Sales Executive / Sales Manager – Café & QSR Partnerships

Posted Yesterday
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Lucknow, Uttar Pradesh, IND
In-Office
Mid level
Food • Retail
The Role
Acquire and grow café, QSR, bakery, and food-service accounts for FIRKI. Manage prospecting through onboarding and account expansion, build partnerships with procurement teams and outlet owners, develop meal combos, optimize digital menu listings on Swiggy and Zomato, improve repeat orders and beverage attachment rates, coordinate supply with distributors, monitor competitors, and represent the brand at tastings, launches, and industry events.
Summary Generated by Built In
About the Company
We are building a next-generation beverage brand rooted in great taste, clean ingredients, and a bold, youth-first attitude. Our vision is to create mass-market products with modern appeal and strong cultural relevance.
This is an opportunity to join a fast-growing challenger brand and play a key role in shaping its identity, voice, and growth journey.

Role Overview
We're looking for a highly driven Sales Executive/Sales Manager to expand FIRKI's presence across cafés, QSR chains, bakeries, and food-service partners.

Your role goes beyond selling—you'll create combo opportunities, improve beverage attachment rates, and ensure FIRKI is prominently featured across digital ordering platforms like Swiggy and Zomato

Key Responsibilities
  • Acquire new café, QSR, bakery, and food-service accounts.

  • Build relationships with founders, procurement teams, category managers, and outlet owners.

  • Create high-converting meal combos such as Burger + FIRKI, Pizza + FIRKI, Sandwich + FIRKI, and Snack + FIRKI.

  • Ensure FIRKI is listed prominently on Swiggy, Zomato, and digital café menus.

  • Collaborate with marketing teams for menu creatives, combo promotions, and launch campaigns.

  • Manage the complete sales cycle—from prospecting to onboarding and account growth.

  • Increase repeat orders and improve outlet-wise throughput.

  • Coordinate with distributors and operations teams for seamless supply.

  • Track competitor pricing, menu trends, and beverage promotions.

  • Represent FIRKI during tastings, launches, and industry events.



Requirements
  • 3–8 years of experience in Café, QSR, HoReCa, Food Service, or Institutional Sales.

  • Experience selling beverages or FMCG products preferred.

  • Understanding of menu engineering and combo-selling strategies.

  • Knowledge of Swiggy, Zomato, and online food-ordering ecosystems.

  • Strong negotiation and relationship management skills.

  • Self-driven with a startup mindset and ownership approach.



Benefits
What We Offer
  • 3–8 years of experience in Café, QSR, HoReCa, Food Service, or Institutional Sales.
  • Experience selling beverages or FMCG products preferred.
  • Understanding of menu engineering and combo-selling strategies.
  • Knowledge of Swiggy, Zomato, and online food-ordering ecosystems.
  • Strong negotiation and relationship management skills.
  • Self-driven with a startup mindset and ownership approach.

Skills Required

  • 3-8 years of experience in cafe, QSR, HoReCa, food-service, or institutional sales
  • Experience selling beverages or FMCG products
  • Understanding of menu engineering and combo-selling strategies
  • Knowledge of Swiggy, Zomato, and online food-ordering ecosystems
  • Strong negotiation and relationship management skills
  • Self-driven with a startup mindset and ownership approach
Am I A Good Fit?
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The Company
8 Employees
Year Founded: 2025

What We Do

Unbore Foods is an India-based consumer-focused food and beverage FMCG company rethinking mass-market consumption through bold flavors, innovative formats, and insights-driven products. Its beverages are engineered for scale and designed for India’s retail landscape, aiming to make everyday food exciting and offer affordable, flavor-packed drinks to millions of everyday consumers across mass retail channels while building distinctive brands for broad consumer appeal.

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