Sales Representative - On Premise

Posted One Month Ago
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Reno, NV, USA
In-Office
Junior
Retail • Sales
The Role
Manages an assigned territory of bars, restaurants, hotels, and hospitality accounts. Builds customer relationships, grows beer, wine, and spirits sales, executes promotions, maintains product levels, trains account staff, handles receivables and customer issues, and achieves distribution and merchandising objectives. The role requires daily market visits, route planning, account analysis, sales presentations, inventory awareness, and responsible handling of beverage alcohol products.
Summary Generated by Built In

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Time Type:

Full time

Remote Type:

Job Family Group:

Sales

Job Description Summary:

Job Description:

🍷 On-Premise Sales Representative | Reno, NV

Love the beer, wine & spirits industry? Enjoy building relationships and being out in the market? This could be the role for you!


Join Breakthru Beverage Group as an On-Premise Sales Representative and represent an exciting portfolio of beer, wine and spirits across Reno-area bars, restaurants, hotels and hospitality accounts.


What You’ll Do:

  • 🍸 Build strong relationships with bars, restaurants and hospitality accounts
  • 🍷 Grow sales and increase visibility of our beer, wine & spirits brands
  • 🤝 Become a trusted partner to customers by understanding their business and identifying opportunities
  • 📈 Develop and execute sales plans to achieve company and supplier goals
  • 🥂 Help bring brands to life through menu placements, promotions and activations
  • 🚗 Spend your days out in the market, meeting customers and growing your territory
  • 🏆 Work alongside a collaborative team while building your career in the beverage industry

What We’re Looking For:

  • Strong communication and relationship-building skills
  • A customer-first, sales-driven mindset
  • Self-motivation and the ability to manage a territory independently
  • Passion for the beer, wine & spirits industry
  • A reliable vehicle to travel throughout your assigned territory

Ready to turn your passion for the industry into a career? Come grow with Breakthru Beverage Group!


Job Responsibilities:

Calls on accounts and covers daily routes by creating an established and efficient routing pattern.

  • Analyzes entire account base by visiting each account and identifying opportunities; completes all necessary surveys and ensures national account compliance where applicable.
  • Prepares and delivers professional sales presentations to customers by balancing the company’s priorities and customers’ needs to include new products, well and back bar placements and resets, drink and wine lists, and promotions.
  • Maintains product levels in accounts by taking inventory and restocking shelves (where legally permissible).
  • Educates account staff on priority brands by administering educational staff training seminars.
  • Manages customer account receivables by timely processing of credits and returns and communicating with accounts on aged receivables.
  • Services accounts by delivering products to customers in extenuating circumstances, handling customer issues and complaints and referring these issues, as appropriate, to management.

Achieves sales and merchandising objectives.

  • Strategizes/preplans on how best to achieve objectives by understanding company pricing and product programming information on a monthly basis and maintaining accurate historical account purchase information.
  • Understands and works with management on inventory levels by being aware of current inventory and out of stock situations and by alerting management to possible fluctuations in demand.
  • Attains standards of performance goals by achieving the distribution, volume, and activity goals of supplier brands as set by management.
  • Ensures maximum brand visibility within accounts by maintaining account standards as determined by management and using effective and current point of sale materials when appropriate.
  • Obtains payments for company by collecting and delivering checks or other remittance from accounts where legally permissible.
  • Supports account openings by developing opening orders for new accounts in collaboration with Field Sales Manager.
  • Participates in effective supplier work with sales calls and sales blitzes.

Conduct safe and responsible interactions with the public while responsibly handling beverage alcohol product. 


Other duties, as assigned by the jobholder’s supervisor, may also be required.


Minimum Qualifications:

  • Bachelor’s degree in related field and/or equivalent training and work experience
  • Minimum of 2 years’ experience in Sales
  • Basic PC skills using MS Office and other various computer programs including presentation software
  • Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills
  • Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines
  • Analytic and Reporting skills
  • Utilize sound judgement and problem-solving skills
  • Ability to work in fast-paced, high-volume, team environment
  • Must be at least 21 years of age
  • Must possess a valid Driver’s License
  • Must have reliable transportation and proof of auto insurance

Physical Requirements:

  • While performing the duties of this job, the employee is required to remain in a stationary position at times; communicate, and operate a computer and telephone
  • While performing the duties of this job, the employee is regularly required to reach overhead, squat and bend
  • Carrying and lifting 45-65 pounds

Competencies:

  • Accountable for results which impact the department.
  • Selects best option from a set of defined procedures/ solutions using common sense and experience of similar situations.

This job description is only a summary of the typical functions of this position, not an exhaustive or comprehensive list of all possible job responsibilities, tasks and duties. Responsibilities, tasks, and duties of individual jobholders may vary from the above description.

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Breakthru Beverage Group is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information and other legally protected characteristics. The EEO is the Law poster is available here. If you need a reasonable accommodation because of a disability for any part of the employment process, please call (708) 298-3536 and let us know the nature of your request and your contact information.

Skills Required

  • Bachelor's degree in a related field or equivalent training and work experience
  • Minimum of 2 years of sales experience
  • Basic PC skills using Microsoft Office and presentation software
  • Strong verbal and written communication skills
  • Customer service, relationship-building, and diplomacy skills
  • Ability to multitask, work independently and in a team, meet deadlines, and maintain attention to detail
  • Analytical and reporting skills
  • Sound judgment and problem-solving skills
  • Ability to work in a fast-paced, high-volume team environment
  • Must be at least 21 years of age
  • Valid driver's license
  • Reliable transportation and proof of auto insurance
  • Ability to carry and lift 45–65 pounds

Breakthru Beverage Group Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Breakthru Beverage Group and has not been reviewed or approved by Breakthru Beverage Group.

  • Healthcare Strength — Health coverage is described as comprehensive, with medical, dental, vision, and life/disability insurance frequently highlighted. Family coverage quality and access to wellness resources are seen as strong points.
  • Retirement Support — A 401(k) with company matching is consistently included and called out as a valued part of total rewards. Financial wellness resources complement the plan to bolster long-term security.
  • Wellbeing & Lifestyle Benefits — Wellbeing offerings include the LiveWell program and a range of lifestyle perks such as discounts and pet insurance. Feedback suggests these additions meaningfully enhance the overall benefits package.

Breakthru Beverage Group Insights

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The Company
HQ: Cicero, IL
5,050 Employees
Year Founded: 1922

What We Do

Breakthru Beverage is a family-owned and operated company with operations across the U.S. and Canada, and more than $8 billion in annual sales driven by a team of 10,000 associates. We deliver world-renowned brands to the doorsteps of North America’s retail, bar and restaurant businesses. Our sales and logistics expertise stems from two industry pioneers, Charmer Sunbelt Group and Wirtz Beverage Group. Breakthru Beverage Group was formed in 2016 when these two longtime leading beverage companies joined forces

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