Sales Manager, External Accounts

As the Sales Manager at Sherwood Hockey, you will shape and execute our global sales vision. You will focus on managing and building a network of retailers and distributors to achieve company sales targets and grow the brand across key international markets. This role requires strategic leadership, operational excellence, account management, and cross-functional collaboration to ensure Sherwood Hockey excels on the global stage.

What you'll do

• Lead External Sales Initiatives: Identify, recruit, retain, and support international retailers and distributors.

• Execute Global Sales Strategy: Bring Sherwood Hockey’s brand to life through premium partnerships that reflect both regional opportunities and global ambitions.

• Channel-Specific Growth Planning: Analyze global ice hockey market trends and recommend efficient country-specific market strategies.

• Revenue Management: Plan and forecast revenue; ensure targets are achieved across various sales channels and product categories.

• Relationship Building: Foster strong relationships with key partners; build trusted, long-term relationships with global partners.

• Cross-Functional Collaboration: Work closely with product development, brand marketing, operations, and other departments to support business objectives.

What you bring

• 7+ years experience in sales, buying, or merchandising within the sporting goods industry or premium/performance-oriented brands.

• Leadership experience with demonstrated ability to build, scale, and motivate high-performing teams.

• Strong understanding of international retail landscape, including regional market dynamics and premium partner expectations.

• Building trust and alignment across internal teams and external partners with a collaborative, solutions-oriented mindset.

• Ability to forecast and track sales activities to ensure targets are met or exceeded.

• Product expertise and sales knowledge; ability to articulate the benefits of the company's products to new and existing customers.

• Ability to budget and forecast business in different markets based on competitive and political environments.

• Relationship management skills: ability to visit existing and prospective customers in their home markets and at international hockey conferences.

• Financial literacy: ability to build price lists, negotiate contracts, and understand impacts of decisions on company’s P&L.

• Willingness to work autonomously and travel (20-25%)

• Strong knowledge of hockey with the ability to speak "the industry lingo."

We’re always looking for great talent! In addition to competitive pay, we offer:

• Comprehensive benefits and retirement programs

• Performance incentives, Continuing Education Programs

• Other perks to support your well-being

• Career growth opportunities and product discounts

Our typical hiring range is between $80,000.00 and $131,000.00 per annum. Salary decisions are also dependent on other factors such as your experience, job-related knowledge, skills and competencies, market location, industry benchmarks, internal equity and other role-specific requirements. We're committed to attracting top talent.  For critical roles, the compensation offering will be reviewed to ensure alignment with market rate and conditions and the unique value you bring to the role. #LI-AG2

About Us

Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.

Our Commitment to Diversity, Inclusion and Belonging 

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations  

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.