Sales Manager, Romania

Posted Yesterday
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Bucharest, București, ROU
In-Office
Senior level
Robotics • Appliances • Industrial • Manufacturing
The Role
Lead Romania commercial operations: develop and execute sales strategy, grow distribution and key accounts, build and manage the sales team, perform market analysis, handle budgeting/forecasting/reporting, collaborate with cross-functional teams, ensure compliance, and represent the company at industry events.
Summary Generated by Built In

Nilfisk is a global leader in professional cleaning equipment, with a presence in over 100 countries and manufacturing facilities across Europe, Asia, and the Americas. We are committed to delivering innovative, high-quality solutions that help businesses and households achieve cleaner, safer, and more productive environments.

We are looking for an experienced and goal-oriented Sales Manager to lead our commercial operations in Romania. This role is key to driving sales growth, developing strategic partnerships, and ensuring strong market presence in line with the company’s business objectives.

Key Responsibilities

  • Develop and implement the country’s sales strategy to achieve and exceed revenue goals.
  • Identify and cultivate new business opportunities, including distribution, retail, and key account partnerships.
  • Build and lead an effective, collaborative sales team, ensuring alignment with regional and global objectives.
  • Conduct market analysis to identify trends, opportunities, and competitive challenges.
  • Oversee budgeting, forecasting, and reporting of sales performance.
  • Work closely with marketing, product, and operations teams to support brand positioning and market expansion.
  • Ensure compliance with all local regulations and corporate policies.
  • Represent the company at industry events, trade shows, and client meetings.

Requirements

  • Bachelor’s degree in Business Administration, Marketing, or a related field (Master’s degree is a plus).
  • Sales management experience, preferably in FMCG, industrial, or B2B sectors.
  • Demonstrated ability to consistently meet or surpass sales objectives.
  • Strong understanding of the Romanian market, distribution channels, and customer behaviors.
  • Excellent leadership and interpersonal skills, with effective negotiation and communication abilities.
  • Proficiency in Romanian and English; additional languages are an advantage.
  • Willingness to travel across Romania and occasionally internationally.

What We Offer

  • Fair and transparent compensation with bonus opportunities.
  • Opportunity to lead a strategically important and growing market.
  • Inclusive, global, and team-oriented work environment.
  • Continuous professional development and career growth opportunities.

Ready to lead with purpose and make an impact?
Apply now and become part of a global company that values innovation, integrity, and people!

Let’s create a cleaner future together

Cleaning has emerged as a key contributor to health and safety, sparked by technology and innovation. At Nilfisk we are a driving force in this development. Being part of Nilfisk means thinking outside of the box, bringing your inspiring ideas to life, sharing the results, and learning from your setbacks. We believe that diversity is our greatest strength – as we achieve the best results from a wide variety of views and approaches. At Nilfisk, you have the freedom to be yourself and express your opinions. Nilfisk is firmly committed to growth and sustainability in everything we do. You will be empowered in your role as you collaborate with passionate colleagues on a quest to create a cleaner future.

Are you ready to make a change for a cleaner future?

About Nilfisk

Nilfisk is a world-leading provider of professional cleaning equipment and services, founded in Denmark in 1906. With approximately 4,500 employees across 45 countries and products sold in over 100 markets, we are committed to developing sustainable cleaning solutions that improve quality of life. We are listed on Nasdaq Copenhagen and a proud member of the United Nations Global Compact.

We embrace diversity and equality with an environment of inclusion. We encourage everyone to apply for the position, regardless of origin, race, ethnicity, religion, physical or mental ability, gender, gender-identity or expression, sexual orientation, and age.

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Skills Required

  • Bachelor's degree in Business Administration, Marketing, or related field
  • Sales management experience, preferably in FMCG, industrial, or B2B sectors
  • Demonstrated ability to meet or surpass sales objectives
  • Strong understanding of the Romanian market, distribution channels, and customer behaviors
  • Excellent leadership, negotiation, and communication skills
  • Proficiency in Romanian and English
  • Willingness to travel across Romania and occasionally internationally
  • Master's degree
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The Company
4,100 Employees
Year Founded: 1906

What We Do

Nilfisk is a world-leading global provider of professional cleaning equipment and services, specializing in floorcare equipment, vacuum cleaners, and high-pressure washers. Founded in 1906, the company serves industrial, commercial, and consumer markets in over 100 countries. Its mission is to improve the quality of life by creating cleaner, healthier, and safer environments through innovative cleaning solutions.

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