The Role
Leads sales strategy and revenue growth while recruiting, coaching, and developing Account Managers and sales staff. Builds a strong sales culture, manages performance, supports client relationships and presentations, and develops integrated marketing programs across radio, digital, federal marketing, and events. Oversees account assignments, budgets, compensation, pricing, collections, and revenue performance while collaborating with creative, production, finance, and client-service teams.
Summary Generated by Built In
Job Summary & Responsibilities
- Develop and adapt short and long-term sales strategies to achieve revenue goals, improve client service, and respond to changes in the marketplace.
- Recruit, develop, train, and motivate salespeople; build a collaborative culture with clear expectations and individual accountability.
- Work alongside account managers to identify business needs and develop integrated marketing solutions.
- Collaborate with the sales management team on sales procedures, pricing and programs that maximize revenue.
- Help Account Managers Find, Renew and Grow revenue.
- Join Account Managers on in person and video meetings with clients and prospective clients.
- Provide regular coaching, constructive feedback, and training to improve prospecting, client discovery, presentations, closing, and account growth.
- Use CRM and sales reporting systems consistently to manage account assignments.
- Help Account Managers monitor budget performance and develop action plans when results fall short.
- Lead client meetings and major presentations; build meaningful relationships with key customers and support new-business development.
- Develop integrated marketing programs across our brands, connecting radio, digital, federal marketing and event capabilities to the client’s objectives and customer journey.
- Participate in weekly sales meetings by sharing relevant product, community, audience, and market information with the sales team.
- Identify and recruit talent to help grow the sales team.
- Partner with Sales Management team on budgets, account distribution, compensation plans, and rate, inventory, and yield management within assigned responsibilities.
- Coordinate with digital, creative, production, and client-service teams to support effective execution and strong client relationships.
- Work with the sales and finance teams to address collections and maintain account payment performance in line with company expectations.
- Perform other duties as assigned.
- Minimum of six years of sales experience, including at least four years of sales management experience preferred.
- Experience with digital and/or federal marketing is preferred.
- Demonstrated success achieving revenue goals through a coordinated, organized, and effectively coached sales team.
- Ability to create a strong sales culture, earn trust, communicate clearly, delegate effectively, and hold people accountable.
- Proven ability to recruit, interview, train, coach, and motivate staff to reach their potential.
- Strategic thinking and the ability to translate business priorities into practical sales plans, measurable goals, and consistent follow-through.
- Experience developing client-focused, integrated marketing programs and applying digital and radio advertising capabilities to business objectives.
- Ability to use audience and marketing research in consultative selling and train others in its use.
- Strong client relationship, presentation, and collaboration skills; ability to establish positive working relationships with colleagues, vendors, and customers.
- Ability to use sales systems and reporting to evaluate progress, prioritize opportunities, and adjust strategies in a changing marketplace.
- Professional judgment and demeanor; ability to manage competing priorities, work collaboratively, and follow company policies and procedures.
- A valid driver’s license and good driving record, subject to verification; ability to travel to client and business locations and work the established schedule and additional hours as needed.
- PHYSICAL REQUIREMENTS
- Ability to perform the essential functions of the role, including communicating with clients and colleagues, preparing and delivering presentations, and using a computer and standard office equipment. The Company may make reasonable accommodations to facilitate the ability to perform essential job functions.
- WORKING ENVIRONMENT
- Professional, collaborative office environment, with travel to client meetings and other business locations as needed.
- Sales managers are expected to be either in office and/or on sales calls 75% of the week.
Skills Required
- Minimum of six years of sales experience
- At least four years of sales management experience
- Experience with digital and/or federal marketing
- Success achieving revenue goals through a coordinated and coached sales team
- Ability to create a strong sales culture, communicate clearly, delegate effectively, and hold people accountable
- Experience recruiting, interviewing, training, coaching, and motivating staff
- Strategic thinking and ability to translate business priorities into sales plans and measurable goals
- Experience developing client-focused integrated marketing programs using digital and radio advertising
- Ability to use audience and marketing research in consultative selling and train others
- Strong client relationship, presentation, and collaboration skills
- Ability to use sales systems and reporting to evaluate progress and adjust strategies
- Professional judgment and ability to manage competing priorities and follow company policies
- Valid driver's license and good driving record
- Ability to travel to client and business locations and work the established schedule and additional hours as needed
- Ability to perform essential functions including client communication, presentations, and computer use
Hubbard Broadcasting, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hubbard Broadcasting, Inc. and has not been reviewed or approved by Hubbard Broadcasting, Inc..
-
Healthcare Strength — Medical, dental, and vision coverage are offered to eligible employees and dependents, alongside FSAs/HSAs, telehealth, and an Employee Assistance Program. Company-paid life and disability with optional supplemental coverage further reinforce the health and protection package.
-
Retirement Support — A 401(k) plan is available with employees able to begin saving on day one and a company match provided after a waiting period. Full vesting from the start strengthens long-term financial support.
-
Leave & Time Off Breadth — Nine paid holidays, accruing vacation that increases with tenure, and family leave are included to support time away needs. These elements collectively offer a structured time-off framework across life events.
Hubbard Broadcasting, Inc. Insights
What's It Like to Work at Hubbard Broadcasting, Inc.?
Hubbard Broadcasting, Inc. Culture & Values
Hubbard Broadcasting, Inc. Career Growth & Development
What's the Work-Life Balance Like at Hubbard Broadcasting, Inc.?
Hubbard Broadcasting, Inc. Leadership & Management
Hubbard Broadcasting, Inc. Company Growth, Stability & Outlook
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Hubbard Broadcasting, Inc. is a St. Paul, Minnesota family-owned and -operated broadcasting company with 10 television stations located in Minnesota, New York and New Mexico; 50 radio stations located in Minnesota, Illinois, Missouri, Ohio, Arizona, Washington, Florida, and Washington DC; F & F Productions, one of the premier high-definition remote production companies in the U.S.; CONUS Archives, a video content provider; 2060 Digital, a full service digital company, and REELZ, a national cable and satellite entertainment channel.
