Summary
This role focuses on leveraging data insights to develop and execute sales strategies, analyze market and channel performance, and ensure revenue targets for the North Asia region are achieved. To work closely with internal and external stakeholders to optimize promotional campaigns, reduce cost-of-sales, and improve overall sales effectiveness.Job Description
Responsibilities
Sales Planning and Strategy
Develop and execute sales strategies to strengthen Scoot's position across markets in the North Asia region.
Analyze sales data by market, point-of-sale, and distribution channels to tailor strategies and meet revenue targets.
Monitor channel performance, identify gaps, and design action plans in coordination with various stakeholders to ensure objectives are achieved.
Assist in crafting strategies for B2B (agency-driven) and B2C (consumer-direct) sales to drive route-specific growth.
Review and reduce Cost-of-Sales, maximize revenue, and evaluate ROI for sales initiatives.
Driving Growth, Sales Activities, and Coordination
Plan and drive promotional campaigns to increase sales conversions and achieve business goals.
Collaborate with Pricing, Revenue Management, and Marketing teams to optimize promo activities and initiatives.
Work with commercial teams to explore new product offerings and drive ScootPlus and ancillary sales effectively.
Align internal policies and processes across Sales regions for seamless sales activity execution.
Sales Reporting and Analysis
Provide timely and data-driven sales performance reports and dashboards to facilitate effective decision-making.
Monitor competitor activities, market trends, fare changes, and capacity insights to plan strategic actions.
Collaborate with Business Intelligence units to tailor analytics tools to meet Sales requirements.
Use analytics tools to forecast demand and identify areas requiring targeted support.
Requirements
Bachelor’s degree in business, Economics, or a relevant field.
Experience in sales planning, market analysis, or a related role on a regional-level portfolio.
Proficient in analytics and data visualisation tools like Tableau, Excel platforms.
Strong analytical and problem-solving skills with a data-driven approach.
Relevant experience in aviation or travel industry sales is advantageous.
Analytical and articulate, able to remain calm under pressure.
Comfortable working with ambiguity and without complete information.
Excellent teamwork, communication, and organizational skills to collaborate across departments.
To be based in China and willing to travel within China and to HQ in Singapore.
Skills Required
- Bachelor's degree in business, Economics, or a relevant field
- Experience in sales planning, market analysis, or related role on a regional-level portfolio
- Proficient in analytics and data visualisation tools like Tableau, Excel
- Strong analytical and problem-solving skills
- Relevant experience in aviation or travel industry sales is advantageous
- Excellent teamwork, communication, and organizational skills
What We Do
Scoot is the low-cost subsidiary of Singapore Airlines (SIA). Scoot took to the skies in June 2012 and merged with Tigerair Singapore in July 2017, retaining the Scoot brand for a new chapter of growth. Scoot was the world's first low-cost carrier to attain the highest ratings at both the APEX Health Safety Audit powered by SimpliFlying and Skytrax COVID-19 Airline Safety Rating Audit. In 2022, Scoot was awarded IATA membership for meeting global industry standards for airline operational safety. Our people have big smiles and even bigger personalities. We are defined by our unique Scootitude – a daring attitude to be positive, uncompromising on safety and efficiency, spreading fun and humanity wherever we fly. Check out the roles available in our yellow family here: www.flyscoot.com/careers
