Sales Representative - Manitoba

Get to know Sleeman Breweries

At Sleeman Breweries, our people make us exceptional. We’re a company founded by entrepreneurs, and that spirit is alive and thriving today. If you want to make your mark, this is the place for you – and we want to work with you!

While we’re Canada’s third-largest brewer, we’re also a place where you can get to know everyone’s name and they’ll get to know yours. People here care about what they do and the people they work with.

Our commitment to our people and our values are clear. In 2023, we were named one of Canada’s Best Employers (Forbes Magazine) and one of Canada’s Greenest Employers.

What you’ll get

To attract top-tier talent, we offer top-tier benefits:

• Compensation that’s a step ahead
• RRSP matching program to help you save for retirement
• A commitment to work-life balance and flexible work arrangements when appropriate for the role
• Benefits coverage for partners and kids
• Parental leave top-up for primary and secondary caregivers
• Employee beer credit
• Tuition reimbursement program for eligible employees
• Employee and family assistance program
• Discount program with access to perks from big brands and local favourites

What you’ll do – The opportunity

Location:

Hiring Range:

to

Description:

Reporting to the District Sales Manager, the Sales Representative will represent our company and grow Sleeman Breweries’ portfolio presence in the trade within the assigned sales territory.

Please note this is a one-year contract opportunity expected to run until the end of January 2027.

Responsibilities

• Develop and execute sales strategies to achieve territory volume and gross margin,  targets
• Establish business relationships with customers (retail and/or on premise); advise/provide recommendations regarding Sleeman products, promotions, and sales opportunities; work with customer to develop account plans and priorities
• Hold regular business reviews with customers to discuss product performance and adjust or revise programs or targets as required.
• Manage expenses within established budget and implement MUDA reductions
• Review sales data and apply knowledge of the territory to identify opportunities and execute sales plans
• Coordinate and execute various Key Account and Marketing programs and provide feedback with regard to the design, implementation, and effectiveness of programs.
• Maintain merchandising standards and work to influence space allotments and product visibility/accessibility based on analysis of sales
• Maintain up-to-date customer information and sales data in customer relationship management software (CRM)
• Participate in industry events, conferences, and trade shows to promote Sleeman products and build relationship with key stakeholders
• Remain updated on industry trends, competitor activities, and consumer preferences to identify new sales opportunities and market insights
• Perform other related duties as required

Requirements

• Minimum 3 years of sales experience in a consumer-packaged goods environment
• Post-secondary education in a related field
• Experience executing sales plans and achieving sales targets and driving revenue growth.
• Proven ability to build strong working relationships, internal and external to the organization
• Effective communication, both written and verbal; strong presentation skills
• Computer skills with ability to use Microsoft Office (CRM 365, Power BI, Excel, Power Point, TEAMS)
• Beverage alcohol industry experience is an asset
• Valid driver’s license and clean driving record
• Acceptable credit check
• Ability to demonstrate behaviours compatible with organizational values
• Smart Serve training considered an asset

Working Conditions

• Spends minimum 4 days per week in the field

Think you have what we need, but your credentials don’t perfectly line up? You should apply! We know that folks in some equity-deserving groups miss opportunities if they think their qualifications don’t fit. We would love to chat about your skills and experience and see how we might work together.

What matters here

We like you just the way you are. We believe in creating safe and inclusive spaces for everyone and our Diversity, Equity and Inclusion Committee helps us live up to that commitment.

You’re welcome here no matter your sex, sexual orientation, gender identity or expression, religion/creed, language, national or ethnic background, Indigenous identity, race, colour, neurodivergence, or disability status. We’re an equal-pay employer and believe in opportunity for everyone.  

Need an accommodation during the application process? Let us know!

What we make

Our consumers know we create some of the best beers in Canada from our breweries across the country: Sleeman, Okanagan Spring, Unibroue, and Wild Rose. And we’re growing into new and innovative spaces with our ready-to-drink SoCIAL LITE line.

Get an inside look at what it’s like working at Sleeman Breweries by following @lifeatsleeman on Instagram. We think you’ll like working here!