The Role
Drive regional business growth for water industry products (pumps, motors, controls) through prospecting, client visits, technical proposals, distributor development, and after-sales support. Manage CRM, territory reporting, inventory coordination, and KPIs while ensuring customer satisfaction and meeting regional sales targets.
Summary Generated by Built In
The Sales Engineer is a dynamic, results-oriented professional responsible for driving business growth in assigned territories within the water industry (pumps, motors, and controls). The role encompasses prospecting and developing client portfolios, providing specialized technical advice, structuring competitive commercial proposals, and ensuring customer satisfaction across industrial, commercial, agroindustrial, and distribution segments.
The role is guided by five keys to success: Quality, Availability, Service, Innovation, and Cost — and is expected to build strong customer relationships, manage distribution channels, and achieve regional targets while adhering to compliance standards.
Key Responsibilities
A. Commercial & Sales Management
• Prospect and develop a robust client portfolio across assigned territories.
• Manage and grow the existing client portfolio through periodic review and targeted action.
• Conduct client visits to promote products, identify needs, and close sales.
• Prepare detailed, competitive technical and commercial proposals (quotations) aligned with client requirements and budget.
• Follow up on quotations and process purchase orders.
• Negotiate effectively using ROI-based and durability arguments to handle objections.
• Collect accounts receivable from the managed client portfolio.
B. Technical Advisory & Customer Service
• Translate engineering specifications (machinery, irrigation, automation, etc.) into tangible economic and productive benefits for the client.
• Visit farms, plants, and worksites to diagnose the client's operational environment and recommend the right solution.
• Conduct product training, field tests, and demonstrations for distributors, clients, and end-users.
• Coordinate post-sale activities: delivery, installation, repairs, and warranty management.
• Resolve customer issues promptly to maintain high satisfaction and loyalty.
• Provide technical assistance and after-sales support.
C. Distribution & Supply Chain
• Develop a network of distributors and partners to ensure product availability across the region.
• Monitor supply chain performance and coordinate with logistics teams to minimize lead times.
• Manage inventory oversight to prevent product shortages.
• Develop a network of distributors and partners to ensure product availability across the region.
• Monitor supply chain performance and coordinate with logistics teams to minimize lead times.
• Manage inventory oversight to prevent product shortages.
• Coordinate delivery timelines and logistics with internal teams.
D. Market Development & Intelligence
• Research and analyze trends, opportunities, and threats in assigned territories (Mexico: Yucatan Peninsula & Bajio; Guatemala; CDMX).
• Conduct competitive analysis and monitor price fluctuations and competitor movements.
• Expand the company's market presence and brand recognition in target regions.
• Research and analyze trends, opportunities, and threats in assigned territories (Mexico: Yucatan Peninsula & Bajio; Guatemala; CDMX).
• Conduct competitive analysis and monitor price fluctuations and competitor movements.
• Expand the company's market presence and brand recognition in target regions.
E. Reporting, CRM & Metrics
• Maintain an updated CRM system with visit notes, project phases, and relevant client data.
• Prepare detailed reports on territory performance: sales, forecasts, and customer feedback.
• Maintain an updated CRM system with visit notes, project phases, and relevant client data.
• Prepare detailed reports on territory performance: sales, forecasts, and customer feedback.
• Measure and track KPIs aligned with the five keys to success.
• Monitor financial performance including revenues and expenses.
Skills, Knowledge and Expertise
Gender: Indistinct.
Scholarship: Bachelor's degree in Mechanical, Electrical, Industrial Engineering, Business Administration, or related field
Experience: 1–3 years in the water industry or related technical field (pumps, motors, controls, agro-industry equipment). Entry-level profiles with strong interest in sales will also be considered.
Technical Skills
Technical Skills
• Strong understanding of water systems, pumps, motors, and control technologies.
• Knowledge of hydraulics and basic electricity; ability to read technical specifications and catalogs.
• Proficiency in market analysis, competitive intelligence, and product positioning.
• Ability to prepare accurate technical and commercial quotations.
• MS Office proficiency (Word, Excel, PowerPoint).
Soft Skills & Competencies
• Results-oriented and data-driven.
• Results-oriented and data-driven.
• Excellent bilingual communication skills (Spanish required; English highly valued).
• Assertive communication with capacity to translate technical concepts for non-technical audiences.
• Active listening and consultative selling approach.
• Numerical aptitude and financial analysis skills (ROI, pricing models).
• Strong interpersonal relationship management.
• Organization, follow-up discipline, and self-management in the field.
• Proactive, autonomous, and capable of continuous self-learning.
• Availability to travel within the assigned territory.
• Assertive communication with capacity to translate technical concepts for non-technical audiences.
• Active listening and consultative selling approach.
• Numerical aptitude and financial analysis skills (ROI, pricing models).
• Strong interpersonal relationship management.
• Organization, follow-up discipline, and self-management in the field.
• Proactive, autonomous, and capable of continuous self-learning.
• Availability to travel within the assigned territory.
About
Franklin Electric is a global leader in water and energy systems, committed to continuous improvement and innovation to meet the diverse needs of our customers. Our founders in 1944 named the company after America’s pioneer electrical engineer, Benjamin Franklin, which lives on today in our culture to drive us to push boundaries and create meaningful change. We offer a comprehensive range of pumps, motors, drives, and controls for residential, commercial, agricultural, industrial, and municipal applications.More than just a workplace, Franklin Electric is a vibrant and inclusive community of forward-thinkers, united by our mission to drive positive impact worldwide. Our culture fosters career growth and personal development, with a focus on promoting from within and nurturing talent. Our recent awards in “America's Most Responsible Companies”, “Most Trusted Companies” by Newsweek, “America’s Climate Leaders” and “Indiana’s Best Places to Work” attest, we're dedicated to upholding the highest standards of corporate responsibility.At Franklin Electric, we believe that everyone deserves to be treated fairly and respectfully, and that our diversity of thought, culture and experience makes us a stronger company. Our commitment to social responsibility is evident in programs like the Franklin Women's Network and our philanthropic efforts through the Franklin Wells for the World Foundation. Through these endeavors, we've provided clean water to over 284,000 people in 12 countries, addressing the global water crisis head-on,Locally in our communities, the Franklin Electric Charitable and Educational Foundation (FECEF) supports causes close to our hearts, such as United Way, Boys & Girls Club, and Big Brothers Big Sisters. Our dedication to excellence extends beyond our products and services, shaping a brighter future for both our employees and the communities we serve. Join us in driving meaningful change and making a difference with Franklin Electric.
Skills Required
- Bachelor's degree in Mechanical, Electrical, Industrial Engineering, Business Administration, or related field
- 1-3 years' experience in the water industry or related technical field (pumps, motors, controls); entry-level considered
- Strong understanding of water systems, pumps, motors, drives, and motor control technologies
- Knowledge of hydraulics and basic electricity; ability to read technical specifications and catalogs
- Ability to prepare accurate technical and commercial quotations and perform basic financial analysis (ROI, pricing)
- Proficiency in MS Office (Word, Excel, PowerPoint)
- Spanish language proficiency
- English language proficiency
- Experience with CRM usage and maintaining up-to-date client records
- Availability to travel within assigned territory
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The Company
What We Do
Founded in 1944, Franklin Electric has grown from a small motor manufacturing company into a leading global provider of complete water systems and fueling systems. Franklin Electric's principal markets include clean water systems, water transfer and grey water systems, and fueling systems. Headquartered in Fort Wayne, Indiana, Franklin serves all corners of the world with facilities spanning the globe.
