The Role
Manage dealer accounts across the UK, Ireland, and Benelux for inMusic’s musical instrument and audio brands. Drive sales targets, recruit and develop dealers, conduct performance reviews, support product launches, coordinate local marketing and demonstrations, analyze sales performance, maintain CRM forecasts, ensure merchandising compliance, and participate in trade events. The role requires strong MI industry knowledge, commercial expertise, dealer-channel experience, and travel of up to 40%.
Summary Generated by Built In
inMusic is seeking an experienced and passionate Sales Manager to drive growth across dealer accounts for our industry-leading MI brands, including Akai Professional, Alesis, Alesis Drums, Moog Music, M-Audio, Headrush, and others. This role will manage dealers in the UK, Ireland and Benelux. The ideal candidate brings strong commercial acumen, deep product knowledge, and experience working with the MI dealer channel.
Key Responsibilities
- Manage dealer accounts and relationships in the designated markets.
- Achieve sales targets, strategies, and tactical action plans across the channel.
- Actively recruit and nurture direct dealer relationships.
- Conduct regular performance reviews with dealers, offering tools, content, and training to drive sell-through.
- Coordinate with marketing to activate campaigns and product demos at the local dealer level.
- Analyze sales performance, identify whitespace, and implement commercial initiatives tailored to MI verticals and dealer profiles.
- Support new product introductions with launch planning, demo support, and channel marketing strategies.
- Proactively work with the dealer network with regards to future planning of all aspects.
- Ensure that the dealers are compliant with our SDA requirements, inclusive of instore and online displays and merchandising.
- Maintain accurate CRM data, forecasts, and territory insights.
- Participate in trade events, roadshows, and local market activations as required.
Skills, Knowledge and Expertise
- 5+ years of sales experience in the MI or audio technology industry, with hands-on experience managing dealers.
- Deep familiarity with products for musicians, producers, and educators—especially synths, drum machines, interfaces, and digital production tools.
- Ability to juggle high-level strategic thinking with detailed tactical execution across complex territories.
- Fluent in English; other European languages a plus.
- Willingness to travel up to 40% of the time.
- Passion for music creation, instruments, and technology is essential.
Benefits
- 24 days annual leave (plus public holidays)
- Private healthcare
- Pension scheme
- inMusic UK Employee Assistance Programme
- Cycle To Work scheme
- Staff discount on inMusic products (for personal use only)
- £1,000 annual allowance for training and development
- Sick pay
About
inMusic is the parent company for a family of premier brands that includes AIR Music Technology, Akai Professional, Alesis, Alto Professional, Denon DJ, Denon Pro, Marantz Professional, HeadRush, ION Audio, Marq Lighting, M-Audio, MixMeister, Moog, Native Instruments, Numark, Rane, and Sonivox. Committed to pushing the boundaries of innovation in the DJ, music production, live sound, musical instrument, pro audio, lighting and consumer electronics industries, each of inMusicʼs brands creates cutting-edge products that incorporate and build upon the latest in engineering, design, and technology.
Skills Required
- 5+ years of sales experience in the musical instrument or audio technology industry
- Hands-on experience managing dealer accounts and relationships
- Deep familiarity with products for musicians, producers, and educators, including synths, drum machines, interfaces, and digital production tools
- Ability to combine strategic thinking with detailed tactical execution across complex territories
- Fluent English
- Willingness to travel up to 40% of the time
- Passion for music creation, instruments, and technology
- Additional European languages
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The Company
What We Do
inMusic is the parent company for a family of premier brands that includes AIR Music Technology, Akai Professional, Alesis, Alto Professional, Denon DJ, Denon Pro, Marantz Professional, HeadRush, ION Audio, Marq Lighting, M-Audio, MixMeister, Numark, Rane, and Sonivox. Committed to pushing the boundaries of innovation in the DJ, music production, live sound, musical instrument, pro audio, lighting and consumer electronics industries, each of inMusicʼs brands creates cutting-edge products that incorporate and build upon the latest in engineering, design, and technology.
