At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Solutions Sales Leader - APAC__
Your role and responsibilities
As a Sales Manager within the Energy Industries business in Thailand, you will be responsible for applying strategic account management principles to secure high-value orders and consistently achieve individual booking targets. Operating within established organizational and functional frameworks, your primary objective will be to collaborate closely with the sales organization to identify, engage, and influence key stakeholders—including EPCs, asset owners, and developers—across large-scale onshore energy infrastructure projects.
The work model for the role is: Hybrid, #LI-hybrid
This role is contributing to the Process Automation in Thailand.
You will be mainly accountable for:
Lead Technical and Commercial Solution Development
Collaborate with cross-functional teams to design and deliver tailored solutions across Integrated Control and Safety Systems (ICSS), Power Management Systems (PMS), and Digital offerings, ensuring alignment with customer needs and ABB’s strategic direction.Drive Strategic Pursuits and Customer Engagement
Establish and lead major sales pursuits, positioning ABB as a trusted advisor to clients in the onshore energy sector. Ensure a best-in-class customer experience through proactive engagement and solution-driven conversations.Enhance Customer Satisfaction through Technical Excellence
Champion the delivery of high-quality automation solutions with support from technical proposal and back-office teams, ensuring solutions are robust, scalable, and value-driven.Secure Strategic Projects and Achieve Booking Targets
Identify and execute winning strategies to capture key projects, consistently meeting or exceeding automation order booking goals.Utilize Standardized Sales Tools and Processes
Apply ABB’s marketing and sales tools—including Salesforce, account planning frameworks, and opportunity management systems—while adhering to governance protocols and approval processes for large bids.Manage Tendering and Commercial Negotiations
Oversee tender costing, evaluate commercial terms and conditions, and actively participate in negotiations with customers and vendors to secure favorable outcomes and mitigate risk.
Qualifications for the role
Bachelor’s degree in Engineering, Business Administration, or a related field.
Master’s degree (MBA or equivalent) is a plus, especially with a focus on strategy, operations, or industrial management.
8–10 years of relevant experience in the Energy Industries, with a minimum of 5 years in a front-end sales role focused on automation and control solutions.
Proven track record in delivering Automation Solutions, including Integrated Control and Safety Systems (ICSS), Power Management Systems (PMS), SCADA, Telecommunication, and Digital Solutions tailored to onshore energy applications.
Demonstrated ability to think strategically and apply innovative approaches to complex sales challenges, with a strong understanding of market dynamics and customer needs.
Proficiency in managing commercial aspects of large-scale bids, including costing, contract terms, and negotiations with customers and vendors.
Familiarity with standardized sales tools and processes (e.g., Salesforce, account planning), and adherence to governance and approval protocols.
Communication & Interpersonal Skills
Excellent communication, listening, negotiation, and presentation skills, with the ability to build trust and influence stakeholders at all levels.
More about us
ABB’s Process Automation business area enables customers to operate some of the world’s largest and most complex industrial infrastructures, helping them outrun – leaner and cleaner. We offer a broad range of automation, electrification and digital solutions for process, hybrid and maritime industries, including industry-specific integrated control and software as well as measurement and analytics solutions and services.
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
Top Skills
What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
