Legrand is looking for a Sales Representative to develop its business across Sofia and West Bulgaria.
In this field-based role, you will identify construction projects and business opportunities from an early stage and work closely with architects, consultants, construction and installation companies, distributors, partners, and key accounts.
You will recommend suitable Legrand products and solutions, contribute to project specifications, prepare technical and commercial proposals, and follow opportunities through to successful execution. The position is based in Sofia and requires frequent travel across Sofia and West Bulgaria.
ResponsibilitiesProject Identification and Development
• Identify construction projects and potential business opportunities at the earliest possible stage.
• Identify key stakeholders, decision-makers, project scope, technical requirements, and intended applications.
• Recommend Legrand products and solutions that meet each project’s technical and commercial requirements.
• Develop and implement project-specific strategies to secure specifications and orders for Legrand solutions.
• Manage opportunities throughout the sales cycle, from initial identification and specification through quotation, negotiation, follow-up, and execution, supporting the resolution of relevant technical and commercial matters.
Sales and Territory Management
• Promote Legrand’s brand, products, and solutions across Sofia and West Bulgaria.
• Implement the company’s sales and market-development strategy within the assigned territory.
• Prepare technical analyses, project specifications, quotations, and special-pricing proposals.
• Coordinate pricing and commercial proposals with the Direct Manager and obtain the required internal approvals.
• Plan and carry out customer visits and project-specification activities in line with agreed performance objectives.
Customer and Partner Relationships
• Build and maintain strong professional relationships with architects, consultants, construction and installation companies, distributors, partners, and key accounts.
• Support customers, colleagues, distributors, and partners throughout all stages of a project.
• Assist the regional distribution network with project opportunities and identify potential new commercial partners.
Product, Market and Brand Development
• Maintain strong technical and commercial knowledge of Legrand products and solutions.
• Monitor the local market, including competitor brands, products, pricing, investments, exhibitions, and commercial activities.
• Share relevant customer, market, and competitor intelligence with the Sales and Marketing teams, including developments that may affect Legrand’s offering or market position.
Planning, CRM and Reporting
• Plan daily, weekly, and monthly sales activities.
• Maintain complete, accurate, and up-to-date customer, partner, and project information in the company’s CRM system.
• Prepare forecasts, visit reports, and project-status updates, and submit regular reports covering results, opportunities, market developments, partner-network development, and planned actions.
• Maintain regular communication with the Direct Manager regarding project progress, customer relationships, and territory development.
• Experience in B2B sales, technical sales, project sales, business development, or a comparable customer-facing commercial role.
• Ability to understand technical products and translate customer and project requirements into suitable commercial solutions.
• Experience working with project stakeholders such as architects, consultants, contractors, installation companies, distributors, partners, or key accounts.
• Strong communication, presentation, negotiation, and relationship-management skills.
• Commercial awareness and the ability to prepare and follow up quotations and project-based proposals.
• Structured and results-oriented approach, with the ability to manage multiple opportunities and priorities independently.
• Confidence using CRM systems and standard business software.
• Ability to analyze market activity and identify new business opportunities.
• Collaborative, accountable, and customer-focused working style.
• Availability for frequent business travel across Sofia and West Bulgaria.
Skills Required
- Experience in B2B sales, technical sales, project sales, business development, or comparable customer-facing commercial role.
- Ability to understand technical products and translate customer and project requirements into suitable commercial solutions.
- Experience working with project stakeholders such as architects, consultants, contractors, installation companies, distributors, partners, or key accounts.
- Strong communication, presentation, negotiation, and relationship-management skills.
- Commercial awareness and ability to prepare and follow up quotations and project-based proposals.
- Structured and results-oriented approach, with ability to manage multiple opportunities and priorities independently.
- Confidence using CRM systems and standard business software.
- Ability to analyze market activity and identify new business opportunities.
- Collaborative, accountable, and customer-focused working style.
- Availability for frequent business travel across Sofia and West Bulgaria.
What We Do
BTicino, a premium brand of the Legrand Group, is a global leader in electrical and digital infrastructure solutions. The company produces and sells electrical and digital equipment for residential, commercial, and industrial applications, focusing on energy distribution, communication systems, and smart home automation.
