Sales Manager

About the Role

Join a global leader in material handling solutions and take the lead in driving sales success. Crown Equipment is seeking a dynamic Sales Manager to lead our team, grow market share, and deliver outstanding customer outcomes.

We are seeking an experienced and driven Sales Manager to lead our Sydney Sales team. This role is responsible for driving sales performance, profitability, and growth across the division while ensuring strong leadership and effective management of people, processes, and customer relationships.

You will play a key role in achieving business targets, developing your team, and positioning the Company as the first choice for customers, through exceptional service and strategic sales execution.

What you’ll do

• Lead and inspire a high-performing Sales Team with a culture of accountability, passion, and results.
• Drive sales growth across Crown’s product lines through effective strategies and execution.
• Build and maintain strong relationships with branch customers to secure long-term partnerships.
• Support your team with customer engagement, territory planning, and account management.
• Prepare budgets, monitor sales performance, and ensure targets are achieved.
• Collaborate with managers and stakeholders to align activities and meet customer needs.
• Contribute as part of the State Management Team, shaping future business direction.

What we’re looking for

• Proven experience in sales leadership, ideally within industrial, capital equipment, or related sectors.
• Strong people leadership skills – able to recruit, coach, and develop top talent.
• Commercial acumen with a focus on results and customer success.
• Excellent communication and stakeholder engagement skills.
• Consistently achieved and exceeded sales targets.
• Proven track record of sales success in capital equipment or industrial markets.
• Experience managing a P&L and driving team performance.
• Commitment to continuous personal and team development.

What sets us apart?

Crown’s history began when two brothers founded the Company in New Bremen, Ohio (USA) in 1945. Today, the fourth generation of the very same family continues to lead Crown in all of its operations across the globe. Being a family-owned and run business is evidenced by more than 200 employees reaching service milestones in our 20, 25, 30, 35, 40, 45 and 50 year categories in Australia alone, with more than 2,000 employees reaching a 25 year service milestone globally. 

As a Company we want to continue to support our employees to be the best versions of themselves and that’s why, as a Crown employee you get to enjoy:

• A benefits program which gives you access to discounts and cashback from over 400+ retailers nation wide.
• Access to a health and wellbeing platform which supports your Mental, Physical and Financial goals.
• Corporate Rates for Private Health Insurance.
• An inclusive working environment.
• An Employee Assistance Program for confidential counselling with chat, phone and face to face counselling options.

The Company

Crown Equipment is a well-respected global Materials Handling Equipment company which has enjoyed 50 years of success in the Australian market. The Company has operations in all Australian States and territories as well as many regional locations. The Company Brand is well known and respected in the marketplace and is supported by a customer value proposition based on highly skilled staff, quality products, strong service and parts back-up and leading-edge technology.