Sales Manager - Product Wire & Identification

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Milwaukee, WI, USA
In-Office
Senior level
Security
The Role
Lead and mentor a regional team of Territory Sales Managers to grow Product and Wire Identification sales, capture new accounts, manage large opportunities and pricing negotiations, produce forecasts and budgets, support product launches and trade shows, provide field coaching and training, and align field activities with corporate sales strategy.
Summary Generated by Built In
Job Summary & Responsibilities

Brady Corp is seeking a Sales Manager to support Brady’s growing Product and Wire Identification business. This individual will lead a team of Territory Sales Managers to identify and capture new business while maintaining existing accounts. He or she will support large sales opportunities, competitive conversions and pricing negotiations. We are looking for a cross-functional leader with outstanding presentation and interpersonal skills and experience selling business products and services. He or she will collaborate with Strategic Account Managers, Product Managers and Inside Sales teams to develop strategies to target key vertical markets. 

Preferred Qualifications
  • Support regional sales efforts to convert market demand into relationships with end users and distributors that generate new sales and maintain existing sales.
  • Lead sales representatives in the region towards the accomplishment of key sales initiatives and sales goals.
  • Develop and mentor Territory Sales Managers for future growth and advancement opportunities.
  • Create and manage budgets.
  • Provides accurate sales forecasts for the region.
  • Meet timetables for reporting expenses, establishing budgets, developing business plans and others as specified by the US Sales Director.
  • Participate in product launches, trade shows, conferences.
  • Provide regular field sales coaching and support ongoing structured training for sales team on topics of need generation, prospecting, solution selling, pipeline management, product training, and negotiation skills.
  • Execute relevant corporate initiatives and sales strategies.
  • Bridge communications and messaging between Brady Corporate and field sales team.
  • Effectively manage travel and entertainment expenses for regional sales team.
  • Build and execute an annual business plan, and supervise the business plan development of each of the territories.

Skills Required

  • Lead sales representatives in the region toward sales initiatives and goals
  • Support regional sales efforts to convert market demand into relationships with end users and distributors
  • Develop and mentor Territory Sales Managers for growth and advancement
  • Create and manage regional budgets
  • Provide accurate sales forecasts for the region
  • Participate in product launches, trade shows, and conferences
  • Provide regular field sales coaching and structured training (need generation, prospecting, solution selling, pipeline management, negotiation)
  • Support large sales opportunities, competitive conversions, and pricing negotiations
  • Build and execute an annual business plan and supervise territory business plans
  • Manage travel and entertainment expenses for the regional sales team
  • Bridge communications between corporate and the field sales team and execute corporate initiatives

Brady Corporation Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Brady Corporation and has not been reviewed or approved by Brady Corporation.

  • Healthcare Strength U.S. employees receive comprehensive medical, dental, and vision coverage starting on Day One, alongside wellness resources and an Employee Assistance Program. Materials also indicate access to mental and behavioral health support.
  • Retirement Support A matched 401(k) plan is provided in the U.S., with formal plan structures and vesting confirmed in company materials and filings. This indicates consistent, programmatic retirement support rather than ad hoc contributions.
  • Parental & Family Support Paid parental leave is offered, together with family‑building benefits such as fertility coverage and adoption and surrogacy assistance. Scholarship programs and matching gifts further extend family and community support.

Brady Corporation Insights

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The Company
HQ: Milwaukee, WI
5,700 Employees
Year Founded: 1914

What We Do

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places. Brady’s products help customers increase safety, security, productivity and performance and include high-performance labels, signs, safety devices, printing systems and software. Founded in 1914, the Company has a diverse customer base in electronics, telecommunications, manufacturing, electrical, construction, medical, aerospace and a variety of other industries. Brady is headquartered in Milwaukee, Wisconsin and as of July 31, 2021, employed approximately 5,700 people in its worldwide businesses. Brady’s fiscal 2021 sales were approximately $1.14 billion. Brady stock trades on the New York Stock Exchange under the symbol BRC. More information is available on the Internet at www.bradycorp.com.

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