Sales & Marketing Coordinator

What will you work on?
As the Marketing & Sales Coordinator, you will serve as the functional bridge between the Canadian Sales and Marketing organizations. You will ensure that promotional and media campaigns, sales enablement tools, and retailer presentation materials are executed flawlessly. Working closely with both the Brand Management and National Sales leads, you will support strategic sales growth across our award-winning portfolio.

How will you create impact?

• Coordinate Marketing & Brand Execution: Support the brand team with monthly reports, season-over-season integrated marketing review processes, and the delivery of creative assets to our media agency.

• Equip Sales Teams: Deliver updated Canadian Visual Line Plans, product sheets, and high-quality product images to sales representatives and retailers to support buyer pitches.

• Manage Product Sampling: Coordinate and execute the sample ordering process for retailer trade shows, buyer meetings, and PR/marketing donation needs.

• Drive Competitive Intelligence: Conduct regular market tracking on competitor activities, shopper marketing trends, and industry insights to present to internal teams.

• Manage Operational Tasks: Set up new vendors, facilitate purchase order (PO) creations for vendor payments, and assist with general vendor setup workflows for sales.

• Maintain Digital Systems: Serve as the owner of the Canada SharePoint platform, ensuring the hub is organized, updated, and that obsolete files are archived.

• Facilitate Event Logistics: Coordinate full logistics, product setups, and display materials for regional retailer trade shows.

• Manage Live Brand Bookings: Partner with the Preschool Brand Lead to coordinate bookings and partnership relations for our live costumed characters (e.g., PAW Patrol Pups).

What are your skills and experience?

• Previous experience in social media management, community building, or digital marketing, preferably within the consumer goods, toy, or family lifestyle sectors.

• Proven experience owning and executing a comprehensive social media calendar across major platforms (Instagram, TikTok, Facebook, etc.).

• Hands-on experience with live streaming/shopping platforms, UGC management tools (e.g., Curalate), and social media management software.

• Demonstrated success in launching social collaborations, sweepstakes, and successful brand-to-brand partnerships.

• Experience working alongside paid media agencies to align organic and paid strategies.

• Deep understanding of platform-specific best practices, algorithms, and current digital trends.

#LI-Hybrid #LI-HM1
The anticipated pay range for candidates who will work in Ontario is $55,000 to $65,000 Per Annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi-state employer, and this salary range may not reflect positions that work only in other states.

This job posting is tied to an open vacancy.

What you can expect from us:

Our mission is to Make Life More Fun with a vision to push the boundaries of innovation, creativity, and fun.

• Growth and Career Opportunities

• Flexible Work Hours

• Innovation, Collaboration and Fun

• Comprehensive Benefits

• Other fun Perks!

What’s it like to work here?

Spin Master is a fast-paced, hands-on organization that provides many great opportunities for impactful decision-making; though our challenging start-up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team, by email at [email protected] or by phone at 416 364-6002 and we will work with you to meet your accessibility needs.

Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.