Sales Manager, Audience Measurement Asia - Mandarin Speaking

About The Role

• The Sales Manager will be responsible for: 
• Carrying quota and owning sales, end to end, to ~80 small and mid-sized existing clients and prospect Nielsen customers across verticals (e.g., advertisers, publishers, digital), generating up to USD50k per client in Nielsen revenue
• Create new pipelines through programmatic, high velocity, outbound prospecting activities (e.g. calls, emails, social outreach) to expand existing accounts and secure new logos
• Drive and enable renewals of existing clients


Sales activities
• Build and maintain strong relationships with clients through regular communication and follow-up
• Outbound prospecting and follow up on Marketing Qualified Leads (MQL) to generate pipeline
• Identify, qualify, prospect, and develop new client relationships and generate new sales opportunities Cross-sell and upsell to existing customers by identifying opportunities for additional products or services that align with their needs
• Manage sales process from prospecting, to negotiating and closing contracts
• Prepare and deliver contract proposals to new and existing customers, negotiating terms, and closing sales
• Answer client questions relative to product updates and product information effectively and in a timely manner
• Consistently meet revenue targets and activity KPIs
• Stay up to date on industry trends and developments
• Develop a solid understanding of Nielsen products and services to effectively position them to potential customers


Operational activities
• Leverage CRM and other tech tools to track, execute and manage sales activities
• Have operational command of business
• Cross Functional activities
• Collaborate with other vertical Sales, Marketing, Revenue Operations, and Finance to deliver products, services, and drive client satisfaction.

Experiences & Qualifications

• Required to have fluent skills in Mandarin (written and spoken)
• Bachelor’s Degree in Business, Marketing, Finance or related field or relevant sales/business experience
• Min 5 to 6 years of experience in high performing Mid-market Sales teams
• Knowledge of Nielsen as a business and its products, services, and offerings - preferred
• Track record of performance with discipline in sales prospecting activities

Competencies & Skills

• Strong business, media, technology and data acumen
• Proficient in digital marketing, understanding of web technologies, online / offline data sets and research methodologies
• Mid-market Sales tool proficiency - SAP/Salesforce, Sales prospecting tools (e.g., LinkedIn Sales Navigator), lead enrichment tools (e.g., Zoominfo), Sales engagement tools (e.g., Outreach)
• Demonstrated willingness to learn and grow;
• Good background of the industry and competitive landscape
• Exceptional strategic and analytical skills that enable informed, data driven business decisions and judgment
• Strong communication skills (verbal and listening), problem solving skills, and high emotional intelligence.

Key Performance Indicators & Measures

• Sales Activities
• # of Outreaches (calls, emails, socials)
• # of Opportunities created
• Pipeline Building & Pipeline Health
• % Pipeline coverage vs Target
• Pipeline probability % movements week-on-week
• Conversion rate
• Revenue Target
• $ Bookings/closed deals across new clients, upsell and cross-sell
• $ Renewals among existing clients
• % achievement against Revenue target