The Role
The Sales Representative will expand distribution, build brand engagement, maintain customer relationships, and achieve volume targets while operating within established budgets.
Summary Generated by Built In
Holla Spirits seeks a full-time Sales Representative for North Central PA.
Holla Spirits is seeking a North Central PA Sales Rep to help increase sales growth and distribution expansion. The sales representative will support the business by executing against our vision to aggressively scale our innovative spirits products into both on- and off-premise channels in Pennsylvania.
Our ideal candidate has extensive experience within the beverage alcohol industry in sales roles and understands the compliance complexities of the three-tier distribution system.
Location: Remote & Traveling: Harrisburg, Hershey, & State College
Objectives & Responsibilities:
Qualifications and Skills:
Physical demands:
Compensation: Competitive Salary and commission structure
Featured Benefits:
In addition to a competitive salary, commissions, and performance-based incentives, the role offers exciting benefits including:
This will be a hybrid role based in Central PA
Holla Spirits is a drug-free workplace and an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex (including pregnancy), sexual orientation, religion, creed, age, national origin, physical or mental disability, gender identity and/or expression, marital status, veteran status or other characteristics protected by law.
Holla Spirits is seeking a North Central PA Sales Rep to help increase sales growth and distribution expansion. The sales representative will support the business by executing against our vision to aggressively scale our innovative spirits products into both on- and off-premise channels in Pennsylvania.
Our ideal candidate has extensive experience within the beverage alcohol industry in sales roles and understands the compliance complexities of the three-tier distribution system.
Location: Remote & Traveling: Harrisburg, Hershey, & State College
Objectives & Responsibilities:
- Expand distribution as well as velocity and pull-through in both the PA on and off premise channels
- Personally calling on home territory accounts and forging partnerships with Key accounts
- Build brand engagement with the trade both on and off-premise by implementing marketing initiatives and programs as directed by the Chief Sales Officer
- Implement creative scalable brand-building ideas at the account level that generate high levels of new distribution & depletions
- Maintain and build trusted relationships with accounts
- Align to company strategy and brand positioning
- Execute and implement the established strategies to support brand direction and sales growth
- Maintain communication with distributors and sales leads to achieve volume targets
- Execute KPI’s as communicated by the Chief Sales Officer
- Provide detailed recaps of activities and programs on a weekly basis
- Help with Trade Shows and important events
- Participate in weekly internal sales meetings
- Ensure all activities are conducted in accordance with Federal and State laws and company policies
- Operate within established budgets
- Working with our managers and salespeople in the trade
- Maintain a positive attitude. Attitude drives altitude!
Qualifications and Skills:
- Residency in sales territory
- Bachelor’s degree preferred
- Prefer a minimum of 3 years of sales experience within the beverage alcohol industry
- Leadership skills and personal integrity
- A solid grasp of data analysis and performance metrics
- Strong, well-established relationships with the territories on-premise accounts
- Excellent communication skills, both verbal and written
- Excellent prioritization, organization, and time management skills
- Proven track record of contributing and driving brand vision
- Experience in developing and executing strategy focused on route to market
- Prefer a candidate with similar experience with a high growth-oriented spirits brand
- Candidates with the ability to network within their expansive sphere of contacts
- Must be able to represent the company in a professional manner and use good judgment when working around alcoholic beverages
- Experience in G-Suite
Physical demands:
- Must be able to stand for long periods of time
- Must be able to do repetitive motions
- Must be able to lift fifty pounds
- Must be able to use a wide variety of tools
- Must be able to perform in a fast-paced environment
- Must be able to operate a vehicle
Compensation: Competitive Salary and commission structure
Featured Benefits:
In addition to a competitive salary, commissions, and performance-based incentives, the role offers exciting benefits including:
- Flexible work hours
- 2 weeks of vacation
- Expense Account
This will be a hybrid role based in Central PA
Holla Spirits is a drug-free workplace and an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex (including pregnancy), sexual orientation, religion, creed, age, national origin, physical or mental disability, gender identity and/or expression, marital status, veteran status or other characteristics protected by law.
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The Company
What We Do
At Alternative HR we provide expertise to businesses, non-profits and public entities in the area of human resource management and development.
We help you with the people-side of your business. We help you find the right people, develop their potential, and lead them to success within your organization.
Our services include:
- Human Resource Management
- Retained Recruitment
- Pre-employment Assessments
- DISC Assessment / Training
- Human Resource Audits
- Development of Job Descriptions / Evaluation Systems
- Creation / Update of Organizational Policies
- Third-Party Workplace Investigations
- Supervision and Leadership Training







