Sales Manager

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United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Job Description

Job title: E-commerce Sales Manager

Department & Location: Global Markets Group, Shanghai

Report to: China Senior Sales Manager

Role Summary

Founded in 1846, Church & Dwight is one of the leading consumer packaged goods companies in the U.S. We manufacture and market a broad range of leading household, personal care and specialty products to consumers and business customers in 135 countries. Well-known brands marketed around the world include ARM & HAMMER, FIRST RESPONSE, NAIR, ORAJEL, OXICLEAN, THERABREATH, FEMFRESH, WATERPIK, PEARLDROPS, STERIMAR, BATISTE, L’IL CRITTERS, VITAFUSION and many more.

Church & Dwight’s Export team conducts business in over 130 countries and represents one of the fastest growing business units within Church & Dwight. China market is a very strategic and important market. This role is new within this team and has been created to address brand-building and sales execution needs to enable rapid growth in China.

We are looking for an entrepreneurial and results-driven E-commerce & GTM Lead to spearhead the launch and growth of Hero Cosmetics and Touchland in China. This role will play a critical part in building the brands from the ground up — defining go-to-market strategy, leading e-commerce commercialization, and driving sustainable growth across China’s digital ecosystem.

The ideal candidate combines strategic thinking with hands-on execution, has strong experience in beauty or personal care brands, and understands how to successfully build and scale brands in China’s fast-moving e-commerce landscape.

Role Accountabilities and Responsibilities

• Be the owner of brand in China E-commerce channels, by leading internal team and external partners to deploy P/L management and portfolio.
• Responsibility for the E-commerce/Digital platform gross sales and MPC% delivery (including traditional E-commerce such as Alibaba/JD, social commerce such as Douyin and Kuai). Implement account strategies and drive go-to-market strategies to deliver consistent and profitable growth.
• Oversee end-to-end operations of the E-commerce platform, ensuring performance, resources and user experience.

Brand Launch & Go-to-Market Strategy

• Lead the market entry and go-to-market strategy for Personal Care Brands in China.
• Define channel strategy, pricing architecture, product assortment, and launch roadmap.
• Drive successful brand introduction and awareness building across key digital platforms.

E-commerce Business Ownership

• Own and drive e-commerce growth across platforms including Tmall, JD, Douyin and other emerging channels.
• Develop annual and quarterly commercial plans, including promotional strategy, traffic acquisition, and GMV targets.
• Continuously optimize product mix, pricing, and promotional strategy to improve profitability and ROI.

Growth & Commercial Execution

• Identify key growth opportunities through consumer insights, market trends, and competitive analysis.
• Drive new customer acquisition, repeat purchase, and brand penetration through data-driven initiatives.
• Collaborate with marketing teams to translate brand strategy into high-impact commercial campaigns.

Partner & Platform Collaboration

• Manage relationships with key e-commerce partners, distributors, and platforms.
• Lead joint business planning with strategic partners.
• Ensure strong operational execution across store management, campaigns, and platform resources.

Cross-Functional Leadership

• Work closely with marketing, supply chain, finance, and global brand teams.
• Act as a bridge between the China business and global headquarters.
• Ensure alignment between brand vision and commercial execution.

Minimum Education and Experience Requirements:  

• Bachelor’s degree or above in Business, Marketing, or related fields.
• 5+ years of experience in e-commerce, sales, or commercial roles within beauty, skincare, cosmetics, or personal care brands.
• Experience in brand-side beauty companies or beauty retail channels (e.g., Sephora) is highly preferred.
• Deep understanding of China’s e-commerce ecosystem, including Tmall, JD, Douyin, and emerging platforms.
• Proven experience in brand launch, category building, or high-growth e-commerce businesses.
• Strong commercial mindset with the ability to translate strategy into execution.
• Fluent English communication skills to collaborate with international teams.
• Entrepreneurial mindset, strong ownership, and ability to thrive in a fast-paced environment.

The job will be based in Church and Dwight Shanghai office and will require occasional (~20%) domestic and international travel.

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Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/