At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.
This position reports to:
Sales Director – Western – within Wider Europe__
Run What Runs the World
At ABB, we help industries become more productive, efficient and sustainable through world-leading electrification and automation technologies. As Sales Manager Benelux, you will play a pivotal role in accelerating the growth of our B&R Industrial Automation business, developing our people, and shaping the future of industrial automation across the region
This is a unique leadership opportunity for a commercially driven professional who is passionate about technology, customer success, and team development.
Location: Breda (The Netherlands) or Merelbeke (Belgium)
Work model: Hybrid (1 day office / 4 days customer, home office or on the road)
Your Role and Responsibilities
- In this role, you will have the opportunity to develop and execute an effective sales strategy across the Benelux region and maintain it to improve ABB's market penetration and realize ambitious growth objectives. You will define, plan, lead, and ensure the execution of the sales strategy to achieve both qualitative and quantitative sales targets while delivering sustainable order growth, revenue growth, profitability, market share expansion, sales productivity, and customer satisfaction
- As Sales Manager Benelux, you will lead a team of sales professionals and drive the growth of B&R, ABB's global center for machine and factory automation. Working closely with customers, partners, and internal stakeholders, you will strengthen ABB's leadership position in one of the most innovative and dynamic industrial markets in Europe
- You will be mainly accountable for:
- Defining, implementing and driving the Benelux sales strategy to achieve sustainable growth, profitability and market share objectives.
- Leading, developing, coaching and motivating a team of five sales professionals to achieve ambitious business targets through high performance
- Expanding ABB's presence in the machine and factory automation market by promoting the complete B&R portfolio and identifying opportunities for long-term growth
- Anticipating and identifying shortfalls in business performance and proactively implementing remedial actions to achieve business objectives.
- Building strategic relationships with OEMs, machine builders, system integrators and industrial customers throughout the Benelux region
Our Team Dynamics
- Our sales organization combines entrepreneurship, collaboration and technical expertise. You will lead a team of independent sales professionals who are passionate about helping customers solve complex automation challenges. While team members operate autonomously in their markets, knowledge sharing, customer focus and mutual support are key ingredients of our culture.
- This position offers a clear path for further development within ABB, including future leadership opportunities at a regional level.
Qualifications for the Role
- Bachelor’s degree in engineering (Mechatronics, Mechanical, Electrical or similar) or equivalent work experience
- More than 5 years of relevant experience in sales, business development or account management within a technical or industrial environment.
- Proven commercial mindset with a strong focus on growth, profitability and customer value.
- Ability to understand and communicate complex technical products, solutions and business benefits.
- Experience in coaching, leading or developing sales professionals is an advantage.
- Fluent Dutch (minimum B2 level) and English are required; French is considered a strong plus.
- Hands-on, results-oriented and entrepreneurial mindset.
- Team player with strong integrity, decisiveness and excellent stakeholder management skills.
What's in it for You?
- At ABB, you'll have the opportunity to work with a broad portfolio of innovative automation technologies and a diverse customer base across multiple industries. This role combines commercial ownership, people leadership and cutting-edge technology in an organization that is recognized globally as a market leader.
- We empower you to take initiative, challenge ideas and develop your career through meaningful work, continuous learning and international opportunities.
Benefits
From well-being to retirement, ABB offers benefits that support every stage of your career.
- 🚗 Company Lease Car
- 📱 Company Mobile Phone
- 💻 Company Laptop
- 🏡 Hybrid Working Environment
- 📈 Employee Share Acquisition Plan
- 🎓 Extensive Learning & Development Opportunities
- 🚀 Internal Career Growth Opportunities
- 🕓 Flexible Work Practices
- 💚 Wellbeing Programs
More About Us
- B&R Industrial Automation, part of ABB's Robotics & Discrete Automation business, is ABB's global center for machine and factory automation. B&R provides innovative solutions that help machine builders and manufacturers improve productivity, flexibility, quality and sustainability through advanced automation, software and motion technologies
- ABB is a global technology leader in electrification and automation, enabling a more sustainable and resource-efficient future. By connecting engineering expertise with digital innovation, ABB helps industries outperform while becoming more efficient, productive and sustainable. At ABB, we call this Engineered to Outrun.
- With more than 140 years of history and approximately 110,000 employees worldwide, ABB continues to redefine what's possible in industrial technology. Joining ABB means becoming part of a company where innovation, collaboration and purpose drive everything we do.
💬 Ready to make an impact?
- Apply via new.abb.com/benelux/carrieres.
- Questions? Call or WhatsApp Xavier Lie-A-Tjam, Talent Partner:
- 📞 +31 6 21 897862
✉️ [email protected] - Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
- Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
- #ABBCareers
#RunWithABB
#RunWhatRunsTheWorld
Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.
Ready to make an impact?
Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.
Skills Required
- Bachelor's degree in engineering (Mechatronics, Mechanical, Electrical) or equivalent work experience
- More than 5 years relevant experience in sales, business development, or account management within a technical or industrial environment
- Proven commercial mindset with strong focus on growth, profitability and customer value
- Ability to understand and communicate complex technical products, solutions and business benefits
- Experience in coaching, leading or developing sales professionals
- Fluent Dutch (minimum B2)
- Fluent English
- French language skills
- Hands-on, results-oriented and entrepreneurial mindset
- Strong stakeholder management, integrity and decisiveness; team player
ABB Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ABB and has not been reviewed or approved by ABB.
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Healthcare Strength — Healthcare coverage is described as comprehensive, with medical, dental, vision, mental health support, and disability and life insurance included. Immediate eligibility in some roles reinforces the sense of dependable core coverage.
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Leave & Time Off Breadth — Time-off offerings are described as broad, including paid holidays, sick days, volunteer time, sabbaticals, and, in some cases, 25 days of PTO. Flexible scheduling and remote-work options add to perceived time-off and flexibility value.
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Retirement Support — Retirement benefits are positioned as robust, including a 401(k) with company contributions or matching and, in some cases, profit sharing or pension savings. Stock purchase/share acquisition programs complement longer-term savings options.
ABB Insights
What We Do
ABB is a leading global technology company that energizes the transformation of society and industry to achieve a more productive, sustainable future. By connecting software to its electrification, robotics, automation and motion portfolio, ABB pushes the boundaries of technology to drive performance to new levels. With a history of excellence stretching back more than 130 years, ABB’s success is driven by about 110,000 talented employees in over 100 countries. www.abb.com
