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We are the Boston Beer Company and together we are heavy.
The Role
Field-based sales representative responsible for growing the spirits portfolio by increasing product availability, visibility, and sales across retail accounts. Build relationships with wholesalers and retailers, execute sales processes, conduct sampling and merchandising, use data and tech to identify opportunities, deliver presentations, and frequently travel within the assigned territory. Occasional weekend, holiday, and training attendance required.
Summary Generated by Built In
We are currently hiring a Full-Time Sales Representative in Reading, Pennsylvania.
In this role, you will help grow our spirits portfolio by increasing product availability, visibility, and overall performance across retail accounts. You’ll partner closely with wholesalers and retailers to drive sales, build relationships, and create engaging brand experiences. This is a dynamic, field-based role where you’ll combine sales strategy, data insights, and customer interaction to deliver results.
What You'll Brew:
- Execute internal sales objectives and improve account conditions using Boston Beer Company systems and selling processes
- Develop strong knowledge of the spirits industry, including product styles and key category insights
- Identify and pursue new business opportunities while expanding and strengthening existing accounts
- Build brand awareness through sampling, merchandising, and consumer engagement activities
- Communicate effectively with wholesalers, retail partners, and internal teams, including delivering presentations
- Leverage technology platforms and data to identify opportunities across accounts, markets, and wholesalers
- Build and maintain strong relationships with wholesalers and retailers to support long-term growth
- Travel regularly within the assigned territory to service accounts and support business needs
- Occasionally work weekends, holidays, and attend meetings or trainings as required
- Work in varied, customer-facing environments and reside within the assigned geographic territory
What Ingredients You'll Bring:
Minimum Qualifications:
- Bachelor’s degree (4-year degree)
- 0–1+ years of experience in sales and/or the food and beverage industry
- Ability to operate a motor vehicle multiple times per day
- Ability to stand for extended periods during the workday
- Ability to tolerate cold temperatures
Level: 8IC
Salaried: At the Boston Beer Company and in accordance with pay transparency laws, we are open about our salary ranges. For this role, the salary range is between $48,000 and $63,000. However, it's important to note that where the person hired starts in this range is dependent on their related experience, skillset and location. Additionally, this position qualifies for a discretionary annual bonus based on company and individual performance, and certain sales roles might include a car allowance.
Some Perks: Our people are our most important "ingredient." We hire the best talent; and we reward, develop, and retain them too.
In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full-Time Boston Beer Coworkers have the following perks available*:
Tuition reimbursement
Fertility/adoption support
Free financial coaching
Health & wellness program and discounts
Professional development & training
Free beer!
*Talk to your recruiter about eligibility
Tuition reimbursement
Fertility/adoption support
Free financial coaching
Health & wellness program and discounts
Professional development & training
Free beer!
*Talk to your recruiter about eligibility
Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act.
Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran's Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact [email protected] for assistance.
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Skills Required
- Bachelor's degree (4-year)
- 0-1+ years of experience in sales and/or the food and beverage industry
- Ability to operate a motor vehicle multiple times per day
- Ability to stand for extended periods during the workday
- Ability to tolerate cold temperatures
- Reside within the assigned geographic territory and travel regularly to service accounts
The Boston Beer Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Boston Beer Company and has not been reviewed or approved by The Boston Beer Company.
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Healthcare Strength — Core coverage includes medical, dental, and vision insurance alongside a comprehensive wellness program. Additional resources like financial coaching bolster the overall health and wellbeing offering.
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Retirement Support — 401(k) support is defined with a clear employer match for most non‑union coworkers, with alternate terms documented for certain union groups. This codified structure, reflected in company materials and filings, underscores reliability of retirement benefits.
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Wellbeing & Lifestyle Benefits — Lifestyle perks such as two free cases of beer per month (21+), a dog‑friendly HQ, beer education/certifications, and a homebrew competition enhance total rewards appeal. Wellness programming and free financial coaching further support day‑to‑day wellbeing.
The Boston Beer Company Insights
What's It Like to Work at The Boston Beer Company?
The Boston Beer Company Culture & Values
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The Boston Beer Company Leadership & Management
The Boston Beer Company Company Growth, Stability & Outlook
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The Company
What We Do
We are The Boston Beer Company and together we are heavy. From the very beginning, Jim Koch wanted to create a company that he would want to work for, creating a culture that celebrated beer with a passion and depth of knowledge that can’t help but be contagious to others. Forty years of brewing beer and cultivating talent later, we continue to be a passionate group of individuals who focus on raising the bar in everything we do. We're always looking for hardworking, motivated and competitive people who strive to push the boundaries and never settle. Not to be lost in the shuffle is the ability to have fun – after all, we are a beer company, and if you can’t have fun in this business, there’s something wrong!
