Job Description:
Sales Planning Manager, Wet Dog – Mars Petcare
Franklin, TN
This role is based in Franklin, TN with regular in-office collaboration expected. Flexibility is a key enabler, empowering associates to make choices that support both business outcomes and personal needs, including occasional remote work.
The Sales Planning Manager drives overall growth, profitability, and multi-year strategy of a specific brand through leading the end-to-end business management and collaboration between marketing, customer management, and cross-functional team. Operating in the center of Sales Planning Managers, Portfolio Growth teams, and field teams, this position ensures an enterprise-wide perspective is maintained for all accountable brands.
What are we looking for?
- Bachelor’s Degree
- 5+ years of sales/category/analytics/marketing experience within CPG industry
- Demonstrated ability to build collaborative partnerships with retail customers, account team, and internal business stakeholders
- Ability to understand complex data sources to develop and influence strategy and execution
- Strong analytic skills and ability to distill complex data into simple stories
What would be your key responsibilities?
- Critical link between Customer / Brand for Field Sales Team, bringing the Customer Development feedback back to the internal stakeholders
- Key partner for assigned Brand Marketing team to identify and drive execution behind share growth opportunities and strategy.
- Serve as liaison with internal merchandising teams develop in store displays, field materials and selling tools
- Internal customer development lead for assigned brands for internal planning processes including providing updates to various key stakeholders
- Lead Weekly/Periodic/Deep Dive Key Customer Meetings to Address Strategic and Tactical Account Needs & Deliver Annual Planning Milestones
- Customization of category/brand toolkits to support category shopper dynamics and growth opportunities.
- Partner with marketing to develop compelling Brand & New Item selling stories for their assigned brands that tie back into overarching Petcare category & organization objectives.
- Responsibility of shepherding and providing sales perspective on innovation/renovation projects inclusive of compiling AB/ER SOP and providing Field perspective/feedback from charter gate to implementation
- Attends and represents portfolio/brand presentations with strategic and developmental accounts
- Co-Develop Strategic Joint Business Plans with Brand Marketing and Account Teams
- Sales Representation in Portfolio Growth Teams
What can you expect from Mars?
- Work with over 150,000 diverse and talented Associates, all guided by The Five Principles.
- Join a purpose driven company, where we are striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Mars does not sponsor visas for this role.
This position is not eligible for relocation benefits.
Skills Required
- Bachelor's degree
- 5+ years of sales, category, analytics, or marketing experience within the CPG industry
- Experience building collaborative partnerships with retail customers, account teams, and internal business stakeholders
- Ability to understand complex data sources and develop and influence strategy and execution
- Strong analytical skills and ability to distill complex data into simple stories
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
