Sales Manager - Events & Weddings

Inspired and framed by the natural beauty of the central coast region of California, the Léal hospitality group is a one-of-a-kind collection of carefully curated properties located in Morgan Hill and Hollister. The collection represents a dynamic array of urban and rural assets, including restaurants, wineries, event venues, as well as full and select service boutique hotels that are dedicated to creating unique and memorable experiences for our guests. Whether your goal is to spend an evening dining and staying in comfort, hosting a wedding or corporate event for several hundred people, each of our properties delivers the ultimate hospitality experience while inspiring our guests to sip, savor, and celebrate all of life's little every day and once-in-a-lifetime special occasions.

Position Objective

The Sales Manager is a roll-up-your-sleeves, hands-on position that will work closely with senior management to develop, establish, and maintain sales strategies to increase sales for all Léal properties.  The Sales Manager responsibilities include assisting in the implementation of various strategies and action plans to actively and aggressively solicit sales for the property. This will include prospecting from various leads sources, timely follow-up, preparing estimates and proposals, contract negotiations, and involvement in local and regional wedding fairs. Responsibilities also include conducting periodic market research to provide information essential for revising current wedding collateral and packages, which will enhance the Leal portfolio’s competitiveness in the marketplace. This position is responsible for assisting the sales efforts in achieving or exceeding personal and property-wide annual revenue goals while maintaining the highest level of service and guest satisfaction. The ideal candidate will be committed to building a strong reputation for the Léal brand both in the event industry and as an esteemed community institution. 

The successful candidate must be able to understand our brand and quickly shift gears as we are constantly evolving. Candidates that succeed in this role are individuals who demonstrate a love for autonomy, rapidly changing environments, and teamwork. They are creative, trendy, charismatic, knowledgeable, and exceptionally well-versed in the latest sales and marketing techniques. They aren’t afraid to think outside of the box! 

Essential Job Functions

Event Sales Responsibilities/Duties

• Effectively contract events, including but not limited to public events, weddings, rehearsal dinners, social events, school events, corporate events, holiday parties, fundraisers, bridal showers, baby showers, birthdays, etc. at a level to meet or exceed annual revenue goals
• Actively solicit business to include prospecting, cold calling, and sales calls.
• Conduct property tours prospective clients and generate contracts and invoices
• Maintain effective, organized, and timely follow up on leads, proposals, and contracts.
• Develop and implement sales strategies, plans and projects for increasing revenue
• Maintain complete and accurate records of potential and secured accounts, bookings, client requests, and specifications in PipeDrive CRM.
• Oversee the planning and coordination of details of booked business; create and distribute client BEO’s.
• Hire, train, schedule and manage staff responsible for event coordination and execution including coordinators, banquet servers, bartenders, and custodial staff
• Attend local and regional wedding and event shows to generate potential sales
• Work closely with all relevant departments in the planning process of each event providing specific details on the pre-contracting phase, estimates given, ceremony, reception, and vendors requested for the wedding.
• Expand and develop sales platforms
• Assist with tracking the productivity of the marketing plans and projects
• Monitor, review and report on all sales efforts, activity, and results to management on a regular basis
• Maintain high standards for safety and cleanliness in all areas of the property (including front entrance, FOH, BOH and back parking lot)
• Communicate any areas of need, problems, and concerns from a guest to the Director of Hospitality
• Complete all assigned projects on time, with clear communication regarding deadlines and workload.
• All other tasks as requested by management 

Marketing Responsibilities/Duties

• Assist the Marketing department with designing and developing engaging graphic designs for print and electronic collateral, website, and social media content that are aligned with our brand for marketing campaigns and efforts for Léal Vineyards
• Take photos and videos for marketing content as needed
• Establish relationships with and coordinate/collaborate with outside photographers and videographers for content
• Possess the ability to collaborate with others in a positive team environment is essential
• All other tasks as requested by management 

Event Coordination Responsibilities/Duties

• Oversee the communication of all relevant needs to event contact and appropriate departments in a timely and detailed manner (including Luxe Design & Decor, Culinary & Bakery, Facilities, etc.)
• Assist the Coordination team with overseeing the production details for events (timelines, BOE, layouts)
• Oversee the management of each event from initial sale through successful completion
• Ensure coordination and banquet teams are trained and set up for success to so the day of event goes smoothly and events run according to schedule
• Oversee the coordination with florist, photographer, videographer, DJ, and officiant or entertainment acts upon arrival of event to review timeline and details
• Work with the client and guests to ensure all requests are met and ensure that guests are provided with a positive, memorable, and once-in-a-lifetime experience 
• All other tasks as requested by management 

Required Education, Knowledge, Skills and Competences

• Bachelor’s Degree preferred - Marketing, Communications, Hospitality, Event or Meeting Planning – or equivalent experience in the hospitality industry
• 2 years of sales experience in the destination market of a luxury property, with solid experience in catering and banquet sales and experience in solicitation of new business and closing and negotiating contracts
• Must have advanced computer skills; including working with the Microsoft Office Suite (including Excel), Aisle Planner, Salesforce, Google Drive/Sheets, etc.
• Must possess and maintain valid California Food Handler Certificate
• Must possess and maintain a current ABC-approved California Responsible Beverage Server Training Certificate.
• Must possess and maintain current California Driver License with satisfactory driving record
• Strong presentation skills to represent the property professionally and successfully.
• Exceptional interpersonal skills with the ability to build trust and relationships with clients
• Excellent organizational, time management, planning and follow-up skills.
• Superior verbal communication and written skills required with problem solving skills and deductive reasoning abilities
• Maintain a neat and professional appearance including adherence to department dress code 

Apply Today:
Visit our careers page at www.liveloveleal.com/careers to explore opportunities, submit your resume, and complete an application.

Interviews begin soon—don’t miss your chance to be part of something exceptional.