Founded in 2009, Altra Running is headquartered in Denver, Colorado. It all started when Golden Harper started cutting up and reconfiguring existing running shoes in hopes of designing something better. Along with co-founders, Brian Beckstead, Jeremy Howlett and Quirl Jacob Hansen, he came up with the idea for a “Zero Drop" shoe, meaning that the goal was to create shoes that lacked a height differential between the heel and toe area. When you consider that many of today's athletic shoes pad the heel so much that they resemble high heels, this was a revolutionary idea! When no companies expressed interest in the design, the foursome partnered with Pulse Labs (an engineering firm at Brigham Young University), contracted manufacturers in Asia and launched Altra Footwear on their own. The name “Altra" is derived from the Latin word “altera," which means “to fix or mend something that is broken."
Let's Talk About The Role
As a Technical Representative for Altra Running, you will be the face of the brand across Eastern and Northern Germany. This role combines product expertise, retail training, event support, and community engagement to strengthen Altra’s presence in the region. You’ll work closely with retail partners, sales teams, and local running communities to drive brand awareness and sales performance.
What You Will Do
Deliver engaging product training sessions to retail staff, both in-store and outdoors.
Act as the regional product expert and key contact between Altra, sales reps, and retail accounts, sharing valuable field insights.
Build strong relationships with retail partners to motivate and support store teams.
Ensure high-quality in-store brand presentation through effective merchandising and POS execution.
Represent Altra at trade shows, store openings, and consumer-facing events.
Lead community engagement efforts and support local brand ambassadors.
Provide regular reports, manage budgets, and maintain company equipment and vehicles.
Skills For Success
Experience in retail, field support, or technical representation - ideally in the running or outdoor industry.
Strong passion for running and deep knowledge of running footwear.
Excellent communication and presentation skills.
Self-motivated, well-organized, and comfortable working independently.
Strong relationship-building skills and a proactive, hands-on attitude.
High Willingness to travel and a valid driver’s license (company car provided)
Native speaker or fluent in German; English language skills are a plus.
What’s in it for you?
Most companies like to say they offer a competitive salary, an amazing bonus/benefit and pension scheme as well as staff discounts (btw we offer 50% on all VF Brands!). We also do this, only quite different. Because it’s not just our products which set us apart from others. It’s our people and we believe they deserve to be nurtured and looked after.
That’s why, on top of the usual benefits, we offer much more:
Career ownership, enabling you to build your knowledge and experience across different brands and even different countries.
A supportive feedback-based culture where respect and integrity guide us in what we do.
Tailored training. From a thorough induction to ongoing online and face-to-face training, we are committed to helping you grow, both professionally and personally.
An inclusive environment where people of diverse backgrounds, lifestyles and nationalities love working together.
30 (!) vacation days
About VF
VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at http://vfc.com
Free to Be, Inclusion & Inclusion & Belonging
As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
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What We Do
VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive here too. For more information, please visit vfc.com.
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