Sales Manager, New Channel Development Japan

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Tokyo, JPN
In-Office
Hardware • Music • Other • Retail • Software
Sonos is a sound experience company.
The Role

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you’ll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.

Reporting to Japan GM, the role is primarily responsible for account management, the planning, design, facilitation, execution and maintenance of the complete shopper path to purchase within our retail partners regionally.

To own & manage the day-day channel development of our Sonos business in Japan, working closely with key members of the regional and local GTM team including the marketing team under the direction of the Japan GM.

The scope includes but is not limited to:

  • Direct account management & revenue growth and target delivery of existing accounts in market: major retailers delivery category management outcomes and revenue goals on the back of strong partner engagement & execution of category programs at retail (online/ offline)

  • Geo/Channel Expansion : Find, choose and select new retail business partners in new untouched territory. Day-to-day category & channel development management activities for new account, owning and delivering high impact channel marketing and performance-driven campaigns.  This also includes budgeting and sales planning with our partners focusing on revenue and sell-out, as well as analyzing/reviewing impact for advertisement on both online and in-store.

  • Partner Retail / Etail Experience  : Bring the brand to life in our retail environments, across retailer media, online and in-store within a well planned insight-driven, targeted program and calendar of activity; for product launches, joint-marketing programs/promotions, Joint Business Plan initiatives and in-store display. Work with the Japan GM, the GTM REX team, and global FTE on planning and execution.

  • Business growth and Channel Investment Management : Across all current and new retailers , along with key distributor (Infinity) to support GM with the implementation of an effective investment prioritization program and management of significant OPEX, CAPEX. With the support from the GMT marketing team, understanding investment impact against set KPI’s; ROI; enacting a value engineering mindset across all new retail partners.

  • Revenue growth / forecast performance: Working collaboratively with Japan GM, Japan GTM team incl operations and regional Operations / Finance / Marketing/ GTM leadership to drive revenue growth and manage operational excellence in revenue forecasting

QUALIFICATIONS / EXPERIENCE

  • Ideally, strong knowledge of and passionate about Sonos product sets that have particular application to these channels & importantly experience with ecomm platforms (incl Amazon)

  • Drive sales & strong sales management practices / processes – Sell thru – Key account management – channel – forecast – performance management. 

  • Track record of being able to manage sales performance and targets from existing accounts / channels whilst also having an ability to build new channels that deliver long term benefit

  • Able to build business cases to support Test / Learn / Pilot and evangelise / excite others around the regional APAC team on the future potential of the business

  • Natural networker with strong negotiation and influencing skills both internally as externally.

  • Existing network across target channels

  • Analytical, Curious, Entrepreneurial and Creative.

  • Test and learn oriented.

  • Demonstrate a strong "North Star" regarding ethics and integrity in his/her leadership style.

Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.

Sonos Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sonos and has not been reviewed or approved by Sonos.

  • Healthcare Strength Multiple medical plan options with in‑network preventive care covered and day‑one eligibility indicate comprehensive healthcare support. Wellness programs and access to mental‑health resources further reinforce depth of coverage.
  • Parental & Family Support Paid parental leave applies to both birthing and non‑birthing parents globally, with additional medical recovery time for birthing parents. This breadth positions family support as a clear strength of the package.
  • Leave & Time Off Breadth An open time off policy in the U.S. and company holidays provide flexible avenues for rest. Paid volunteer time adds further optionality for time away.

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The Company
HQ: Boston, MA
1,800 Employees
Year Founded: 2002

What We Do

We connect millions of listeners all around the world to the content they want, where and how they want it. Since inventing multiroom wireless audio in 2005, we have continuously innovated the listening experience, designing hardware and software that celebrates sound, empowers our customers, and brings the home to life. Our team is made up of passionate players united by a culture of respect, transparency, collaboration, and ownership who want to inspire the world to listen better.

Why Work With Us

Sonos is a global company that boasts a rich culture of diversity and innovation. With over 1,800 employees distributed across the world, we work remotely from home or an office location (when required). We value a diverse workforce that enables each employee to do the best work of their life and contribute to projects they are passionate about.

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