We are on the lookout for a Sales and Retention Manager to be a driving force in the launch and ongoing success of our brand-new Everlast Gym location. This is a full-time position reporting directly into the General Manager. You will play a pivotal role in leading sales and retention strategies, both pre-opening and beyond, to grow our live member movement and deliver an exceptional fitness experience.
The Benefits
Elevation is a part of our core, matching with great company benefits to mention a few:
- 20% discount across all Frasers Group facias
- Eligibility for the Fearless 1000 bonus scheme
- Free Gym membership • Monthly Frasers Group Champion - winners get double their salary for the month
- Reward and recognition with our Everlast Gyms monthly champions
- Training and development through Frasers Group with recognised, funded qualifications available including Level 3 & 5 in management & leadership
- Enhance your fitness knowledge with product training and the opportunity to deliver personal training sessions and group training
As a key leader in this new club opening, your responsibilities will include:
Pre-Sales Planning & Execution
Own and deliver an impactful pre-sales campaign to drive early sign-ups and local awareness prior to the gym's opening. Coordinate with marketing teams, attend outreach events, and ensure lead capture and follow-up processes are in place.Local Marketing & Outreach
Build partnerships with local businesses, community groups and influencers to establish the gym within the local area and generate ongoing leads.Sales & Retention Growth
Champion the live member movement by leading on new member sales, retention strategies, and upselling across all revenue lines (e.g., memberships, PT, and secondary spend).Team Leadership & Development
Support and coach the wider team in delivering exceptional service, selling confidently using our FUNDAMENTALS sales process, and living our elevated ways of working.Member Experience
Be a visible leader on the gym floor and at reception, ensuring every interaction enhances the member experience. Handle feedback proactively and champion a member-first culture.Performance Monitoring & Strategy
Monitor KPIs via dashboards, report performance insights, and deliver monthly sales presentations to management.Operational Support
Support the GM in operational excellence, including H&S, maintenance, recruitment, and club standards.
- Passion for fitness, wellness, and member experience
- Strong leadership and coaching qualities
- Commercial acumen and a proactive sales mindset
- Adaptable communication and interpersonal skills
- High standards, attention to detail, and solution-focused approach
- Flexibility to work evenings, weekends, and Bank Holidays as needed
- Experience in pre-sales, outreach, or new gym openings is a strong advantage
Want to know see more of the great things our brand does please visit our LinkedIn page here.
An opportunity like this at Frasers Group is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
- Think without limits - Think fast, think fearlessly and take the team with you
- Own it and back yourself - own the basics, own your role and own the results
- Be relevant - Relevant to our people, our partners and the planet
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What We Do
Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast. We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come. We’re not sitting back – there’s no room for hesitation.
