Sales Manager, SMB

Cirrus is a HaaS technology enabled electronics provider that is changing the signage industry by building the first on-premise marketing platform to empower every brick and mortar business to grow. We initiated our mission with the goal of designing and producing outdoor digital signage more affordably. Now, Cirrus extends beyond just signage, offering an integrated solution that includes indoor and outdoor displays, content management, sensor technology, analytics software, and proactive hardware monitoring. These elements work together to deliver actionable insights, enabling businesses to make data-driven decisions for their growth and operational efficiency.

Our product portfolio is diverse, featuring five unique lines tailored to meet various business requirements: Outdoor Displays, Digital Window Posters, Media Players, People Counters, and Car Trackers. These are all interconnected through our cloud-based software platform, ScreenHub. ScreenHub is an intuitive digital signage software crafted to simplify content management and sign operation for our clients. Together, we're reshaping the future of customer engagement and experience in the signage industry.

As SMB Sales Manager at Cirrus, you'll lead a team of Account Executives selling LED display solutions through our Hardware-as-a-Service model. You will be responsible for hiring, training, and coaching your team to drive new business, optimize the sales funnel, and exceed revenue targets. This role requires a hands-on leader who can execute sales strategies, run a tight funnel, use data to diagnose problems, and ensure a high-performing sales culture.

This role is fully on-site in our Dallas (Las Colinas) office. Our Team thrives on in-office collaboration and real-time work, with standard hours Monday through Friday.

• Lead, mentor, and develop a team of Account Executives, ensuring they meet and exceed sales quotas while working in a fast-paced, high-growth environment.

• Use CRM data and funnel metrics to identify conversion gaps, coach to the right behaviors, and drive measurable improvement in win rates and sales velocity.

• Own the full sales process, from prospecting discipline to close, with a structured methodology that your team actually follows.

• Drive sales performance by setting clear goals, monitoring key metrics, and providing actionable feedback.

• Support pipeline management by coaching AEs on prospecting, deal qualification, and closing strategies.

• Refine and implement sales processes to maximize efficiency, shorten sales cycles, and increase conversion rates.

• Build and maintain a high-performance sales culture where feedback is direct, expectations are clear, and results are non-negotiable.

• Stay ahead of market trends and competitive landscape to continuously refine sales strategies.

• Proven sales manager with 3+ years managing high-performing B2B sales teams, with a track record of increasing sales, not just maintaining them.

• Experience with subscription or SaaS-based business models; hardware sales experience a plus.

• Strong business acumen and comfort with data: you use it to coach, forecast, and prioritize.

• Experienced in leading teams of 10+ sales reps, driving pipeline management, sales coaching, and forecasting to consistently achieve team targets.

• Proficiency with Sales Methodologies (BANT, MEDDIC, or SPICED) to guide reps through structured sales processes.

• Strong communicator with the ability to motivate and develop sales talent.

• Strong CRM hygiene habits and the ability to build that culture in your team (HubSpot experience preferred).

• Bachelor’s degree required.

Cirrus Core Values: What we look for in a teammate

• Bring Passion: We take pride in our work and bring our BEST to all interactions with our customers and teammates. We encourage rigorous discourse to improve the customer experience each and every day.

• Quality: Quality isn’t a catch-all phrase. It is an action plan that requires hard work and focus to achieve. Step by step we strive to build quality into everyday processes and products to achieve our collective success.

• Winning Takes a Team: Show genuine commitment, be flexible, get involved, be reliable, help and support others, and move our company forward.

• Remove Friction: Eliminate roadblocks in the way of smooth operations by promoting and embracing changes geared towards making things easier. Be bold! Don't settle for "That's just the way it is."

• Respect: An individual who communicates and conducts themselves in a polite and positive manner, and encourages others around them to do the same; without judgment of peers regardless of rank, position, age, gender, or race.

• Innovate Every Day: Have the courage to challenge what is perceived as conventional or typical. Be observant of surroundings and outspoken about ideas and changes that will positively impact people.