Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
SALARY: $71,000 - 76,000, bonus eligible
LOCATION: Remote, Orange County - Straub
Travel required
COMPANY:
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?
ROLE SUMMARY:
Sales Leads are accountable for driving the growth, execution, and overall success of Elysian, Golden Road, and Four Peaks within their assigned wholesaler network. This is not a traditional Sales Rep role— it is a leadership position requiring a proactive, strategic, and highly accountable individual who serves as the driving force behind our brands' performance in market. You will leverage data, market insights, and business analytics to identify opportunities, influence decision-making, and accelerate sales growth. You are responsible for developing accurate forecasts, improving execution at retail, and ensuring brand standards are consistently upheld across their territory. You will build strong partnerships with wholesaler leadership, coaching and developing field sales teams, and collaborating closely with Anheuser-Busch partners and local commercial teams. Sales Leads must be comfortable influencing without direct authority, leading through relationships, and executing strategic initiatives that deliver measurable business results.
JOB RESPONSIBILITIES:
Serve as the primary business partner and strategic advisor to assigned wholesaler leadership teams, driving long-term growth for the Craft West portfolio.
Develop and execute 90-, 120-, and 180-day market plans aligned with annual volume, distribution, and revenue objectives.
Analyze sales trends, market performance, and execution metrics to identify growth opportunities and recommend data-driven business strategies.
Build strong relationships with key decision-makers at both the wholesaler and retail levels to influence execution and maximize brand visibility.
Hold wholesaler partners accountable for delivering against agreed-upon KPIs through regular business reviews, action planning, and performance follow-up.
Collaborate cross-functionally with Anheuser-Busch commercial teams, marketing, and distributor leadership to ensure alignment on market priorities and strategic initiatives.
Identify whitespace opportunities for distribution expansion, portfolio optimization, and new account development across assigned markets.
Monitor competitive activity and industry trends to provide market insights and adjust strategies to maintain a competitive advantage.
Lead wholesaler education sessions focused on brand strategy, portfolio priorities, sales execution, and best practices.
Influence execution without direct authority by building credibility, fostering partnerships, and coaching wholesaler teams toward shared business objectives.
Strong business acumen with the ability to interpret sales data and translate insights into action plans.
Experience leading business reviews, forecasting, and strategic planning.
Proven ability to influence cross-functional partners without direct reporting authority.
Strong presentation, negotiation, and relationship management skills.
Proficiency with business analytics tools such as Power BI, Circana/Nielsen, or similar reporting platforms.
JOB QUALIFICATIONS:
Preferred bachelor’s degree in business administration, management, or similar field.
3+ years of sales or marketing experience in beverage/alcohol industry preferred.
Certified Beer Server or Certified Cicerone preferred.
Familiar with VIP iDig, IRI, BIR, Power BI, Microsoft PowerPoint, and Excel.
Conducts work in a standing and sitting position; however, job requires frequent standing, walking, bending, stooping, and light lifting.
Job requires the ability to be in physical retail locations, late night activations and travel.
WHY ANHEUSER-BUSCH:
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.
BENEFITS:
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Skills Required
- 3+ years of sales or marketing experience in beverage/alcohol industry
- Bachelor's degree in business administration, management, or similar field
- Familiarity with VIP iDig, IRI, BIR, Power BI, Microsoft PowerPoint, and Excel
- Profound knowledge of craft beer and brewing process
- Ability to sell and build relationships with wholesalers and retailers
- Experience leading business planning, forecasting, and inventory coordination with wholesaler partners
- Ability to execute and participate in ride-withs, samplings, events, and late-night activations
- Ability to travel within assigned territory (LA County) and work in physical retail locations
- Strong communication and presentation skills
- Ability to coordinate brand information, supply POS material, and maintain wholesaler communication
Anheuser-Busch Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Anheuser-Busch and has not been reviewed or approved by Anheuser-Busch.
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Healthcare Strength — Health coverage is described as comprehensive, with medical, dental, and vision often fully covered and supported by wellness programs that can reduce costs. On‑site resources and an employee assistance program further reinforce the depth of the offering.
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Retirement Support — Retirement programs feature a notably strong 401(k) match and access to pension arrangements for certain groups. Recent collective bargaining improvements strengthened retirement security for covered brewery roles.
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Leave & Time Off Breadth — Parental leave, PTO, and sick time are presented as robust, with brewery roles seeing expanded vacation accrual under the current contract. Day‑one eligibility and family support resources add practical flexibility for time away.
Anheuser-Busch Insights
What We Do
For more than 160 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking and emergency drinking water programs to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you. As America’s leading brewer, we are committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
