Sales Manager, South & Eastern Europe

Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Sales Manager, South & Eastern Europe
Manager, Regional Commercialization, Digital Assets (Europe)
Mastercard is seeking a commercially focused and externally oriented Manager, Regional Commercialization, Digital Assets to drive adoption, pipeline development, and commercialization of Mastercard's BVNK solution across Europe.
This role will be responsible for executing the regional go-to-market strategy, developing client opportunities, and accelerating adoption of Mastercard's stablecoin capabilities and BVNK-powered solutions. The Manager role will work closely with Mastercard account teams, product organizations, market development teams, and BVNK stakeholders to originate, develop, and close strategic opportunities across financial institutions, fintechs, payment service providers, marketplaces, and digital merchants.
The successful candidate will serve as a regional subject matter expert and commercialization specialist, helping clients identify and deploy next-generation payment solutions while supporting broader ecosystem growth objectives. This role balances hands-on business development, client engagement, and sales execution with market development activities.
The successful candidate will bring a hunter mindset, strong sales discipline, and the resilience to close on complex commercial opportunities across the region.
Role
The Manager, Regional Commercialization, Digital Assets is accountable for supporting client engagement, pipeline growth, and commercialization activities for BVNK and Mastercard digital asset solutions across Europe.
The Manager serves as a regional sales and business development specialist, partnering with account management, product, and market development teams to identify opportunities, progress strategic deals, and expand market adoption.
Key Responsibilities
Strategic Leadership, Commercialization & Delivery
-Execute the regional commercialization strategy and contribute market insights to its ongoing development.
-Identify and prioritize client opportunities within target segments.
-Support regional market expansion initiatives and strategic priorities.
Revenue Growth & Market Expansion
-Develop and execute on a robust pipeline of regional opportunities.
-Proactively hunt for new opportunities across target segments, demonstrating strong sales discipline, urgency, and accountability for progressing pipeline through to close.
-Lead client pursuits from origination through contract execution and launch.
-Partner with account teams to accelerate opportunity conversion and client growth.
-Contribute to achievement of regional revenue, transaction volume, and adoption targets.
-Identify emerging use cases and market opportunities to support growth objectives.
Client Engagement
-Develop relationships with key client stakeholders, account teams, and ecosystem partners.
-Lead client discovery sessions, workshops, and solution discussions.
-Support cross-functional engagements and negotiations for strategic opportunities.
-Act as a trusted advisor on stablecoin and digital asset payment solutions.
Product & Market Development
-Partner with Mastercard and BVNK product teams to provide client feedback, market insights, competitive intelligence, and use-case requirements that inform future product enhancements and commercialization priorities.
All About You
-Demonstrable experience in business development, strategic partnerships, sales, product commercialization, or growth within payments, fintech, digital assets, or financial technology.
-Strong sales mindset, with the confidence and resilience to pursue new opportunities, navigate ambiguity, and drive client conversations from early interest through execution.
-Demonstrated success sourcing, developing, and closing complex commercial opportunities.
-Strong understanding of payments and financial services across Europe.
-Experience engaging senior business leaders and key decision-makers.
-Proven ability to influence stakeholders across matrixed organizations.
-Strong communication, presentation, and relationship management skills.
-Ability to operate effectively in fast-changing and emerging markets.
-Willingness to travel across the region.
-Experience with digital assets, stablecoins, blockchain-enabled payments, or crypto-financial infrastructure.
-Experience supporting the commercialization of emerging payment technologies.
-Existing network across fintechs, PSPs, financial institutions, and digital commerce participants.
-Experience in consultative sales, partnerships, solution selling, or product commercialization.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard's security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.