The Role
Execute integrated demand-generation campaigns to support sponsorship, exhibitor, and marketing services sales. Manage campaign setup, QA, deployment, reporting, and optimization across email, webinars, paid media and content. Use CRM/marketing automation and AI tools for segmentation, personalization, and workflow automation. Write conversion-focused copy, support ABM, collaborate with sales and content teams, and drive marketing-sourced pipeline and performance reporting.
Summary Generated by Built In
Our marketing team is a high-performing, collaborative group that thrives on partnership, innovation, and shared success. We work closely across functions, bringing together diverse perspectives to solve challenges, execute impactful campaigns, and drive meaningful business results. The team is close-knit, supportive, and genuinely invested in one another's growth, creating an environment where ideas are valued and contributions make a real difference. For candidates looking to join a team that combines strong performance with a positive, collaborative culture, this is an opportunity to be part of something both rewarding and exciting.
Role Overview
The Sales Marketing Manager is responsible for the day-to-day execution of integrated demand generation campaigns that support pipeline growth for the company’s sponsorship, exhibitor, and marketing services sales teams. This role plays a critical part in supporting revenue generation by executing targeted, data-driven marketing programs designed to engage prospective clients and generate qualified leads.
Role Overview
The Sales Marketing Manager is responsible for the day-to-day execution of integrated demand generation campaigns that support pipeline growth for the company’s sponsorship, exhibitor, and marketing services sales teams. This role plays a critical part in supporting revenue generation by executing targeted, data-driven marketing programs designed to engage prospective clients and generate qualified leads.
Reporting to the Senior Director, Global Audience Marketing & Marketing Operations, this role works closely with sales, marketing operations, and content teams to ensure campaigns are launched on time, optimized for performance, and aligned with overall commercial objectives.
Job Description
The Sales Marketing Manager executes demand generation efforts to support revenue growth across two key areas: event sponsorships/exhibitors and marketing services (including lead generation programs, webinars, and custom content solutions).
Job Description
The Sales Marketing Manager executes demand generation efforts to support revenue growth across two key areas: event sponsorships/exhibitors and marketing services (including lead generation programs, webinars, and custom content solutions).
This role is highly execution-focused, requiring strong project management skills, attention to detail, and the ability to manage multiple priorities simultaneously. Working across email, digital, content marketing, webinars, and partnerships, the Sales Marketing Manager executes and optimizes campaigns using marketing automation and AI-driven tools to improve targeting, personalize messaging, and drive performance.
This role also requires strong copywriting skills and the ability to collaborate cross-functionally to develop and deploy engaging, conversion-focused marketing content aligned with sales objectives.
Success in this role will be defined by the ability to execute campaigns effectively, contribute to pipeline generation goals, and support sales growth across multiple business lines.
Key Responsibilities
Execute Integrated Demand Generation Campaigns
Support the development and execution of multi-channel marketing campaigns across email, webinars, content marketing, paid media, and digital channels to generate leads and pipeline for:
Support the development and execution of multi-channel marketing campaigns across email, webinars, content marketing, paid media, and digital channels to generate leads and pipeline for:
- Event sponsorship and exhibitor sales
- Marketing services offerings, including lead generation programs, webinars, and custom content
Manage Day-to-Day Campaign Operations
Own the day-to-day execution of marketing plans, including campaign setup, scheduling, QA, deployment, reporting, and ongoing optimization.
Own the day-to-day execution of marketing plans, including campaign setup, scheduling, QA, deployment, reporting, and ongoing optimization.
Leverage Marketing Automation and AI Tools
Utilize marketing automation platforms (e.g., Salesforce, Pardot, HubSpot, Sailthru) and AI-powered tools (e.g., Copilot, ChatGPT, Claude) to:
Utilize marketing automation platforms (e.g., Salesforce, Pardot, HubSpot, Sailthru) and AI-powered tools (e.g., Copilot, ChatGPT, Claude) to:
- Build, segment, and manage target prospect lists
- Personalize campaign messaging at scale
- Automate workflows and nurture campaigns
- Improve targeting and campaign effectiveness through data analysis and optimization
Develop High-Impact Marketing Copy
Write and optimize compelling, conversion-focused copy across:
Write and optimize compelling, conversion-focused copy across:
- Email campaigns and nurture flows
- Webinar promotions and registration pages
- Digital advertising and promotional campaigns
- Sales enablement and marketing collateral
Ensure messaging is audience-centric, aligned with brand standards, and optimized for engagement and lead conversion.
Support Lead Funnel Performance and Reporting
Monitor campaign performance against KPIs, providing regular updates and insights to leadership and sales stakeholders. Make data-driven recommendations to improve lead quality, engagement, and conversion rates.
Monitor campaign performance against KPIs, providing regular updates and insights to leadership and sales stakeholders. Make data-driven recommendations to improve lead quality, engagement, and conversion rates.
Collaborate with Sales Teams
Partner closely with sponsorship, exhibitor, and marketing services sales teams to align marketing campaigns with pipeline priorities, target accounts, and revenue goals.
Support Account-Based Marketing (ABM) Initiatives
Assist with the execution of targeted marketing efforts focused on high-value accounts and strategic prospects.
Partner closely with sponsorship, exhibitor, and marketing services sales teams to align marketing campaigns with pipeline priorities, target accounts, and revenue goals.
Support Account-Based Marketing (ABM) Initiatives
Assist with the execution of targeted marketing efforts focused on high-value accounts and strategic prospects.
Coordinate Marketing Asset Development
Work with design and content teams to develop and deploy campaign assets, including emails, landing pages, webinar materials, digital ads, and promotional content.
Work with design and content teams to develop and deploy campaign assets, including emails, landing pages, webinar materials, digital ads, and promotional content.
Collaborate Cross-Functionally
Partner with Sales, Product Marketing, Content, and Marketing Operations teams to ensure alignment across messaging, timelines, campaign execution, and reporting.
Partner with Sales, Product Marketing, Content, and Marketing Operations teams to ensure alignment across messaging, timelines, campaign execution, and reporting.
How Will We Measure Success?
· Contribution to marketing-generated pipeline and lead goals
· Timely and accurate execution of marketing campaigns
· Campaign performance metrics (conversion rates, engagement, lead quality)
· Effective use of marketing automation and AI tools to improve campaign performance
· Quality and impact of marketing copy and promotional content
· Ability to manage multiple campaigns and deadlines effectively
· Responsiveness to performance data and campaign optimization opportunities
· Strong collaboration and alignment with sales teams
Skills Knowledge and Expertise
Skills, Knowledge, and Expertise
Core Capabilities
· Strong project management and organizational skills
· High attention to detail with a focus on execution excellence
· Ability to manage multiple priorities in a fast-paced environment
· Data-driven mindset with the ability to interpret campaign and pipeline metrics
· Strong copywriting and messaging skills with a focus on conversion and engagement
· Collaborative approach to working across teams
Technical & Functional Expertise
- Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, Pardot, HubSpot, Sailthru) is required
- Experience leveraging AI-based marketing tools (e.g., Copilot, ChatGPT, Claude) for content generation, segmentation, personalization, and campaign optimization
- Familiarity with digital marketing channels including email, webinars, paid media, and content marketing
- Ability to QA campaigns and ensure accuracy across all deliverables
- Understanding of audience targeting, lead management, and campaign workflows
Additional Skills and Responsibilities
- Ability to test, learn, and optimize marketing approaches using data and technology
- Strong understanding of how messaging and content impact lead generation performance
- Comfortable adopting new tools and technologies to improve marketing outcomes
Relevant Experience
- 3–5 years of experience in B2B marketing, demand generation, or sales marketing
- Proven track record of generating leads and pipeline for sales teams
- Experience supporting sales for events, sponsorships, or marketing services is highly preferred
- Experience managing integrated, multi-channel campaigns
- Familiarity with lead lifecycle management and funnel optimization
- Experience working in a fast-paced, revenue-driven environment
About Centellic
Centellic stands at the center of the markets it serves, empowering organizations with indispensable data and insight to make critical decisions on growth, risk and opportunity.
Through proprietary data, deep market expertise and AI-enabled technology, our platforms are embedded in client workflows. That capability is underpinned by our events, which bring the market together to share perspective and deepen understanding of the issues shaping each sector. Together, they give organizations earlier visibility of emerging trends, and the clarity and confidence to act when decisions matter.
At Centellic, we’re a global intelligence and information services business, setting the standard for how critical business decisions are made.
Why Centellic?
At Centellic, we help our clients make better decisions, and our people are at the heart of that work. Every individual plays an important role in this, bringing curiosity and high standards to everything they do.
Those who thrive here take ownership, care deeply about their work and are committed to excellence. Standards are high because our people set them that way. And while we have decades of expertise, we are still growing, pushing and building something extraordinary.
Centellic’s advantage is our people and the culture we’ve created together. It’s an environment where individuality is encouraged, relationships are genuine, and there’s a strong sense of purpose in what we’re building together. Collaborative, respectful and driven, we take our work seriously without taking ourselves too seriously.
Benefits
Our people are our most valuable asset, as such, we offer a wide range of benefits to help ensure that all are supported:
- 15 vacation days, 12 company holidays, three personal days, one day to volunteer at the organization of your choice, plus a day off for your birthday each year
- Choice of three Cigna health insurance plans, two dental plans, and vision coverage.
- Health Savings Accounts (HSA) and Flex Spending Accounts (FSA)
- Comprehensive wellness program
- Employer paid life insurance
- Employer paid short-term and long-term disability insurance
- Accident and critical illness insurance
- 401K and Roth retirement savings plans with employer matching
- Employee Referral Awards
- Tuition reimbursement after 1 year of service
- Commuter Benefits
The company is committed to accommodating people with disabilities. If you require any reasonable accommodations to be made, please let us know as part of our application page. If you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability, please contact Margo DeAngelo at 646-530-5941.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
About
Please visit our website for more information.
Skills Required
- 3-5 years of experience in B2B marketing, demand generation, or sales marketing
- Hands-on experience with CRM and marketing automation platforms (Salesforce, Pardot, HubSpot, Sailthru)
- Experience leveraging AI-based marketing tools for content generation, segmentation, personalization, and optimization (e.g., Copilot, ChatGPT, Claude)
- Strong project management and organizational skills with high attention to detail
- Strong copywriting and messaging skills focused on conversion and engagement
- Familiarity with digital marketing channels including email, webinars, paid media, and content marketing
- Experience supporting sales for events, sponsorships, or marketing services
- Experience managing integrated, multi-channel campaigns and lead lifecycle management
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Law Business Research (LBR) is a technology-enabled information services business powering the global legal industry with intelligence, analytics and performance data. We are a fast-growing, innovative company with a dynamic and diverse culture, and we take great pride in delivering a world-class, cutting-edge service to our global clients. By applying the latest technology to the fast-moving legal world, we enable our users to find their competitive edge and decide with confidence, armed with the insight they need. LBR delivers trusted intelligence and insight to users around the world through a range of tools and platforms that combine proprietary data and unique analysis. We make sense of complex, fast-changing information and enhance critical decision-making. With an international team of over 500 experienced professionals, LBR has a proven track record of informing, engaging and connecting legal practitioners. Our specialist platforms help clients enhance their decision-making, manage legal risk and drive improved performance.
.jpg)
