Sales Manager I

Posted 3 Days Ago
Be an Early Applicant
Miami, FL, USA
In-Office
Mid level
Real Estate • Travel • Hospitality
The Role
Execute hotel sales strategy to meet occupancy, ADR and market share goals. Develop and maintain accounts (especially extended stay), create tactical sales plans, forecast revenue, partner with DOS and regional leadership, prospect locally, coordinate with hotel departments, act as manager-on-duty, and ensure compliance with laws and service standards.
Summary Generated by Built In

We’re Sonesta International Hotels.
The 8th largest hotel company in the U.S.—and growing fast.

An epic blend of full-service and focused hotels in major cities, Sonesta’s uniquely diverse portfolio of owned, managed, and franchised properties makes us everywhere you want to be. Driven by the human side of hospitality, we deliver service with passion, loyalty with purpose, and experiences that truly connect.

Together We Thrive—bringing quality, value, and amazing hospitality to every guest, every stay, across 1000+ properties in eight countries and counting.

Job Description Summary

The Sales Manager (SM) executes the sales strategy of the hotel, as defined by the Director of Sales, to ensure that occupancy, average daily rate and market share goals are achieved. This includes creating and implementing specific account and/or segment based sales strategies and tactical plans. Production results will be monitored and adjusted to current market conditions to stay nimble and react advantageously to competitors. The SM will work directly with the DOS and the Regional leadership team to identify specific extended stay strategies and tactics to drive revenue according to the hotel’s seasonal demand.

Job Description

DUTIES AND RESPONSIBILITIES:

  • Deliver on the promise of Sonesta Service in all interactions with guests and clients.  Manage according to the Sonesta G.U.E.S.T. standards and instill a passion for customer service in all associates of the hotel. 
  • Develop new accounts, maintain existing accounts, and implement sales strategies to achieve revenue goals and maximize profits for the hotel while maintaining guest satisfaction. Develop and maintain relationships with key clients in order to produce extended stay room sales. Regularly sell hotel rooms through direct client contact.
  • Partner with hotel DOS and Regional Sales Director effectively maximizes RevPar opportunities in the local market.
  • Achieve budgeted revenues and personal/team sales goals and maximize profitability within all areas of responsibility. Produce regular reports and sales forecasts.
  • Identify operational problems that impact the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department heads on solutions.
  • Create and implement hotel-level tactical sales plans that drive measurable incremental occupancy, increase average rates, increase business volume during off-peak periods. Enhance the image of the hotel in local community. Deliver sales activities/performance to ensure actual sales exceed the established revenue plan.
  • Analyze current/potential market and sales trends and coordinate all activities to maintain and increase revenue and market share through added business volume and increased rate.
  • Coordinate with other hotel-level departments to facilitate services agreed upon by the Sales Office and prospective clients.
  • Develop and maintain positive relationships with officials and representatives of local community groups.
  • Act as “Manager on duty” as required.
  • Attend Evening Social and Breakfast events as a representative of the management team of the hotel and to prospect for additional sales leads.
  • Ensure compliance with federal, state and local laws regarding health, safety, and alcohol services.
  • Perform other duties as assigned.

QUALIFICATIONS AND REQUIREMENTS:

  • Previous background from the extended stay industry preferred.
  • Ability to speak, read, and write fluent English; other languages beneficial.
  • Professional verbal and written communication skills.
  • Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances.
  • Problem solving, reasoning, motivating, organizational and training abilities.
  • Experience with Microsoft Office and Opera systems preferred.
  • Ability to travel including some overnight travel is required.
  • Valid driver’s license required.
  • Frequently standing up, bending, climbing, kneeling, and moving about the facility.
  • Carrying, lifting or pulling items weighing up to 25 pounds.
  • Frequently handling objects and equipment.

Additional Job Information/Anticipated

Pay Range

Benefits

Sonesta recognizes that benefits play a vital role in helping ensure the health and financial security of employees and their families. We offer a variety of benefits to our employees including:

  • Medical, Dental and Vision Insurance
  • Health Savings Account with Company Match
  • 401(k) Retirement Plan with Company Match
  • Paid Vacation and Sick Days
  • Sonesta Hotel Discounts
  • Educational Assistance
  • Paid Parental Leave
  • Company Paid Life Insurance
  • Company Paid Short Term and Long Term Disability Insurance
  • Various Employee Perks and Discounts
  • Hospital Indemnity
  • Critical Illness Insurance
  • Accident Insurance

Sonesta is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.

Upon submitting your application, please ensure you complete a full application in addition to attaching a resume. Incomplete applications received will not be considered. 

Skills Required

  • Background in the extended stay industry
  • Fluent English (speak, read, write)
  • Professional verbal and written communication skills
  • Mathematical skills including budgeting, profit/loss concepts, percentages, and variances
  • Problem solving, reasoning, motivating, organizational and training abilities
  • Experience with Microsoft Office
  • Experience with Opera systems
  • Ability to travel including some overnight travel
  • Valid driver's license
  • Customer service orientation and ability to manage staff to service standards
  • Ability to frequently stand, bend, climb, kneel, move and lift up to 25 pounds
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The Company
HQ: Newton, MA
342 Employees
Year Founded: 1986

What We Do

Sonesta International Hotels Corporation is a rapidly expanding hospitality company that operates a diverse portfolio of hotel brands ranging from upscale to extended stay across the U.S. and internationally.

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