Sales Manager - RideNow Powersports Ocala

Posted Yesterday
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Ocala, FL, USA
In-Office
Senior level
Automotive • Retail
The Role
Lead and coach a dealership sales team to meet sales and profitability targets. Manage full sales lifecycle, pipeline, CRM, inventory merchandising, recruiting/onboarding, and cross-functional collaboration with Service and Parts. Resolve escalations, implement data-driven strategies, and stay current on OEM programs and industry trends.
Summary Generated by Built In
Job Summary & Responsibilities

RideNow Powersports-Ocala, a recognized leader in the powersports industry, is seeking a high-performing, strategic, and driven Sales Manager to take charge of sales operations in our dealership. This is a critical leadership position for an experienced professional who excels in leading teams, scaling performance, and delivering outstanding customer experiences.

What You’ll Do:
  • Provide strong leadership to a team of sales professionals—coaching, mentoring, and holding the team accountable to performance metrics and sales targets.
  • Implement data-driven sales strategies to consistently drive growth in unit volume, profitability, and customer satisfaction.
  • Manage the entire sales lifecycle from lead generation to final delivery, ensuring an exceptional customer experience at every step.
  • Recruit, onboard, and develop top sales talent with a focus on performance, product knowledge, and dealership standards.
  • Monitor and maintain optimal inventory levels and vehicle merchandising in coordination with purchasing and operations.
  • Actively manage the sales pipeline and CRM to ensure follow-up, lead conversion, and timely deal closures.
  • Serve as the escalation point for customer issues, ensuring fast and fair resolution that protects the brand and the dealership.
  • Collaborate cross-functionally with the Service and Parts departments to drive overall dealership success.
  • Stay current on industry trends, OEM programs, product updates, and competitive activity.
Preferred QualificationsWhat We’re Looking For:
  • 5+ years of sales management experience in a high-volume dealership environment (Powersports, Automotive, RV, or Marine).
  • A proven record of exceeding sales targets and leading high-performance teams.
  • Deep understanding of deal structuring, finance products, inventory control, and pipeline management.
  • Experience with CRM systems and dealership sales software (e.g., DealerSocket, VAuto, Lightspeed, CDK, or similar).
  • Strong business acumen, decision-making, and problem-solving skills.
  • Excellent interpersonal and communication skills—with customers, employees, and leadership.

What RideNow Offers:
  • Healthcare, dental, and vision insurance 
  • Employer paid life and short-term disability insurance
  • Employee discounts 
  • Commission based pay

All applicants must successfully complete pre-employment screening including a background check, MVR, and drug test.


IND03

 

 

Skills Required

  • 5+ years of sales management experience in a high-volume dealership environment (Powersports, Automotive, RV, or Marine).
  • Proven record of exceeding sales targets and leading high-performance teams.
  • Deep understanding of deal structuring, finance products, inventory control, and pipeline management.
  • Experience with CRM systems and dealership sales software (e.g., DealerSocket, VAuto, Lightspeed, CDK, or similar).
  • Strong business acumen, decision-making, and problem-solving skills.
  • Excellent interpersonal and communication skills with customers, employees, and leadership.
  • Successful completion of pre-employment screening including background check, MVR, and drug test.
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The Company
2,000 Employees
Year Founded: 1983

What We Do

RideNow Powersports is the largest powersports retailer in the United States, specializing in the sale of new and pre-owned powersports vehicles, including motorcycles, ATVs, UTVs, and personal watercraft. The company offers a comprehensive one-stop-shop experience across its nationwide network of dealerships, providing not only vehicle sales but also a full range of parts, accessories, and professional maintenance and after-sales services.

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