The Role
Sell and organize private events for a restaurant/entertainment venue: generate leads, negotiate and close contracts, create proposals and menus, coordinate site inspections and operations, manage invoicing and event scheduling, meet financial sales targets, and maintain corporate standards.
Summary Generated by Built In
Job Summary & Responsibilities
Sell and organize private events, ensuring the success and profitability of a restaurant, bar, and entertainment destination. Market segments and sales strategies to be determined by venue and corporate leadership.
- Actively solicit new business opportunities by conducting effective sales calls, external sales visits, and presentations to potential clients; handle special event inquiry calls, negotiate space, assist with development of catering menus, create event proposals and conduct site inspections.
- Represent company in communicating with prospective clients, planners and vendors, including checking availability and placing holds, conducting site visits, creating budget estimates, and explaining venue policies, procedures and best practices.
- Generate new leads from cold calls and negotiate and close contracts.
- Monitor changes in sales/special events industry in local market and develop strategies to improve and adjust to those changes.
- Identify and evaluate potential business from existing corporate and entertainment clients.
- Ensure all invoices and paperwork are submitted to Accounting promptly and within deadlines. Responsible for ensuring all monies are collected prior to each event. Maintain procedural documentation to meet all internal accounting, audit and financial controls.
- Attend weekly meetings with operations management to review upcoming events for the week and attend pre-shift with the staff on nights of events.
- Assist with developing and enhancing catering and banquet menus that promote upselling options based on dynamic pricing opportunities.
- Submit monthly reports, including PACE, Monthly Sales Plan, site visits, and cross-sell opportunities. Responsible for financial aspects involved in promoting and selling venue and achieving overall financial sales goals/targets. Provide updates on strategies and financials at monthly operating reviews.
- Ensure events are accurately scheduled in event management system to ensure no conflicts with other departments and identify booking opportunities.
- Communicate and uphold all corporate standards, guidelines, policies and procedures in accordance with local, state and federal laws and regulations. Maintain personal integrity by abiding by and supporting the values and principles of the company. Follow and support brand SOPs. Participate and respond to the annual company audits.
- Perform other duties as assigned.
Education
- High school diploma required
- Degree in business-related field preferred or equivalent additional experience required
Experience
- 4+ years' experience in event and catering sales preferred
- Experience using event calendar/tracking system such as Tripleseat Guest & Event Management
Knowledge, Skills and Abilities
- Excellent interpersonal, written and verbal communication skills
- Strategic decision-making, planning and organization skills
- Sales ability and persuasiveness
Licenses / Certifications
- Valid driver's license with satisfactory driving record required
Physical Requirements
Ability to speak and hear. Close and distance vision. Frequent sitting with some walking and standing. Frequently lifts/carries up to 25 lbs. Continual use of manual dexterity and gross motor skills with frequent use of bi-manual dexterity and fine motor skills.
Working Conditions
Frequently works in normal office conditions and in close proximity to others. Occasionally works in venue and entertainment event settings.
Skills Required
- High school diploma
- Degree in business-related field
- Equivalent additional experience in lieu of degree
- 4+ years experience in event and catering sales
- Experience using event calendar/tracking systems (e.g., Tripleseat)
- Excellent interpersonal, written and verbal communication skills
- Strategic decision-making, planning and organization skills
- Sales ability and persuasiveness
- Valid driver’s license with satisfactory driving record
- Ability to speak and hear; close and distance vision; frequently lift/carry up to 25 lbs; frequent sitting, walking, standing; manual dexterity
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The Company
What We Do
Opry Entertainment Group is a preeminent live entertainment and media company dedicated to country music lifestyle fans globally. Guided by an unparalleled country music legacy, the company connects artists and fans through unforgettable live experiences, iconic venues, and powerful storytelling. Their portfolio includes world-famous brands such as the Grand Ole Opry, Ryman Auditorium, ACL Live, and Ole Red, supported by a commitment to innovation and excellence in hospitality and media.
