SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 400+ million tracks from 40 million artists, the future of music is SoundCloud.
SoundCloud is seeking a dynamic Sales Manager to join our London office with a focus on driving revenue growth across Europe through programmatic video and display advertising solutions. In this role, you will develop and execute innovative sales strategies, leveraging your deep knowledge of the programmatic advertising ecosystem to deliver impactful results. You will be responsible for building and nurturing relationships with advertisers, media agencies, and tech partners, ensuring alignment with client objectives and organizational goals. This role requires exceptional communication skills, strategic thinking, and a proven ability to navigate the complexities of programmatic video and display sales.
Please note that you must have the right to work in the UK to apply for our London office position.
Key Responsibilities:
- Achieve and exceed sales targets for video and display ad inventory by developing and executing strategic sales plans.
- Build and maintain existing strong relationships with advertisers, media agencies, and key decision-makers to maximize revenue opportunities.
- Leverage established connections with agency leaders, including Heads of Digital, Programmatic Leadership, and Audio Teams, to drive impactful partnerships and campaign success.
- Develop customized advertising solutions that meet client goals and deliver measurable results.
- Identify and secure new business opportunities within the European advertising market, expanding the client base for SoundCloud advertising.
- Collaborate with internal teams to ensure campaigns are executed flawlessly, meet KPIs, and exceed client expectations.
- Leverage programmatic platforms to sell SoundCloud inventory effectively, working closely with ad operations and yield teams to optimize deals.
- Use analytics and insights to inform sales strategies, identify growth opportunities, and demonstrate campaign ROI to clients.
- Stay up-to-date on advertising trends including CTV, OTT, mobile, and desktop formats, and share insights with clients and internal stakeholders.
- Lead negotiations and close deals that align with organizational objectives while delivering value to clients.
- Work closely with Revenue Operations, external sales partners, and cross-functional teams including product, engineering, music, and marketing, to align sales strategies with overall business goals.
Experience and Background:
- 5–7 years of experience in digital advertising sales with a strong focus on video and display ad formats.
- Proven track record of achieving or exceeding sales targets in the digital ad space, particularly for video and display ad products.
- Deep understanding of video ad formats, trends (e.g., CTV, OTT, pre-roll, mid-roll), and performance metrics.
- Proficiency in selling digital advertising including knowledge of programmatic and direct-sold strategies.
- Familiarity with ad platforms (e.g., Google Ad Manager, DV360) and programmatic ecosystems.
- Strong ability to build and maintain relationships with media agencies, brands, and advertisers.
- Experience crafting tailored ad solutions that align with client goals and drive revenue growth.
- Proficiency in using analytics to identify opportunities, optimize campaigns, and demonstrate ROI to clients.
- Ability to secure favorable deals and partnerships while aligning with organizational objectives.
- In-depth knowledge of the European advertising landscape
About us:
- We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
- We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home.
- We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard.
- We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities.
Benefits:
- Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
- Employee Stock Ownership Plan
- Professional development allowance
- Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
- We offer free German courses at beginning, intermediate and advanced
- Various snacks, goodies and 2 free lunches weekly at the office!
Diversity, Equity, and Inclusion at SoundCloud
SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what’s next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.
At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.
Top Skills
What We Do
SoundCloud is a next-generation music entertainment company powered by an ecosystem of artists, fans, and thriving communities. As one of the world’s most influential cultural platforms, SoundCloud holds a singular market position as both a music-streaming service with the largest catalog of music, and an artist services and distribution business to help artists grow long-term, successful careers.
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