
Summary Generated by Built In
Launch Your Career as an Outside Sales Representative
Ditch the "typical sales routine." This is your entry point into an exciting industry with a company that invests in your growth. As a Service Sales Representative you aren't just hitting targets, you are developing business relationships within the equipment world, while building the foundation for a lucrative career in Sales or Leadership.
Why You’ll Love It Here
 
  • The Williams Edge: Build your career working with premier global brands like Bobcat, JCB, and Linde. Learn in a professional sales environment backed by proven tools, strong mentorship, and experienced technicians.
  • Freedom + Growth: You’ll build lasting relationships with customers, grow your confidence through hands-on development, and have the autonomy to manage your time within your territory in a way that drives results.
  • Trusted Customer Connections: Be the vital bridge connecting our customers and service. By understanding customer needs you’ll guarantee their equipment is kept up and running.
  • Career Pathing: This isn’t a dead-end role. We hire for long-term potential, with a clear career map into equipment sales, account management, up to team leadership.
  • The Perks: Competitive pay, a company vehicle, RRSP matching, health/lifestyle spending accounts, and a stable M-F schedule that supports better work/life balance.

A Day in the Life
You’ll be the "starter motor" of our service department, bringing in customers who need repairs and support.
  • Own your day: Plan your daily activities, visit prospective customers, and build relationships – keep customer equipment up and running.
  • Build your Sales Confidence: Prospect in the field, sell service and preventative maintenance agreements, and gain hands-on equipment knowledge from the ground up—all while earning uncapped commission.

At Williams Machinery, we don’t expect you to know everything on day 1. We provide the training, mentorship, and tools to help you succeed—while giving you the freedom to make decisions, build confidence, and develop into a key partner for customers who count on us to keep their equipment working and their operations running smoothly.
 
  • Master the Tech: Use Microsoft Dynamics 365 to track opportunities and manage customer relationships like a pro.
  • Consultative Selling: Learn from within with the help of our Wesgroup Sales University.
  • Collaborate: Work across Parts, Service, and Rentals to find every opportunity to help our customers succeed.

What You Bring
We value grit, curiosity, coachability, and ambition. You might be early in your career, fresh out of school, or looking for the next step into a role with more opportunity, recognition, and growth.
  • Equipment Interest: You’re a natural "gear head" who’s genuinely interested in equipment and likes being active, mobile, and close to the action.
  • Competitive Drive: You’re motivated by goals, recognition, and the satisfaction of winning business through persistence and smart problem-solving.
  • Coachable + Curious: You’re eager to learn, open to coaching, and excited by the opportunity to build a career in sales.
  • Entrepreneurial Mindset: You take initiative, enjoy the hunt for new opportunities, and like figuring out the right solution for complex customer needs.
  • Future Focus: You’re interested in growing into an equipment sale or eventually managing accounts, projects, or people.
  • The Basics: 1–3 years in sales or customer service is a plus. Interest in cold calling and a valid driver’s license are required.

Ready to build something? Apply today and let’s talk about your future.
 

Skills Required

  • Valid driver’s license
  • Interest in cold calling
  • 1-3 years sales or customer service experience
  • Interest in equipment / mechanical aptitude
  • Coachable and curious mindset
  • Competitive drive and persistence
  • Entrepreneurial mindset and initiative
  • Familiarity or willingness to use Microsoft Dynamics 365
  • Ambition to grow into sales, account management, or leadership roles
Am I A Good Fit?
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The Company
HQ: Grand Rapids, MI
38 Employees
Year Founded: 1978

What We Do

Williams Group is a strategic communications firm founded in 1978. At home in Grand Rapids, Michigan, the Wg team provides a full range of services—including strategic planning, design, writing and program management—supporting clients across North America and beyond.

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