Sales & Marketing Manager

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Fort Wayne, IN, USA
In-Office
Analytics • Business Intelligence • Consulting
The Role
Join a Team That Builds What Matters

Our client is a fast-growing leader in CNC precision machining, design engineering, and custom fabrication. From one-of-a-kind prototypes to high-volume production, they work on exciting projects across industries like aerospace, automotive, healthcare, and defense.

If you’re looking to be part of a team that values craftsmanship, innovation, and on-time delivery, this is the place to grow your skills and make an impact.

Responsibilities:

  • Develop and execute sales plans, strategies, and tactics to achieve sales targets.
  • Manage the entire sales cycle from prospecting to acquisition.
  • Conduct sales calls.
  • Qualify new business opportunities, sets up meetings with existing and prospective customers to present, promote and sell service offerings.
  • Maintain and cultivate relationships with key accounts, address client concerns, and ensure customer satisfaction.
  • Develops sound professional relationships with customers’ key engineers to ensure accurate comprehension and understanding of requirements and deliverables.
  • Drives RFQ process from bid submission and final negotiation to Closed Won/Lost.
  • Works collaboratively with Production and other team members to ensure OTD is met and production issues are communicated in a timely manner to customers.
  • Liaise with in-house engineers, accounting and other departments to ensure customer satisfaction.
  • Monitor and analyze sales performance, identify areas for improvement, and report on sales results.
  • Identify and pursue new business opportunities to expand market presence.
  • Direct Marketing team to identify customer and product segments.
  • Develop marketing plans, strategies and tactics to generate brand awareness and drive inquiry within those segments.
  • Drive activities that increase brand recognition and reputation within core market segments.
  • Direct market analysis of local competition to ensure competitive advantage. 
  • Monitor and analyze performance, identify areas for improvement, and report on results.

Qualifications & Skills:

  • Bachelor’s degree or equivalent experience
  • 5–7 years of successful sales experience, preferably in manufacturing
  • Strong prospecting skills with the ability to build and manage a sales pipeline
  • Demonstrated ability to set and meet sales targets aligned with corporate objectives
  • Proven negotiation and critical thinking skills
  • Clear and concise communication skills with strong interpersonal abilities
  • Strong leadership qualities with a collaborative, team-oriented approach
  • Thorough understanding of machining processes, including CNC machining and fabrication
  • Knowledge of production parts markets, customer preferences, and the machine shop industry
  • Self-starter who is ethical, honest, and trustworthy
  • Highly organized with strong time management, multitasking, and prioritization skills
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint)
  • Experienced with CRM systems (HubSpot preferred) and data analysis tools
  • Must be authorized to work in the United States
  • Frequent (50% or more) travel to customers, industry events and other stakeholders when needed

This job posting summarizes the typical job functions. It is not an exhaustive or comprehensive list of all possible responsibilities, tasks, and duties required by the employee. Duties, responsibilities, and functions may differ from those outlined in this job description and may change at any time.

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The Company
Greensboro, , NORTH CAROLINA
279 Employees
Year Founded: 2014

What We Do

Cogent Analytics is a business management consulting firm committed to serving privately held businesses in the US. Founded in 2014, we've grown from a small team of six to a thriving organization of over 220 dedicated professionals serving Main Street businesses across 36 U.S. states. Our mission is to improve the lives of business owners by providing honest and effective business consulting services. We believe that small to mid-sized businesses are the backbone of our economy and the lifeblood of their communities. Our people-centric approach focuses on the individuals behind the businesses and the communities they serve. At Cogent Analytics, we're more than just a business - we're a family that acts like a business from time to time. We invest heavily in our team, fostering a culture of support, growth, and recognition. We're proud of our A+ Rating with the Better Business Bureau, client testimonials, and lifecycle relationships that are testaments to our ethical business practices. Join us as we continue to champion the cause of the entrepreneur, helping businesses overcome challenges, achieve their full potential, and contribute to the strength and vibrancy of our communities. At Cogent, your business is our business — let's build something together. Website: www.cogentanalytics.com Email: [email protected] Phone: (336) 665-8154

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