Recast has been growing leaps and bounds and we are looking for an extremely entrepreneurial Account Executive to help us manage the deluge of warm inbound leads we are getting as well as to help us continue to develop and refine our sales process.
This ain’t your typical SaaS sales gig. We honestly don’t believe that anyone likes being sold anything these days, let alone their 15th SaaS subscription, so really we are looking for natural consultants and educators. We get excited seeing applicants who have technical degrees and zero formal selling experience. If you get a kick out of problem solving, deeply understand the technical ins-and-outs of what makes Recast special, and love the rush that comes with winning in a high integrity, no BS way – our prospects will want to buy from you.
And for what you’ll be selling: Recast is building the world’s most rigorous Marketing Mix Modeling (MMM) platform. We help sophisticated brands that spend millions of dollars per month on paid media continuously measure the results of their marketing efforts across all their channels and make it easy to use those results for budgeting, planning, and goal-tracking. We work with Fortune 50 companies that buy Superbowl ads, fast moving D2C companies, and everything in between.
Historically, MMMs have had a huge snake oil problem. Anyone who has used them can attest to this. Black-box models, results shared in a Big 4 consultant-style deck, and models that update so infrequently you can never evaluate whether they were ever any good. We believe sunlight is the best disinfectant, so we openly publish all of our model specifications, update the model frequently so you can transparently evaluate the recommendations, and if we are making bad recommendations, we intentionally make it painfully obvious to our customers. Some customers want the feel-good slide deck to tell them their TV ads are doing great when they actually aren't. These are not the teams we sell to. We sell to the teams who are tired of the snake oil and just want the best statistical model that money can buy so they can make the best marketing decisions possible.
The Job
- You will be busy. We believe a small number of top 5% reps working at full-tilt is better for Recast and our customers than some giant team of middle-of-the-pack types.
- You will be rewarded. Keeping the sales team small means more work, which means a greater ability to keep your foot on the gas and over-perform.
- You will be accountable. The buck stops with you. There is almost nothing you wouldn’t do for one of your customers. You take the promises you make personally.
- You will do the right thing. In the circumstances where your incentives diverge from what is good for Recast, making the right call is easy and automatic for you. Recommending that a prospect shouldn’t buy Recast comes just as easy as pitching.
- You will understand how prospective customers do marketing measurement and planning today and what their pain points are.
- You will educate prospects on how MMM and experimentation fit into the marketing measurement landscape and how they can be used to drive value
- You will consult with prospects on the appropriate measurement stack for them and help them understand the media measurement landscape and the tradeoffs that different tools might have
- You will work prospects through our sales pipeline from qualification / research through deep-dive demo to contract signature
- You will collaborate with our customer success and data science teams to make sure new customers are smoothly onboarded and set up for long-term success
This Might Describe You:
- You have worked in a marketing / data science role where you could have been a buyer or user of Recast. You might have been a marketing director or worked on the marketing analytics team, so you deeply understand the problems marketer face.
- You have experience in difficult startup environments (e.g. selling a product before it had PMF) and therefore have an incredible capacity for navigating complex situations.
- You have experience selling to marketing leaders / CMOs in the marketing measurement space, and you consider yourself more of a consultant than a salesperson.
- You either have experience selling enterprise software with ACV > $100k, OR you are sufficiently driven and motivated to learn how to become a top-performing sales person in just a few months (we’ll be here to help).
- You’re excited about working hand-in-hand with our GTM team (including our co-CEO) to build a high-function sales org
- You are a skilled at both written and verbal communication with the ability to influence and negotiate with ease
Things That Get You Fired Up:
- Continuously improving — we’re looking for people who are excited about learning new things, sharpening new skills, and always building better systems
- Helping other teams at Recast be successful — you will see and hear a lot of things that can greatly help our marketing, customer success, data science, and product teams every single day. We want folks who are thrilled to translate those learnings into ideas that help the rest of the business run smoother.
- Learning about new businesses and their problems — what makes a business successful and why? How can we help?
- Working in a fast-paced environment, doing things that have never been tried before.
What We Do
Recast is building the world’s most rigorous MMM platform. Here's how we're different:
1. We take accuracy (really) seriously.
From configuration, to stability checks, to parameter recovery exercises, to ongoing backtests – the Recast process holds every model to an incredibly high performance standard before and after delivery.
2. We don’t hide anything.
At Recast, we turn the black box into a glass box. We show uncertainty for all point estimates, send weekly model accuracy scorecards and publish all model docs openly. It helps our clients build trust in their models and hold us accountable as their vendor.
3. We’re obsessed with model quality.
More than 30% of the Recast team holds a PhD in math or statistics. Our research into upper & lower funnel channel interaction, time-varying ROIs, spike modeling, and more, continues to improve Recast's proprietary media mix model.
Download our free MMM E-Book: https://getrecast.com/ebook
Check out the MMM Academy: https://getrecast.com/mmm-academy/
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