Sales Manager - Harley Davidson Dealership

Posted 2 Days Ago
Be an Early Applicant
Victorville, CA, USA
In-Office
72K-160K Annually
Mid level
Automotive • Retail
The Role
Lead and coach a dealership sales team to meet KPI-driven targets. Manage showroom activity, desk deals, recruit and train Fit Specialists, monitor CRM and pipeline, partner with F&I/Service/Parts, handle escalations, and ensure compliance and customer satisfaction in a fast-paced powersports environment.
Summary Generated by Built In
Job Title: Sales Manager – Harley-Davidson Dealership

Location: Death Valley Harley-Davidson – Victorville, CA
Job Type: Full-Time
Compensation: $6,000/month base ($72,000 annually) + performance bonuses (Total earning potential $120,000 – $160,000+)

Job Description

Death Valley Harley-Davidson, part of the Wise Riders dealer group, is seeking a high-performing Sales Manager to lead our sales team in Victorville, CA.

This is a leadership role focused on driving showroom performance, managing daily sales activity, and developing a team of Fit Specialists (Sales Associates). The ideal candidate is results-driven, accountable, and experienced in high-volume automotive or powersports sales environments.

You will be responsible for executing a structured, KPI-driven sales process while maximizing profitability and customer satisfaction.

Responsibilities
  • Lead, coach, and manage the Sales Team to achieve daily, weekly, and monthly sales goals
  • Drive showroom activity including appointments, customer greets, TOs (turnovers), and closing ratios
  • Desk deals and structure transactions to maximize front-end gross profit
  • Recruit, hire, and train sales staff (Fit Specialists)
  • Monitor and engage in CRM usage, lead follow-up, and pipeline management
  • Conduct daily sales meetings, one-on-one coaching sessions, and performance reviews
  • Partner with Finance (F&I), Service, and Parts departments to improve total dealership performance
  • Handle customer escalations and ensure a high-quality buying experience
  • Maintain compliance with dealership policies, procedures, and California state regulations
Qualifications
  • 3+ years of sales management experience (automotive, powersports, RV, or related industry preferred)
  • Proven track record of achieving sales targets and developing high-performing teams
  • Strong knowledge of deal structure, desking, and gross profit management
  • Experience with CRM systems and sales reporting tools
  • Excellent leadership, communication, and organizational skills
  • Ability to work in a fast-paced, performance-driven environment
  • Passion for motorcycles and the Harley-Davidson brand preferred
  • Valid driver’s license required (motorcycle endorsement preferred or willingness to obtain)
  • Availability to work weekends, holidays, and peak business hours
Benefits
  • Competitive base salary plus performance-based bonuses
  • Medical, Dental, and Vision Insurance
  • 401(k)
  • Paid Time Off (PTO) and Holidays
  • Employee discounts on motorcycles, parts, and apparel
  • Career growth opportunities within a multi-location dealer group
  • Ongoing training and professional development
Work Environment & Physical Requirements
  • Ability to stand, walk, bend, and lift up to 25 lbs
  • Ability to balance and assist in moving a 750 lb. motorcycle (with assistance as needed)
  • Work performed in a showroom and dealership environment with moderate noise levels and occasional exposure to vehicle exhaust and cleaning chemicals
Apply Today

If you are an experienced Sales Manager ready to lead a team, drive performance, and grow your career in a high-energy dealership environment, we encourage you to apply.

Skills Required

  • 3+ years of sales management experience
  • Proven track record of achieving sales targets and developing teams
  • Knowledge of deal structure, desking, and gross profit management
  • Experience with CRM systems and sales reporting tools
  • Excellent leadership, communication, and organizational skills
  • Ability to work weekends, holidays, and peak business hours
  • Valid driver's license
  • Motorcycle endorsement preferred or willingness to obtain
  • Ability to stand, walk, bend, lift up to 25 lbs, and assist moving heavy motorcycles with assistance
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The Company
750 Employees
Year Founded: 1918

What We Do

Wise Auto Group is a leading automotive dealership specializing in the sale of new and pre-owned vehicles across the greater Sacramento and San Francisco Bay areas. They offer a diverse inventory of brands, including Nissan, Hyundai, and Harley-Davidson, and provide comprehensive services such as vehicle financing and maintenance. Their goal is to provide customers with an interactive and convenient vehicle purchasing and service experience.

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