Founded in 1916, New England Coffee is one of the largest coffee roasters in the Northeast. As a primary brand of the Reily Foods Company, we not only service our community with the best coffee around but our coffee can be found in retail store locations around the country.
*** Successful candidates will live in the territory - South New Hampshire, North Shore Massachusetts, and/or Maine.
Job Summary: The Territory Sales Representative builds effective partnerships with C-stores, bakeries, coffee shops, cafes, restaurants, and other individually owned businesses while continuously growing the focus of street business organically in targeted area.
Understands the various brands and package configurations offered by Reily Foods/ New England Coffee Company including coffee, tea, mayo, and associated products.
Delivers an exceptional customer experience to drive loyalty and growth by providing differentiated beverage and food solutions.
Provides product information, sampling, and practical training to customer personnel.
After gaining new business, builds portfolio by developing key relationships, visiting them on a regular basis and keeping them informed of new products, marketing material and inventory status.
Drives market growth by developing strategies through innovation, collaboration, and business optimization.
Provides required sales reports, forecasts and weekly activity reports to management in a timely manner.
Keeps abreast of competitive sales activity within assigned territory. Works with Management to develop growth strategy.
Provides support with local shows, fairs, parades, and any Marketing initiatives set forth by Company.
Other duties as assigned.
QualificationsExperience desired:
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Prefer three years of overall sales experience in the food and beverage, retail, or consumer goods industry; direct store delivery (DSD) route sales desirable.
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Ideal candidate will have experience cold calling and demonstrated territory expansion . Additionally, the candidate will need to have had prior experience managing existing customers and driving organic growth through line extensions and portfolio expansion.
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Self driven professional seeking to develop new partnerships within Foodservice
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Passionate, high energy self-starter with the demonstrated success consistently achieving sales volume and profitability goals, regardless of obstacles or circumstances.
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Energetic and optimistic disposition with the ability to positively influence others.
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Responsive and flexible with a strong commitment to customer satisfaction.
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Effective communication skills and presentation skills with ability to deliver exceptional customer service.
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Exposure to web-based CRM and other sales tools helpful.
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Proficient in MS Office Programs.
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Strong sense of urgency to meet schedules, deadlines, quotas and performance goals.
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Willingness and ability to adapt to changing business demands.
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Confident and decisive decision maker.
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Resourceful and innovative problem solver with ability to identify alternative solutions and select the best option.
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Some college or degree preferred.
A quarterly commission is available based on attaining a new business, revenue and AR target.
*** A valid driver’s license and clean driving record is required.
We offer a comprehensive and thoughtfully designed benefits package that supports the well-being, financial security, and work-life balance of our employees.
- 10 Paid Company Holidays
- Generous Paid Vacation & Sick Time
- Comprehensive, Affordable Medical, Dental & Vision Coverage for you and your family
- Health Savings Account (HSA) with company contributions
- Flexible Spending Accounts (FSA) & Dependent Care FSA (DCFSA)
- 401(k) Retirement Plan with company match and discretionary profit sharing
- Employee Assistance Program (EAP) and financial wellness resources
- Company‑Paid Disability
- Company‑Paid Life Insurance equal to 1.5× annual compensation
- And more benefits designed to support your health, wealth, and well‑being
Together, these benefits reflect our commitment to caring for our employees both inside and outside the workplace.
Reily Foods Company is an equal opportunity employer, Minorities/Females/Disability/Protected Veteran/Sexual Orientation/Gender Identity.
Skills Required
- Must live in assigned territory (South NH, North Shore MA, or Maine)
- Valid driver's license and clean driving record
- Prior experience managing existing customers and driving organic territory growth
- Experience cold calling and demonstrated territory expansion
- Prefer three years sales experience in food & beverage, retail, or consumer goods (DSD route sales desirable)
- Proficient in Microsoft Office programs
- Exposure to web-based CRM and other sales tools
- Strong communication and presentation skills; ability to deliver exceptional customer service
- Self-driven, high-energy sales professional with proven ability to meet sales and profitability goals
- Some college or degree
What We Do
Wm. B. Reily & Co., Inc. (Reily Foods) is a fifth-generation, family-owned company that manufactures and markets a diverse portfolio of consumer packaged food products. Specializing in Southern staples, they produce coffee, tea, mayonnaise, cake flour, and salad dressings. Headquartered in New Orleans, the company serves both national markets and major wholesalers and retailers through its heritage brands and private label products.
