Sales Representative Inside

Sales Representative Inside

About the Company

The Company is a leading sales and marketing agency providing outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of consumer packaged goods. We serve a wide range of retail channels, including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home improvement retailers. Our mission is to connect brands with consumers by delivering innovative solutions that drive growth and market success.

Position Summary

The Inside Sales Representative is responsible for driving sales growth by managing customer relationships and generating revenue through outbound and inbound sales activities conducted via phone, email, and other communication channels. This role develops and expands customer accounts, identifies new business opportunities, achieves sales and quota targets, and maintains strong client relationships to support long-term business growth.

What We Offer

• Medical, Dental, Vision, and Life Insurance
• 401(k) with Company Match
• Training and Career Development Opportunities
• Generous Paid Time Off (PTO)

Essential Job Duties and Responsibilities

Sales Growth & Account Development

• Conduct outbound and inbound sales calls to achieve sales and activity goals.
• Develop and expand customer relationships within assigned accounts.
• Identify and pursue new business opportunities.
• Execute client-directed email campaigns and customer outreach initiatives.
• Expand product distribution and customer penetration within assigned territories.
• Respond promptly to new business leads from internal teams and external sources.

Revenue & Performance Achievement

• Support the achievement of revenue and expense targets through effective execution of sales and marketing strategies.
• Manage promotional activities within client guidelines to maximize sales performance.
• Meet or exceed sales, distribution, and promotional objectives established by clients and the Company.
• Utilize sales data, reporting tools, and customer insights to deliver effective business solutions.

Product Distribution & Sales Execution

• Drive incremental sales through new product introductions and expanded distribution of existing product lines.
• Maintain product availability and support growth of key SKUs within assigned accounts.
• Achieve sales growth through promotional and merchandising initiatives.

Reporting & Process Improvement

• Maintain accurate records of sales activities, customer interactions, and account updates.
• Provide regular business updates and performance reports.
• Collaborate with leadership to identify opportunities for process improvements that increase efficiency, reporting accuracy, and sales effectiveness.

Customer Support & Administrative Responsibilities

• Prepare and process sales documentation and customer account information.
• Coordinate with cross-functional teams to ensure smooth customer onboarding and account maintenance.
• Support trade shows, special events, and customer programs as needed.
• Maintain account tracking tools, distribution reports, contract logs, and other required documentation.
• Perform other duties as assigned.

Supervisory Responsibilities

Direct Reports

• None

Indirect Reports

• None

Travel Requirements

• Limited travel may be required based on business needs.
• Driving is not an essential function of this position.

Minimum Qualifications

Education

• High School Diploma, GED, or equivalent experience required.

Experience

• Previous sales, customer service, or inside sales experience preferred.

Skills, Knowledge, and Abilities

• Strong verbal and written communication skills.
• Excellent interpersonal and relationship-building abilities.
• Strong organizational and time-management skills.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
• Detail-oriented with a high level of accuracy.
• Proficient in customer-focused problem solving and decision making.
• Flexible and adaptable to changing business needs.
• Results-driven with a demonstrated ability to achieve performance goals.
• Ability to work independently while collaborating effectively with cross-functional teams

Job Will Remain Open Until Filled

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Position Summary

The Sales Representative makes sales calls on assigned groups of customers via telephone, e-mail, and fax to establish and qualify clients/prospects. Establishes, maintains, and expands client lists and keeps daily record of calls and information requests sent. Takes orders, closes sales, and prepares appropriate documentation. In addition, responsible for revenue budget achievement, meeting client quotas, reaching account goals on a monthly, quarterly and/or annual basis, expanding sales, and ensures positive long-term relationships and high potential for repeat business with customers.

Essential Job Duties and Responsibilities

Expand Sales

• Make Outbound and Incoming calls to achieve sales and call goals
• Continue to add clients purchased by Customer
• Send email blast and mail out per Client requirements
• Expand customer base and customer distribution
• Receive and expedite all new business calls from CDM’s, BDM’s, and outside sources

Revenue Budget Achievement

• Assist Inside Sales Manager in achieving Company income and expense budgets by ensuring all marketing strategies are implemented
• Increase sales through efficient management of promotional spending within client guidelines

Client Quota Achievement

• Meet or exceed clients’ goals for sales, distribution, and promotional volume by working with all related departments for assigned customer
• Utilize appropriate sales materials and data to deliver fact based solutions to customers

Existing SKU Achievement

• Ensure incremental sales through distribution of new products and maintenance of existing SKU’s

Sales Growth and Reporting

• Achieve incremental growth by pursuing volume-producing merchandising at assigned customer account
• Provide monthly business updates

Process Development

• Work with Inside Sales Manager to identify process/system enhancement for tracking, call efficiency, reporting, and any other identified improvement areas

Miscellaneous

• Provide necessary documentation to BAA to ensure all new customers are set up in GenWeb
• Work with BDM and Customers to determine Trade Show and special programs participation
• Assist with set-up, sell, and dismantle if attending Trade Shows
• Maintain distribution grid, contract log, and other trackers as requested
• Perform other job-related duties as assigned

Supervisory Responsibilities

Direct Reports

This position does not have supervisory responsibilities for direct reports

Indirect Reports

This position does not have guidance or mentoring responsibilities for indirect reports

Travel and/or Driving Requirements

• Travel is an essential duty and function of this job. Driving is not an essential duty or function of this job. 
• Travel up to as needded 

Minimum Qualifications

The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job

Education Level: (Required): High School Diploma or GED or equivalent experience

Field of Study/Area of Experience: 

• Previous sales experience a plus

Skills, Knowledge and Abilities

• Strong written communication and verbal communication skills
• Good interpersonal skills
• Well-organized, detail-oriented, and able to handle a fast-paced work environment
• Ability to complete multiple duties with accuracy shifting from one to another with frequent interruptions and competing deadlines
• Flexible and adaptable, able to change and alter according to changes in projects or business environment
• Demonstrates a high level of result-orientated performance

Environmental & Physical Requirements

Office / Sedentary Requirements

Incumbent must be able to perform the essential functions of the job.  Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds. 

Additional Information Regarding The Company Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law.  The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.

Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes.  Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.

The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.