Job Purpose
The primary purpose of this role is to drive sales and marketing initiatives aimed at increasing brand awareness, generating demand, and expanding distribution within the assigned territory.
Key Responsibilities
Sales and growth in market share are increased through targeted sales and marketing activities
Generate sales from existing customers
- Call plan implemented
- Deals and discounts negotiated within agreed parameters
- Customer queries and problems resolved
- Increased sales volumes negotiated within allocated sales area
- New listings and sales targets achieved as per sales plan
- Calls and sales volumes recorded on standard daily working sheets and PDA
- Weekly and monthly sales and ad hoc promotions reports submitted on time according to agreed format on PDA
Implement sales and marketing strategy effectively
- Visibility agreement executed
- Additional visibility opportunities identified and implemented
- Product availability/ distribution targets implemented
- Merchandising standards are maintained
- Segmentation tool implemented (PDA)
Implement promotions
- Promotions arranged according to the promotions plan
- Promotional stock, staff and point of sale for promotions arranged
- Promotions set up and implemented according to set criteria and on time
- Feedback form on the outcomes of the promotion provided to sales management according to agreed deadline
Develop brand equity
- Promotions reflect brand appropriate look and feel
- Consumers engaged through events and promotions
- Bar staff engaged and trained to promote the brand
- Relationships with equity accounts developed
Generate new business
- New business initiated as per targets
- Relationships with re-distributors developed
- Leads followed up and feedback provided to sales managers
- Business opportunities to sell product range identified
- Documentation required for the opening of new accounts collated and followed up
- New equity accounts identified
Stakeholder Relations
Productive relationships with internal and external stakeholders maintained:
Build relationships with customers and re-distributors
- Increased sales volumes negotiated
- Customer queries and problems resolved effectively
- Pernod Ricard is a preferred supplier
- Business opportunities to sell product range identified
Liaise with Merchandisers
- Merchandising standards are maintained
- Ad hoc merchandising opportunities exploited
Develop collaborative relationship with the PRSA and Re-distributor Call Centres
- Orders are captured correctly and on time
- Out of stock information available to reps
- On hold accounts information available to reps
Liaise with Regional Promotions Manager
- Promotions set up and implemented according to set criteria and on time
- Feedback form on the outcomes of the promotion provided to sales management according to agreed deadline
Build collaborative relationships with bar staff and venue owners
- New trends identified
- Pernod Ricard is the preferred supplier
Minimum Educational Requirements and Work Experience:
- National Diploma or Degree qualification with commerce, sales and marketing preferable
- At least 3-5 years’ experience in the liquor industry or within an FMCG environment
- Must have a valid Driver’s License
- Rep area coverage: Umhlanga, Ballito, Umhloti, Salt Rock and Sibaya
- Language: English and Afrikaans
Functional and Technical Competencies:
Market & Environment, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion, Merchandising, Evaluation of Commercial Activities, Customer relationship Management, Sales Team Management
Job Posting End Date:
Target Hire Date:
2026-07-01Target End Date:
Skills Required
- National Diploma or Degree qualification in commerce, sales, or marketing
- 3-5 years' experience in the liquor industry or FMCG
- Valid Driver's License
- Fluency in English and Afrikaans
Pernod Ricard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pernod Ricard and has not been reviewed or approved by Pernod Ricard.
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Healthcare Strength — Pay and benefits are described as strong overall, supported by comprehensive medical, dental, and vision coverage alongside life and disability insurance. Wellbeing support is reinforced through mental-health resources and broader wellness programming.
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Retirement Support — Retirement benefits are positioned as a standout part of the package, including a 401(k) with a match and an additional profit-sharing contribution for eligible employees. A legacy defined-benefit pension is also referenced for certain earlier hires, adding depth to long-term financial support.
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Parental & Family Support — Family-related benefits are unusually broad, including paid parental leave, paid caregiver leave, backup child/elder care resources, and adoption/surrogacy reimbursement. Additional supports such as Milk Stork and fertility/ART coverage further strengthen family-building coverage.
Pernod Ricard Insights
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries. Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être. As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
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