We are seeking a strategic, results-driven Sales Operations Director to lead and optimize our multi-channel B2B sales force responsible for Lyreco’s small and medium size customer segment, (known as SMB.) This role is critical to delivering sales excellence across both field and telesales channels, overseeing a team of approximately 80 salespeople and 10 sales managers, as well as managing our sales lead sourcing function. The successful candidate will bring deep, hands on experience in B2B environments, ecommerce, sales automation systems, and change management, along with a strong track record in coaching, developing, and scaling high-performing sales teams.
Key Responsibilities:
- Lead, manage, and develop the SMB sales organization comprising field sales, telesales, and lead sourcing teams.
- Drive the execution of sales strategy to deliver sustainable revenue growth across all ordering channels , especially ecommerce.
- Act as the key owner of sales force automation tools (e.g., CRM, pipeline management platforms), ensuring ongoing adoption and continuous improvement.
- Partner with senior leadership in Asia & Europe to implement strategic initiatives and lead ongoing sales transformation and change programs.
- Develop and execute training and coaching plans to enhance sales effectiveness and build future leaders from within.
- Oversee forecasting, sales analytics, incentive planning, and KPI performance reporting.
- Collaborate cross-functionally with Learning & Development, Merchandising, eCommerce, Finance, and Supply Chain teams to optimize the customer journey.
- Promote a data-driven sales culture through rigorous pipeline management, lead quality control, and opportunity tracking.
Key Requirements:
- Proven experience (8+ years) in sales leadership or sales operations within a B2B environment.
- Experience managing large-scale sales teams (minimum 50+ reps), including both inside and field-based teams.
- Strong commercial acumen and understanding of B2B customer lifecycles and account development.
- Demonstrated ability to lead and implement change in complex sales organizations.
- Expertise in using and managing Sales Force Automation tools (e.g., MS Dynamics, Salesforce, HubSpot, or equivalents).
- Track record of building high-performing teams and developing management talent.
- Deep understanding of eCommerce trends and digital sales channels in the B2B space.
- Excellent communication, leadership, and stakeholder management skills.
- Bachelor’s degree in business, Sales, Marketing or related field (MBA preferred).
What We Offer:
- Competitive salary and performance-based incentives
- Leadership role in a dynamic, growth-focused organization
- Opportunities for international collaboration and advancement
- Modern digital tools and platforms to support your success
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What We Do
The Lyreco Group is the European leader and the third largest distributor of workplace products and services in the world. A privately-owned company since 1926, Lyreco is now present in 25 countries with 13 partners in 15 additional countries, operating in 40 different countries across the globe. A global workplace solutions company with 12,000 employees, Lyreco’s mission is to delivery sustainably, what any workplace needs, so its people can focus on what matters most. We are pioneers, today and tomorrow, in delivering what any workplace needs, from workplace products, to services, anywhere you work. We are active in the areas of office supplies, print services and consumables, PPE and safety solutions, coffee and catering, hygiene and cleaning, furniture and ergonomics solutions, and wellbeing services. With our core values of excellence, passion respect, and agility driving every decision, and a perfect blend of people, technology, and our corporate social responsibility strategy, we aim to deliver a great working day for our people and our customers. We strive for perfection in everything we do, and we really care for our customers. We believe in trust, respect and ethical behaviour, and we remain agile with our ability to anticipate, innovate and adapt to change. To learn more about Lyreco – check out our website
