Sales Executive

Position Title: Sales Executive

Location: Remote (Houston, TX preferred, with travel as needed)

Reports To: CEO

Softsmiths, Inc. (Banyan’s Portfolio Company)

SoftSmiths, Inc. is a leading provider of enterprise-class cloud-based Transaction Management Systems (TMS) specifically built for the energy sector. Our sophisticated, modular SaaS solutions cover Energy Trading and Risk Management (ETRM), pricing, load forecasting, asset management, and settlements. For over 25 years, SoftSmiths has been a trusted partner for utilities, generators, traders, and energy service companies, enabling seamless energy transaction processes across ISO, non-ISO, and gas markets. As the energy sector embraces digital transformation and renewables, SoftSmiths is at the forefront, empowering market participants with agile, integrated solutions.

Role Overview

SoftSmiths is hiring its first Sales Executive—a dynamic and entrepreneurial individual contributor responsible for driving revenue growth. This role offers a unique opportunity to take ownership of the sales process, from lead generation to deal closure, while building the foundation for a scalable sales function. Ideal candidates will have experience selling Energy Trading and Risk Management (ETRM) and related SaaS solutions, a proven record of exceeding sales targets, and an established network (“rolodex”) of contacts in the energy sector. This role has significant potential to evolve into a sales leadership position as the company expands.

Key Responsibilities

    Sales Strategy and Execution

•   Develop and execute a strategic sales plan to grow SoftSmiths’ presence in energy markets, focusing on ETRM and risk management solutions for utilities, energy traders, and producers.
•   Take full ownership of the sales cycle—prospecting, presenting, negotiating, and closing deals with new and existing clients.
•   Meet or exceed revenue targets, focusing on high-quality, repeatable business opportunities.

    Lead Generation and Pipeline Management

•   Proactively identify and engage with potential clients through networking, outbound efforts, and industry events.
•   Leverage your energy industry relationships to open doors with decision-makers, including C-level executives, traders, and operations leaders.
•   Maintain an active, healthy sales pipeline and forecast using CRM tools (e.g., Salesforce).

    Client Relationship Management

•   Build trusted, long-term relationships with key energy sector stakeholders, understanding their challenges and aligning SoftSmiths’ solutions to solve them.
•   Work closely with product and customer success teams to ensure client needs are addressed and to deliver exceptional post-sale experiences.

   Industry Expertise and Product Knowledge

•   Become a subject matter expert in SoftSmiths’ product offerings, including risk management, trading, forecasting, and settlement modules.
•   Stay current on trends and developments in energy trading, ISO markets (e.g., ERCOT, PJM, CAISO), renewable energy, and emerging technologies.
•   Educate clients on SoftSmiths’ value proposition, emphasizing our modular SaaS solutions and competitive advantages.

   Collaboration and Reporting

•   Provide feedback to the product and marketing teams based on client interactions and market insights.
•   Prepare detailed sales reports, forecasts, and progress updates for leadership.
•   Contribute to the development of sales tools, messaging, and materials to enhance outreach efforts.

Required Skills and Experience

•         Sales Expertise: 5+ years of experience in enterprise software sales, with a proven track record of closing deals and achieving revenue targets.
•         Energy Sector Background: Direct experience selling solutions into the power, gas, or renewables markets. Experience with Energy Trading and Risk Management (ETRM) systems or risk-related solutions is highly preferred.
•         Industry Network: Established network (“rolodex”) of energy sector contacts, including utilities, traders, producers, and market participants.
•         Strategic Selling: Demonstrated success managing complex sales cycles with executive-level decision-makers.
•         Solution Sales Approach: Ability to understand client pain points, articulate ROI, and position SaaS solutions as a strategic fit.
•         Self-Starter: Highly motivated and entrepreneurial, with the ability to work independently and take initiative in building the sales function.
•         Communication Skills: Exceptional verbal, written, and presentation skills, with the ability to simplify complex solutions for clients.
•         Technical Acumen: Familiarity with SaaS platforms, cloud-based solutions, APIs, and CRM tools (e.g., Salesforce).

Desired Qualifications

•         Experience selling to energy ISO/RTO markets (e.g., ERCOT, PJM, CAISO) or gas markets.
•         Knowledge of renewable energy trading, risk management, and energy storage solutions.
•         Background working with energy producers, trading desks, or utilities.
•         Bachelor’s degree in Business, Marketing, Engineering, or a related field.

How to Apply:
Interested candidates are encouraged to submit their resume and a cover letter detailing their relevant experience and qualifications to SoftSmiths. We are committed to equal employment opportunities for all employees and to providing a work environment free of discrimination and harassment. We encourage applicants of all backgrounds who meet the qualifications listed above to apply for this position.